The Olympic Games Of Chinese Shoe Enterprises

If we choose the most watched games in this Olympic Games, people will definitely recommend the Chinese men's basketball team and the American dream eight.

In addition to watching the performance of "American Idol", people are also looking forward to being able to test the color of Yao Ming leader's Chinese men's basketball team.

The outcome is predictable, but the process is better than expected.

In addition, it has another symbolic significance: globalization has made basketball a complete replacement of dilapidated football and has become China's most concerned sport.

In this war and every next game, Yao Ming wore his own boots, a pair of Chinese style basketball shoes designed for him by Reebok.

However, 24 years ago, unless the Chinese men's basketball team took part in the 1984 Losangeles Olympic Games, few people would remember what shoes they wore on their feet, and even the website of the Chinese Basketball Museum could not find relevant information.

But today's Chinese men's basketball team has its own "war boots". Besides Yao Ming, everyone else is wearing Nike's special red shoes for them.

In view of the fact that Reebok has been acquired by Adidas, in fact, even on the feet of the Chinese men's basketball team, the two sports giants did not give up the fire.

We can imagine that before 1984, our basketball shoes might be "leap" or "back force" or "double star".

We have no more choice.

Because of its closeness and backwardness, sports giants have turned a blind eye to us.

But now, when Lining runs in the sky, when the Chinese men's basketball team is engaged in a fierce battle with the Spanish team in Lining's sportswear, we will clearly realize that we have Lining, Anta, XTEP, 360 degrees, del Hui, Hongxing Erke...

As a matter of fact, when Lining and Anta appeared in the NBA arena earlier, we knew that the absence of globalization of Chinese sports brands has become a past event. Now we are participants, competitors, and even become leaders in the role of leading role.

So many Chinese sports brands are involved in the global competition through the Olympic Games. They have turned the trend of globalization into a fusion and made themselves quickly become leaders.

They are representatives of globalization and beneficiaries of globalization.

An official from Anta once told me that in Jinjiang, Fujian, there are more than 2000 sports shoes around the world.

"We have all of them, and we even have technology that is more advanced than them," he said. "You may be surprised that the most sophisticated technology of sports shoes is in Jinjiang."

But no matter how much they win or how much they catch up with Nike and Adidas, they have to thank Yao Ming, Yao Ming's efforts to enable them to enjoy business happiness in globalization.

"China's rendezvous with the world is probably the most decisive event in twenty-first Century, and the most representative of this huge convergence is Yao Ming.

The 25 year old basketball star is entirely shaped by the two biggest forces of our age, the rapid expansion of China and the expansion of capitalism that pcends national boundaries.

Yao Ming can be said to be a child of globalization.

In 2005, the US Foreign Policy magazine described Yao Ming as the cover of "the center of the world" in the 9-10 month of 2005. It said that Stern meant "China's Jordan" and "represents the bridge of communication between East and west".

"Yao Ming is a dream for David Stern and NBA," said Postolos, rocket president. "He brought globalization to a new height."

For NBA, Yao Ming is not only a champion scholar. He is a bridge and a key to opening up this huge market in China.

"The most important thing is that he is Chinese."

Since becoming the number one NBA draft in 2002, the whole world has realized Yao Ming's extraordinary significance to China.

"Yao Ming's performance shattered the image of the Chinese in the eyes of foreigners, showing the Chinese people the ability to compete with the best athletes in the world."

The Beijing Olympic Games is one of Yao Ming's most important dreams. It is also one of his most powerful strengths as a spokesman for globalization.

"The foreign policy" once described: "on the horizon is a more remarkable event: the 2008 Olympic Games.

The most dazzling star at this party will undoubtedly be Yao Ming.

He is the only world-class idol among all Chinese athletes.

It is not only the Chinese people who want Yao Ming to perform well in 2008, but also those of the big companies in the US.

In the current Beijing, Yao Ming is just 28 years old. He is at the peak stage no matter being a player, a star or an advertising spokesperson.

"The whole world is watching him."

A marketing official of Yao's team said Yao Ming's advertising revenue could exceed $100 million and hit a new high in Beijing.

All kinds of advertising, sponsorship and harmony between China and Western countries have given Yao Ming more wealth and honor than he can think of when he was a child.

Tremendous power and pressure made Yao Ming say in his autobiography that he now "dreams in two languages in two countries".

However, no matter how much Yao Ming gets, it is far less than what he brings to China and the world, including the surge of globalization, the flourishing of China's sports industry, the recognition of the west to China, and the pursuit of brilliant human brilliance and endeless hope and centripetal force seen by athletes who have suffered from multiple fractures of the left ear and leg bones.

It is this big man who has led the Chinese basketball to take part in the globalization. He has also led the Chinese sports industry to participate in the globalization with the Olympic Games.

In this process, although too many footprints will make the tracks seem messy, people's willingness to move forward is always clear.

This is the footsteps and will of Yao Ming, the footsteps and will of a pair of sports shoes, and the footsteps and will of China, the world and the globalization.

A few days ago, the Spanish avant-garde said in an article entitled "China's revival", "no history of foreign aggression and the characteristics of prudence and wisdom are what we are facing in this restless world.

Although China is far from the world model in many respects, its greatest virtue is not to rule the world, but to have a modern strength. "

Leading globalization through participation in globalization and displaying the fruits of the 30 years of reform and opening up and the virtues and beliefs we abide by through a sports competition are the "Olympic Games of a pair of shoes", which is the greatest value we can provide for the world, not just the speed of our economic rise.

Thanks to Yao Ming, "I love this game".