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AOKANG Shoe Industry: Dream Olympics Starts From "Bottom"

2008/8/16 14:00:00 8

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"In the evening of August 8, 2008, when the Olympic ceremony ladies and flag bearers wore the etiquette shoes made by AOKANG group to enter the" bird's nest ", the AOKANG people's Olympic dream of 20 years finally came to an end." Jiang Yi Han, director of brand management of AOKANG group, is filled with pride and joy.

From a small private shoe factory founded in Wenzhou in 1988 to the leading domestic footwear industry today, the development of AOKANG group has been closely associated with the Olympic complex in the past 20 years.

Wang Zhentao also remembered that at the beginning of his career, the Olympic Games in Seoul were very hot.

Because of his sincere love for the Olympic spirit, he was intent on registering his business as "Olin", but failed to comply with the trademark registration requirements.

"Olympic pursuit of human physical and mental health, our brand is called 'AOKANG'!" a brilliant flash, persistent Wang Zhentao finally cast the Olympic dream into the brand.

The bigger the enterprise, the more ardent the Olympic dream of Wang Zhentao is.

In 2000, Wang Zhentao shipped ten thousand pairs of AOKANG leather shoes to Sydney, which sent a warm and touching movement to our athletes.

In 2004, the "AOKANG Olympic Games cheer group" came to Athens, the birthplace of the Olympic movement, to cheer for the Chinese sports delegation.

In 2005, AOKANG became a designated supplier of footwear for the ten games, adding strength to the athletes' dream journey.

Finally, the company with an annual output value of about 4000000000 yuan has ushered in the dream of strength and perseverance. In March 22, 2007, AOKANG officially became a supplier of leather products for the 2008 Beijing Olympic Games and shoulders the mission of providing etiquette shoes for the Beijing Olympic Games.

After a number of discussions and technical tackling, in July 1, 2008, AOKANG group's Olympic ceremonial footwear and flag bearer professional shoes were successfully delivered to the Olympic Organizing Committee, and received the high praise of "ingenious conception and fine workmanship".

"Our inspiration comes from" bird's nest "and" Water Cube ", which add a lot of Olympic elements to the details.

Jiang Yihan introduced that the rear heels of men's shoes used the water cube shape of water cube, and the front palm adopted the bird's nest shape, while the shoes and shoes of women sought to reflect the simple and generous design concept of water cube.

AOKANG group also launched a series of large-scale social welfare activities of "dream Olympics". In November 2007, "China flying man" Liu Xiang became the special ambassador of the campaign.

Jiang Yihan said that what AOKANG values is the spirit of dedication and dedication made by the athletes who are represented by Liu Xiang, which is the inner driving force for AOKANG to go to today.

The Olympic Games also brought AOKANG's material and spiritual rewards. The brand value of AOKANG has risen from 3 billion 28 million yuan before the Olympic Games to the current 5 billion 967 million yuan, and its products are exported to more than 60 countries and regions.