Are Zhejiang Shoe Enterprises "Closed Down" Or "Platform Stage"?

At 11 p.m. 4 p.m., a news conference of the Beijing International News Center was particularly noticeable. Huang Kunming, member of the Standing Committee of the Zhejiang Provincial Committee, propaganda minister, vice chairman of the Zhejiang provincial CPPCC, chairman Xu Guanju of the Provincial Federation of industry and commerce, Mr. Zheng Yu, director of the Zhejiang Bureau of industry and commerce, and Liu Ting, deputy director of the Zhejiang development and Reform Commission, and four heavyweight personages also appeared at the meeting.

Most media attention, as Huang Kunming said, "there are reports that 20% of the small and medium-sized enterprises in Zhejiang have gone bankrupt, and the Wentai region has closed down tens of thousands of them. These reports are not true."

On the other hand, the GDP created by private enterprises in Zhejiang accounts for 70% of the total economic volume of the province. However, the main force of the economy is facing the problem of "declining profit level and relatively tight liquidity."

"Fundamentally speaking, we need to face challenges in our ability to innovate."

Huang Kunming went straight to the theme.

Perhaps this is the reason why the four Zhejiang members came to Beijing to do this press conference aimed at "Renming".

Proper name

How many Zhejiang enterprises are losing money?

How many failures?

These problems are the most popular concerns.

A group of data from the publisher gave an indirect answer: the small and medium-sized enterprises with a sales income of more than 5 million yuan, 4.59 million in the first half of last year, and 5.14 million in the first half of this year, and an increase of 5500.

Enterprises under the scale of less than 5 million yuan are generally between 750 thousand and 80, and at the end of June this year is 78.25.

An industrial economic analysis report of Zhejiang economic and trade department shows that the province's industrial economy is in a state of intense operation.

In 1-5 months, there were 1.07 loss of Enterprises above Designated Size in Zhejiang, with a deficit of 19.6%.

Liu Ting, deputy director of the Zhejiang provincial development and Reform Commission, said that Zhejiang's private small and medium-sized enterprises are facing some difficulties. These are difficulties and problems in development.

Zhejiang can be regarded as the largest province of China's private economy.

There are 12.1 private enterprises with a registered capital of more than one million yuan, and one of every 25 Zhejiang people is a private enterprise owner.

In 2007, among the top 500 private enterprises in China, Zhejiang accounted for 203 seats.

Xu Guanju, vice chairman of the Zhejiang provincial CPPCC, chairman of the Provincial Federation of industry and Commerce and chairman of the group, have more feelings.

Xu Guanju believes that some private enterprises in Zhejiang have had some difficulties since last year. For example, enterprises with relatively high foreign trade dependence and low value enterprises in the value chain are faced with great difficulties due to the adjustment of exchange rate policy, the rising price of raw materials and the adjustment of export tax rebate policy.

At the same time, some enterprises have developed excessive production or blind expansion behavior under the condition that many factors of production are not well stocked.

Xu Guanju emphasized in particular that the overall situation of private enterprises in Zhejiang is relatively good.

Private enterprises in Zhejiang have accumulated a lot in technology, brand and talent in the past time.

For example, Zhejiang's GDP growth in the first half of this year has increased by 11.4% over the past year.

Platform stage

"We have many enterprises, especially some small and medium-sized enterprises, do exist" platform period ". To cross the platform period, private enterprises must upgrade and pform from three aspects.

Xu Guanju is worried and expecting more.

Xu Guanju said that from the individual level of the owner, Zhejiang businessmen are upgrading and developing from the boss group to the entrepreneur group. Entrepreneurs are the main force of entrepreneurial innovation; from the level of corporate culture construction, we should develop from the value orientation of public welfare to the construction of responsible corporate culture, and strengthen the business culture of innovative enterprises. Entrepreneurial innovation is one of the main responsibilities of enterprises. From the management level, we need to create changes from Zhejiang manufacturing to Zhejiang.

In fact, Zhejiang's private enterprises and Zhejiang Federation of industry and Commerce have already conducted a comprehensive survey in the first half of this year, and reported to the National Federation of industry and commerce, the Zhejiang provincial Party committee and the provincial government about the Research Report on the fund shortage of some private enterprises in Zhejiang.

The self rescue of private enterprises is also an extension of the "four thousand spirit" of private enterprises in Zhejiang during this period.

A few days ago, at the conclusion of the "private economy survival situation development conference" concluded in Fuyang, Zhejiang, HOLLEY HOLLEY, Wanxiang, people electric appliances, Kangnai, Guangsha and other hundred well-known business executives came to the scene, and jointly issued the Declaration on self rescue of Zhejiang merchants. They said they would "strengthen their confidence and embrace the group to keep warm" instead of hiding the "ostrich", instead of being "phoenix" of nirvana.

