Shoe Companies Seek Pformation And Upgrading To Enhance Competitiveness

Not long ago, Zhao Hongzhu, Secretary of the Zhejiang provincial Party committee, personally visited the Zhejiang Leapfrog Group in Taizhou, and encouraged Qiu Jibao, chairman of the board of directors, to continue to be a "national treasure" of the private sector, turning the challenges into opportunities and achieving another leap.

The private enterprise, known as "the king of Chinese sewing machines", has set a sales record of US $more than 1000, but recently, it has suffered more than 10 billion loan due to the capital chain crisis.

The "leap crisis" may not be an accident in Zhejiang at present.

The water head town of Pingyang County, Wenzhou, Zhejiang, has been made up of 1 / 4 of pig leather processing leather, and it is known as "China skin capital". The output value of pig leather is up to 4 billion yuan a year. In recent months, a large number of enterprises have closed down, and many factories have already stopped work.

Statistics of Zhejiang economic and Trade Commission show that in the 1-5 month of this year, there were 1.07 loss Enterprises above Designated Size in Zhejiang Province, with a deficit of 19.6%.

In the history of Zhejiang's development, such a large-scale economic decline has never happened.

Since the 30 years of reform and opening up, the average annual economic growth rate has been 13%. The gross domestic product has jumped fourth in the whole country. The per capita net income of farmers has been the first in China for 18 consecutive years, and the income of urban residents has been the first in China for 3 consecutive years.

A series of figures has made Zhejiang people accustomed to the economic growth of high speed growth. This year, faced with a series of economic indicators such as the increase in gross product, the increase in industrial value added, the increase in the value of export delivery, and the increase in corporate profits, Zhejiang people have been busy advancing. At last, they realized that the hidden dangers in Zhejiang's economy have been clearly revealed under the changing economic situation at home and abroad. If we do not carry out economic pformation and upgrading, Zhejiang's tomorrow will not be able to reproduce its past glory.

    浙江經(jīng)濟(jì)面臨的內(nèi)憂外患 

What made Zhejiang's economy run at high speed for 25 years seemed to suddenly lose its momentum overnight?

Lv Zushan, governor of Zhejiang Province, judged the reasons for Zhejiang's economic downturn: "the result of the superposition of international and domestic development environment changes and the economic quality and structural contradictions of our province".

From an external perspective, the direct economic crisis triggered by Zhejiang is precisely the changing economic development situation at home and abroad.

The foreign trade plight caused by soaring energy, raw material prices, appreciation of the renminbi, soaring labor costs, trade barriers and the export tax rebate rate reduction are known as the "four knives" hanging on the heads of Zhejiang enterprises.

Another rope that is directly tied to the heads of SMEs in Zhejiang is the credit crunch.

The small and medium enterprises' funding gap is expanding, while the credit scale of banks is shrinking. The direct result is that in the 1-4 month of this year, the financial expenses of small and medium-sized enterprises above Designated Size in Zhejiang increased by 40.55%, of which net interest expense increased by 45.18%, the deficit reached 21.03%, and the total deficit amounted to 7 billion 60 million yuan, up 34.93% over the same period last year.

Zhejiang is a province with private enterprises as its main body, while 99% of the enterprises are small and medium-sized enterprises. They create more than 80% of the total wealth of Zhejiang.

Zhejiang enterprises are the biggest magic weapon for economic development in Zhejiang, and also the "lifeblood" of Zhejiang's rapid economic operation.

However, there are many serious and even fatal problems in Zhejiang enterprises, which have been immersed in the pursuit of the interests maximization.

These hidden dangers are now emerging.

Lack of innovation and brand awareness are the most deep-seated defects in Zhejiang enterprises.

The superstructure is counterproductive to the economic base and must adapt to the current economic base.

Zhejiang's economic development has already been driven by factors and driven by investment. Now it is in the stage of innovation driven.

The lack of enterprises' innovative consciousness and brand consciousness make them satisfied with the low end production of low added value, high energy consumption and high emission industrial chain. The spontaneous development of lump economy is not mature enough, the industrial chain is short, and the added value of products is low; Zhejiang's science and technology input accounts for only seventh of the country, and the quality of the workers is lower than the national average level; and the export-oriented economic development mode which relies heavily on exports for a long time means that while a lot of cheap land, resources, raw materials and labor are exported to foreign countries through the form of commodities, it leaves more pollution. This seriously makes Zhejiang's economy change from extensive to economical.

The government vigorously supports and improves the level of science and technology and the ability to innovate.

How can we help Zhejiang's economy get out of the bottleneck, succeed in pformation and upgrading, and resplendence?

The Zhejiang provincial Party committee and the provincial government put forward the general strategy of "starting a business and enriching the people, innovating and strengthening the province".

Zhejiang's current industrial structure is mainly "light, small, plus". Enterprises take traditional manufacturing enterprises as the backbone, and the goal of Zhejiang's development is to establish a modern industrial system with Zhejiang characteristics, that is, based on information technology and other high and new technologies, and Zhejiang's creation as the core.

