Shoe Enterprise: Do Not Shrink Head Ostrich, Do Nirvana Phoenix.

Among them, the growth rate of GDP in Jiangsu was 1.4 percentage points lower than that in the same period last year, and the growth rate of exports dropped by 4.1 percentage points. The growth rate of GDP in Zhejiang was 3.3 percentage points lower than that in the same period, and the growth rate of exports dropped 2.4 percentage points over the same period.

What measures do the relevant government departments support?

With these questions, our reporter recently conducted an investigation and interview in the Yangtze River Delta.

Here, there has been no flood of people in the past.

The first floor of the toy area, the two floor of the jewelry area, plastic products, hardware accessories area......

Everywhere, the stall owners gathered in twos and threes to chat, read newspapers, play cards and play games.

As there was not much business to do, the packing clerk at the express delivery office also took a nap.

The Yiwu small commodity index is known as "barometer of China's small commodities", and its decline to a certain extent can explain the difficulties faced by SMEs in Zhejiang.

The main business profit margin of Enterprises above Designated Size in Zhejiang province is only 4.3%, and the tolerance of 90% export enterprises to RMB appreciation rate is below 5%. Many export enterprises are faced with the problem of survival rather than development, and this year has become the "reshuffle year" for export enterprises.

The meeting started at 9 o'clock and lasted until 1 p.m., and entrepreneurs from Wenzhou, Shaoxing, Jiaxing, Taizhou, Xiaoshan and other places in Zhejiang were competing to speak.

At the meeting, entrepreneurs made a very vivid analogy. "Zhejiang's private enterprises are tied up by 4 knives and 1 ropes" - the appreciation of the renminbi, soaring raw material prices, soaring labor costs and the plight of foreign trade are 4 knives. Credit tightening is "1 ropes".

The negative effects of some small and medium-sized enterprises have already appeared in some aspects.

Li Xinhua, deputy director of the Ningbo Municipal Bureau of foreign trade and economic cooperation, told reporters that in this spring's international exhibition, some of the orders went to neighboring countries such as Vietnam and Kampuchea.

Recently, a report by the Zhejiang economic and Trade Commission, the SME Bureau, the Department of foreign trade and economic cooperation and the Federation of provincial enterprises and other departments on the urgent need to improve the living environment of small and medium-sized enterprises has made some estimates of some negative effects in the future.

First, SMEs are an important source of growth for Zhejiang's economy, which accounts for more than 80% of industrial GDP. The difficulties of SMEs may affect the industrialization process of Zhejiang province. Secondly, SMEs are an important force to absorb labor. In the past 5 years, SMEs in Zhejiang have absorbed more than 500 thousand workers in urban areas and rural surplus labor force each year, and this year's recession may also affect the realization of employment goals.

Many business owners say, "now this market is basically an internal tapping of potential and improving labor productivity, so it is very hard not to cut people out."

Once again, this dilemma may affect the income growth of urban and rural residents.

In the first quarter, the per capita disposable income of urban residents in Zhejiang and the per capita cash income of rural residents increased by only 1.7% and 5.4% respectively, due to the narrowing of their own profit margins and the influence of inflation.

A few days ago, in Fuyang, Zhejiang, "the state of the development of the private economy is going to be judged." the Zhejiang HOLLEY, Wanxiang, people electric appliances, Kangnai, Guangsha and other hundred well-known business executives came to the scene, and jointly issued the Declaration on self rescue of Zhejiang merchants. They said they would "strengthen their confidence and embrace the group to keep warm" instead of shrinking the "ostrich", instead of being "phoenix" of nirvana.

It is understood that the manufacturing industry in the Yangtze River Delta is climbing more and more actively, and there is no lack of innovation.

Since last year, prices of raw materials such as iron and steel have risen by nearly 80%.

In desperation, Tu Changzhong still decided to stick to his old line, starting with lowering the purchase price of raw materials.

Tu Changzhong suggested: "there are not many Zhejiang businessmen who are familiar with this route. In fact, the futures market needs a lot of cash, so it is especially suitable for Zhejiang businessmen to hold together for heating and share the pressure of funds."

"AOKANG" and "Red Dragonfly" have recently launched a shoe industry supermarket that is comparable to WAL-MART. Among them, "Red Dragonfly" not only receives its own brand, but also absorbs high-end and well-known footwear brands in the whole industry, while integrating its own sales channels, it also integrates the market of other brand shoe companies.