Tu Changzhong, chairman of Shanghai Kai Kai Group and Wenzhou people, still believe that enterprises will be able to survive the difficult period of this year on the basis of flexibility and flexibility in many years.

Since last year, prices of raw materials such as iron and steel have risen by nearly 80%.

In desperation, Tu Changzhong still decided to stick to his old line, starting with lowering the purchase price of raw materials.

Tu Changzhong, another way forward, hedged ahead of time through futures market hedging, so as to ease the pressure on the rising speed of raw materials.

Tu Changzhong suggested: the futures market needs a lot of cash, so it is especially suitable for Zhejiang businessmen to hold together for heating and share the pressure of funds.

The shoe industry in Wenzhou has lost a lot of money in the "knockout" competition. Some shoe companies have to abandon the chain store mode and try out the "store type retailing".

"AOKANG" and "Red Dragonfly" have recently launched a shoe industry supermarket that is comparable to WAL-MART. Among them, "Red Dragonfly" not only receives its own brand, but also absorbs high-end and well-known footwear brands in the whole industry, and integrates the market of other brand shoes enterprises.

In this regard, Wang Zhentao, chairman of AOKANG group, said that "to eat" production to sales is to reduce profits in all links. "Now the competition is standardized management, terminal control and integration of resources."

The report was also verified by a survey report on the status quo of small and medium-sized enterprises which was jointly completed by the Zhejiang Provincial Federation of enterprises, the provincial economic and Trade Commission, the SME Bureau and the foreign trade and Economic Cooperation Department.

It is reported that after visiting the enterprises in Wenzhou and Taizhou, the joint investigation team concluded that the conclusion of Zhejiang's SMEs' survival and operation is "worrying".

The report also bluntly stated that "many macro level problems are difficult to solve only by local governments and enterprises themselves", calling on the state to "further adjust and improve the existing policies".

Zhou Jiaru, chairman of Wenzhou Guan Sheng Auto parts group, obviously feels this way.

Guan Sheng is an enterprise that produces automobile parts such as universal joint, drive shaft assembly and so on, and 95% of its products are exported.

The biggest impact on Guan Sheng is RMB appreciation and rising raw materials.

The appreciation of RMB is 1%, which has a 6% impact on Guan Sheng's profit, and the cost of raw material price increases has reached 30%.

In the first half of this year, although the output value of Guan Sheng increased by 20%, its profit was basically unchanged from last year.

Zhou Dewen, President of Wenzhou SME Development Association, introduced four suggestions: first, to reduce taxes for small and medium-sized enterprises; the two is to increase the pace of opening to the interior of the financial sector, to open up micro credit, to set up private banks, township banks and so on, and to pfer private financing from the underground to the ground; three, to accelerate the pace of reform of the investment and financing system, such as developing local capital markets, allowing local governments and companies to issue local bonds and corporate bonds, allowing private capital to go to private equity and venture capital investment; and four, to accelerate the pformation of industrial capital, and to guide Wenzhou's private capital onto the industries encouraged by the state through policy guidance and support.

Faced with the anticipation of many private enterprises, especially those of small and medium-sized enterprises, Zhang Yansheng, director of the Foreign Economic Research Institute of the national development and Reform Commission, believes that the structural financial policy is to vigorously develop the institutions providing financing services for SMEs, providing guarantees for SMEs, providing services for SMEs and providing series services to SMEs.

This is a serious shortage of supply in the financial system.

Zhang Yansheng stressed that the policy of structural reform is very important at present. Many large enterprises have much money, but small and medium-sized enterprises have very little money, that is to say, the current problem is structural problems.

This includes two aspects. First, the boundary between the government and the market should be further defined according to the scientific concept of development, because the market needs to be further perfected. Another aspect is the need for better policies so that SMEs can overcome this barrier.

Liu Ting, deputy director of the Zhejiang provincial development and Reform Commission, said that the development of Zhejiang's enterprises has always been endogenous and self-organized, and there is an impulse of innovation and entrepreneurship. They believe that they will make their own decisions when facing challenges.

So how can Zhejiang implement macro-control measures to improve the plight of SMEs?

Liu Ting said that as a government, helping enterprises out of difficulties is mainly to ease the financial strain of enterprises.

"We launched a pilot project for small loan companies and village banks. They also launched loans with equity pledge and eased financial difficulties through various financial innovations.

In addition, the fees already provided by the government can be appropriately postpone or even be exempt from the company's difficulties.

At the same time, in order to solve the problem of information asymmetry and policy incompatibility, the government dispatched a large number of cadres directly to the grass-roots level to provide relevant services to enterprises.