What Can Internet Marketing Attract Consumers?

The Internet has come to this day, and has gradually entered preschool class from childhood. Although the road ahead is still long, it shows its maturity.

Now the Internet is not only the place where people publish news and see entertainment news. It has begun to become a carrier that can create value for the world economy. Online marketing has gradually begun to be recognized by many advertisers and shows its wonderful side.

Internet has just entered the role of "media". Online advertising has become the representative of the first generation of network marketing, putting a picture in some place. Because of curiosity, netizens will naturally Click to achieve the purpose of propaganda, and also realize the mission of introducing advertisers to the Internet.

But after entering the WEB2.0 era, the Internet has undergone some changes. "Interaction and sharing" has become the buzzword in the whole network circle. It has also become a sharp tool for network marketing people to flount advertisers.

It is always the so-called interaction and sharing that attract advertisers to put on the Internet advertising. All network marketing is necessarily "soliciting +minisite+".

So the so-called network marketing mode has been identified, and has become a haven for lazy network marketing planning people.

But the noise and effectiveness of the Internet media environment has been declining. It has become an indisputable fact that advertisers who never look at pictures and advertisements on the Internet are struggling inside: "I have heard how good the network marketing is, how can we do it?"

But their experience of using the Internet also makes them very confused and do not know how to do network marketing.

But if you think about it in another way, you may find the answer.

Network is not just a media, it expands our living space, just like the extension of our life.

We can take a walk in it, play mahjong in it, can pick up girls, and buy clothes. It almost realizes all the needs of life in our life, and these satisfaction levels are constantly improving.

So it's more than just a media.

Sina, Sohu and other Internet portal are more like an ancient government.

Some smart owners put up a small advertisement on the gate of the government: "Liu Jia tofu, Xishi master, taste sweet and tender", the sales volume is good, so everyone put small ads on the entrance of yamen, so they formed "psoriasis", so his "media effect" is not good.

You can't blame yamen because he is not a media himself.

So if you look at the Internet with this kind of vision, you will see that there are many places that can be used as media on the Internet. People who like tofu are not watching the signs at the entrance of Yamen. They also like to study how to make bean flowers. They also go to the farmland to see what kind of good soybeans are.

Since the Internet is a very free space, you have no way to force consumers to accept or participate in your marketing activities, so you must have a good reason to attract them, and network marketing can only produce results.

Be careful!

It's "reason", not what kind of media!

At present, Internet marketing is mainly about "interactive marketing", "search engine marketing", "e-commerce" and "word of mouth marketing".

That's all for today.

Interactive marketing: its biggest interest is to bring happiness or other practical benefits to participants.

This is the core of interactive marketing, because happiness can enable consumers to participate, so that they can take the initiative to spread, in order to achieve enhanced.

Sticky and consumer loyalty goals.

It needs creative activity planning, and needs a lot of brain cells to support it. So it is actually the most difficult network marketing, and requires higher network marketing form for executing company's creativity.

Hong Chenghao believes that at present, China's interactive marketing companies are stronger than the traditional 4A who are good at creativity, as well as some companies that specializes in interactive creation, such as the world know how and Andre Soth.

The ability of local network advertising companies in this area is still relatively poor. The mental speeches always make the so-called interactive marketing a "wishful thinking marketing" to help advertisers spread their stalls on the Internet vigorously, but because the activities themselves have nothing new and no interest points, the audience's participation is very low, so there is no way to find the Gunners to foil their popularity, which makes everyone feel very upset.

In the long run, the proportion of such marketing forms will be smaller and smaller, and more suitable for quick marketing of interactive marketing.

We will try out many new forms of network marketing, and a lot of interactive marketing will be gradually withdrawn from the stage of history.

Electronic Commerce: its significance lies in saving the cost of consumers and bringing tangible benefits to consumers. Therefore, it must have reasons for existence, and it should be the mainstream of future Internet marketing. Selling many of the things that can be sold to the Internet can be a fact in a long time.

The future application of network media will become more and more practical. The evaluation of network media will be more linked to the evaluation criteria such as sales or the acquisition of consumer information.

As a result, more long tail media will get their own living space, and the process of value discovery will make the cake of Internet marketing bigger and bigger.

If we regard the Internet as a space of life, the gateway is WAL-MART Carrefour, and many small alliances are 7-11 or Beijing Kelong.

Word of mouth marketing: I mentioned the word of mouth marketing in the above, here is no detailed description, if you are interested, you can go to my blog to see.

Search engine marketing (SEM): as long as the Internet has its existence, because the network information is too complicated, the cost of consuming information is too high, and search engine is their best choice.

His interest lies in saving consumers' access to information.

At present, SEM still stays in the buy keyword ranking, SEO, or cheating, and so on, by improving the ranking to let consumers understand themselves.

Because his effect is visible and touching, it is easy to be recognized by advertisers.

If we are not passive to let consumers accept, the research and development of new media on the Internet is the best way for us to find a reason for existence. Netizens will not consciously take the initiative to trigger advertisements in the text.

Content orientation is more effective than content related, so many Internet media company do not wishful thinking when they develop media, but search engine marketing is not just that. Future search engine is the entrance of this network marketing. It is a network marketing engine that integrates consumer information acquisition, Internet word of mouth effect display, and finally realizes sales.

It will form an independent network marketing main line with interactive marketing.

The future is limitless.