• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Shoes And Clothing Brand Marketing Should Be Vertically Integrated.

    2008/8/15 9:13:00 15

    Marketing Shoes And Shoes Industry

    At present, all trades and professions have entered a relatively mature stage of brand model and operation systematization after undergoing shuffling and shuffling.

    In the face of fierce competition in the brand age, how can we win the market?

    How to find a unique way to find a differentiated business?

    Recently, in a seminar on brand marketing, a marketing director who engaged in the marketing of food industry for many years put forward the "brand eight dimension rule", which was widely concerned by the industry.

    Occupying the minds of consumers

    After more than 20 years of development, Quanzhou enterprises have gradually developed from the original simple marketing strategy, advertising communication, star effect, event marketing and other unit marketing techniques to the brand management business mechanism of mode, standardization, systematization and process. A number of mature enterprises have already established independent brand operation management system, such as Anta, Heng An, and seven wolves.

    "The mainstream is strength."

    Based on its many years of market experience, yak hall, the marketing director of yak food, has put forward the "brand eight dimension rule".

    First of all, it is the leading industry leading rule. Lin De Dian believes that instead of appealing to your products better than others, it is better to seize the industry's leading edge and become a leader. Survival of the pioneers is undoubtedly one of the secrets of marketing strategy. Leaders of any industry are the first brands to enter the minds of consumers.

    Next is the category leading rule. If we can't take the lead in a product category, we can consider creating a brand new category. Many IT companies are successful overnight with this simple rule.

    Next is the consumer mental locus rule and brand deepening cognition rule.

    Lin De Dian said that instead of being the first to enter the market, it is better to be the first to enter the minds of consumers. The first entry into the mind is much better than the first entry into the market.

    Marketing operation is not a product war, but a cognitive battle. Only cognition is not enough. Recognition and recognition need more loyalty.

    In the marketing world, cognition is reality, everything.

    Honda is one of the leaders in the United States, but in Japan it can't even be tied up.

    What is the difference between Honda in Japan and Honda in the US?

    The product is the same, but the difference is the mental cognition of consumers in the two countries. In the US, the Japanese HONDA represents the automobile brand, while in Japan it represents motorcycles.

      創造品牌記憶點 

    When your brand is recognized by consumers, what should we do next?

    Of course, it is to create a memory point, that is, focus on strategic marketing rules.

    The most powerful concept of marketing operation is to monopolize consumers' memory. The focus is the resource focus principle of brand marketing.

    Michael Porter, a business strategy expert at Harvard University, believes that if we can take a word in the minds of consumers, enterprises can achieve amazing success.

    No matter how complex the product is, and no matter how the market needs, focusing on one word or one interest point is often better than casting the net on two, three or four.

    Lin De hall then talked about the vertical marketing rule.

    He said, the brand marketing strategy you want to execute depends entirely on the depth of your position, concentrating on a specific category is an extension, and is a logical innovation in the local scope.

    Consumers will sort the brand in mind, and each rank represents a brand.

    Marketing strategy should depend on the speed of entering the mind of consumers and the position you want to occupy.

    If your goal is not in the first place, and at second, or if your brand is still in the second place, you should pay special attention to the marketing principle of mutual restraint.

    Lin De Dian said, to do second, your strategy should be decided by the first brand. You must dig out the essence of the leading brand and then appear in front of the consumer with its opposite.

    In other words, don't try to be better, but be different.

    Of course, enterprises always pursue continuous development. At this time, the horizontal development of the brand has become a powerful law of brand regeneration and regeneration, that is, the lateral marketing rule.

    According to Lin De Dian, many marketers are always thinking about brand extension when they think about brand extension, but ignore the horizontal development of brand.

    The candy market is basically the same, so the market has never been widened.

    Yako added the concept of "vitamin" on the basis of fruit sugar, and then combined to produce the V9, a popular vitamin candy.

    It can be said that horizontal marketing is not a marketing mode innovation, but a product innovation. It is a product planning innovation. In short, it is to create "horizontal products". Its purpose is to break the boundary of product categories.

    • Related reading

    The Classic Method Of Network Marketing

    Market network
    |
    2008/8/15 9:13:00
    18

    Two Misunderstandings In Blog Marketing

    Market network
    |
    2008/8/15 9:14:00
    14

    Three Strategies For Future Marketing

    Market network
    |
    2008/8/15 9:14:00
    9

    Marketing Must Be Fast.

    Market network
    |
    2008/8/15 9:14:00
    6

    Channel Manager Handles The Relationship With Distributors?

    Market network
    |
    2008/8/15 9:14:00
    7
    Read the next article

    Jiangxi'S High Shoe Industry Is Developing In Spring.

    In mid summer July, along the 320 National Highway drove to 8 kilometers away from Shanggao County, a row of blue and white standardized factory buildings were particularly noticeable. The small area named "five ridge", which has gathered two large shoe manufacturing enterprises of Baocheng and PEAK, has become more and more popular in recent years.

    主站蜘蛛池模板: 亚洲欧美综合视频| 国内精品视频一区二区三区八戒 | 国产欧美在线视频免费| 国产精品色内内在线播放| 国产 欧洲韩国野花视频| 亚洲免费成人网| aaa一级黄色片| 经典三级完整版电影在线观看| 欧美亚洲桃花综合| 国产福利一区二区三区在线观看 | zzzzzzz中国美女| 精品无码国产一区二区三区51安| 日韩视频中文字幕精品偷拍| 国产成人综合久久精品| 亚洲欧美一区二区三区| 5g影院天天爽爽| 特黄特色大片免费播放器999| 大陆三级午夜理伦三级三| 亚洲综合网美国十次| 4hu四虎最新免费地址| 欧美丰满熟妇xxxx| 国产夫妻在线观看| 亚洲乱码精品久久久久..| 国产乱码精品一区二区三区中| 欧美视频久久久| 国产精品成人一区无码| 乱人伦人妻中文字幕| 草莓污污视频在线观看| 性asmr视频在线魅魔| 人妻少妇精品视频专区| 337p日本欧洲亚洲大胆艺术| 最近中文字幕资源8| 在线看亚洲十八禁网站| 免费大片黄在线观看日本| 99在线免费观看视频| 狠狠综合久久久久综合小说网| 恋恋视频2mm极品写真| 啊灬用力灬啊灬啊灬啊| 中日韩欧美电影免费看| 男女抽搐动态图| 好吊妞在线成人免费|