In this regard, Wang Zhentao, chairman of AOKANG group, said that "to eat" production to sales is to reduce profit pfer in all links, but from the "store" to "hypermarket" scale operation, which reduces the marketing cost. "Now the competition is standardized management, terminal control and integration of resources."

Some far sighted enterprises have traced westward to Anhui, Jiangxi, Hubei and Chongqing.

With the improvement of infrastructure and the implementation of the strategy of coordinated regional development, the central and western regions are becoming the first place to undertake industrial pfer in the Yangtze River Delta and the "safe haven" for overwintering.

Chongqing Bishan County, known as the "western shoes capital", is in Wenzhou Ouhai footwear enterprises in batches when they are in trouble. Bishan county is ambitious to build the largest leather trade trading center in the western region.

"We have quite a few people here in Wenzhou.

The shoe factory in Wenzhou is turned off, and the Bishan side is on the way, and business is booming. "

Zhu Zhaoyang, deputy county magistrate of Bishan County, said.

According to the person in charge of a shoemaking enterprise invested by a factory in Bishan, compared with the eastern coastal factories, the company can save at least 20% of the cost of producing a pair of shoes in Bishan. "This data has been recognized by our peers."

Yichang, Hubei province held a promotion promotion conference in Shanghai recently. The Wuxi entrepreneur Mr. Tian told reporters that he invested 50 million yuan to open a carton factory in Jingzhou.

"I have just turned off the factories in Wuxi, and the workers have been disbanded, so I have left two old men to watch."

At the tenth Zhejiang investment and trade fair, which ended in June, Fang Wei, deputy director of the office of the Ministry of Commerce and foreign trade and economic cooperation, revealed that China has approved the construction of 19 overseas economic and trade cooperation zones, of which the number of overseas economic and trade zones established by Jiangsu and Zhejiang has exceeded 1/3.

At present, China's overseas economic and trade cooperation zones are basically distributed in South Asia, Africa and Eastern Europe.

The characteristics of these areas are: the average annual growth rate of GDP is over 10%, but the proportion of industrial GDP is small. Most of the urban infrastructure construction relies on imports. These characteristics are especially suitable for Chinese styling enterprises to enter.

Xiao Jianxin, the planning department of the red bean group, told reporters that the red beans group was surprised when they visited Kampuchea. The local minimum wage standard was only 50 US dollars / month, or less than 400 yuan.

Compared with other regions, there are many preferential policies in Kampuchea. For example, the local government does not implement the nationalization policy that harms investors' property, does not implement foreign exchange control, controls the prices of products or services that have been approved, and the main business of developing and constructing the special economic zone can reduce the enterprise income tax for 9 years.

It is understood that many small and medium enterprises in China have already heard the story, such as Zhangjiagang Yong Steel Group and its yuan Group investment and construction of Ethiopia Oriental Industrial Park, Changshu, Nantong and other enterprises have nearly 20 projects, mostly for building materials, cables, steel structures and other projects.

These companies believe that using the euro or sterling and other relatively stable currencies to settle accounts, profits will not be eaten up by the depreciation of the US dollar.

Some companies are trying to raise prices to overseas buyers, but in this year's Canton Fair and the China Fair, some export companies said: "when we negotiate, we only ask for 3% of the price increase, and we are frequently exposed to foreigners."

Shanghai Yi Yang Hardware Products Co., Ltd. executive vice president Peng Yi Hui also admitted that in the hub industry he was engaged in, many manufacturers lack the ability to bargain with foreigners. Most of the settlement and attempt to raise prices in euros are only "looking at the complexion".

"The key is that our customers are not very dependent on us because they have multiple choices in India, Malaysia and Vietnam."

In June, the "Interim Measures for the registration of equity ownership in Zhejiang", which was widely regarded as "timely rain" by the business community, was urgently introduced. Within a week, the companies that applied for equity pledge registration had obtained over 1 billion yuan in financing.

Ye Jianhua, director of Zhejiang Provincial Bureau of industry and commerce, told reporters that the company's stock rights were once registered for life. Now, according to the "measures", corporate equity can not only be used as a registered capital, but also to the bank to make equity pledge.

"A lot of businesses have been able to cash in on this and get back to life.

Therefore, many enterprises are very grateful to this method, because it plays an immediate effect.

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