This means that in order to reverse the economic decline in Zhejiang, we must first grasp two points: improving the innovative capability of enterprises, pforming Zhejiang manufacturing into Zhejiang, and vigorously developing the information technology industry and improving technological innovation capability.

The innovation and development of enterprises can not be separated from adequate financial support. In view of the current financing difficulties of SMEs, the State Banking Regulatory Bureau, ICBC and CDB are sending signals to the market: the second half will focus on supporting small and medium enterprises, and credit balances are expected to tilt to SMEs.

China's pilot national re guarantee institutions in three northeastern provinces have established a sound credit guarantee system for small and medium-sized enterprises. The national development and Reform Commission is studying the establishment of a "SME bank", considering that the scale of tax payment for small and medium-sized enterprises will be raised from 300 thousand yuan to 500 thousand yuan, and the income tax threshold will be raised.

Governments at all levels in Zhejiang have also introduced a series of measures to promote SMEs to solve the financing problems and innovation problems.

In the five years from the beginning of 2008, the rural cooperative financial institutions in Zhejiang province will arrange 40 billion yuan of credit funds to support micro enterprises; the pilot project of SME loan companies is being carried out in Zhejiang, and the first national normative document has been issued.

Recently, the Zhejiang industrial and commercial bureau has launched a system of equity contribution and quality registration, so that static equity capital can be turned into dynamic capital. Only this way, it can activate trillions of "sleeping" shares.

The Wenzhou municipal Party committee and the municipal government listed 2008 as the service year of "government enterprise linkage and tackling tough problems". The three tier leaders in cities and counties should run through more than 6400 large scale enterprises in the city.

In recent years, e-commerce has attracted worldwide attention as an effective way to expand the market at low cost.

Zhejiang has obviously noticed this point. Recently, the first network association of provincial capital cities in Hangzhou was set up to further promote the development of e-commerce.

Recently, the Zhejiang provincial government decided to further strengthen the training of talents in the information technology industry, and support the information subject education in Colleges and universities through macro regulation and control.

Since 2007, Zhejiang has planned to increase its spending on science and technology. The proportion of expenditure on research and development (R&D) in Zhejiang is estimated to be 1.52%, which is more than double that of five years ago. This proportion will reach 2% in the next five years.

    企業(yè)積極自救 加快科技創(chuàng)新和品牌建設(shè) 

Similarly, in the macroeconomic situation of internal and external troubles, why are some enterprises able to swim freely in the adversity or even achieve greater success?

Philosophically speaking, the internal cause is the foundation of the existence of things, and determines the basic trend of the movement and development of things.

The successful small and medium-sized enterprises share a common feature: introduce advanced science and technology, take the initiative to attack and explore new ways.

The report of Xiaoshan Zheng Qiang Wanjie Co., Ltd. in April this year showed that its profit increased by 61% over the same period in April.

Its "magic weapon" is that the annual R & D expenditure is no less than 6% of the sales revenue, and constantly develops new products. Zhejiang Minghua industry and trade has invested 89 million yuan this year to introduce advanced equipment at home and abroad, so that the production efficiency of enterprises is greatly improved and the product quality has been continuously upgraded.

The shoe industry pformed the traditional way of buying and selling wholesalers to the implementation of brand strategy, gradually shifted from OEM production to sales of famous brand products, further improving the quality and grade of products, thus opening up a broader emerging market and gradually moving towards a global market from a single European market. This year, the company's export grew by more than 60%.

All roads are people coming out. Zhejiang enterprises have no experience of overseas collective development in the past. Under the severe economic situation in China, the mode of "overseas holding development" has begun to rise.

Yue Mei Group has set up a textile development zone in Nigeria, Africa. It plans to introduce 15 upstream and downstream enterprises into the industry chain, forming a complete industrial chain from spinning, weaving, embroidery and knitting to the whole set of garments. It has attracted 6 Shaoxing textile enterprises to invest in the past and gradually open up the African market.

Data show that Zhejiang's small and medium-sized enterprises above Designated Size, in the first half of this year, was 5.14, an increase of 5500 over last year, and small and medium-sized enterprises under the scale of Zhejiang are generally 75 to 80 million. At the end of June this year, the figure was 78.25 000, which is in a normal state.

Facts have proved that under severe economic development at home and abroad, most Zhejiang enterprises can still withstand pressure, persist in exploration and tide over difficulties.

"Mo Yan is not easy to get down to the ridge.

In the Wanshan circle, a mountain will be released.

This poem by Wanli Yang, a poet of Southern Song Dynasty, is a proper portrayal of Zhejiang's social mentality in the period of economic pformation.

Some people say that economic pformation is like the rotation of the earth.

Now, the economy of Zhejiang is moving to the backside. I believe that as long as we stick to it and continue to push forward the economic pformation and upgrading, Zhejiang's economy will certainly flutter again after the nirvana.