Olympic Marketing: The Significance Of The Olympic Games Between Adidas And Nike

Sporting goods market two giants Nike and Adidas are old rivals, and are also no exception in the Olympic Games.

Nike's "patronage" sponsorship part is likely to become a popular star and sports team, requiring spokesmen or endorsement teams to wear Nike sportswear during the competition, hoping to shine with the endorsement of the spokesperson or endorsement team.

And Adidas has gained the right to win any winning team on the podium.

Is this competition meaningful for brand promotion and competition?

This is a widely debated topic at present.

In fact, from the evaluation of "the biggest event on earth", "the most profitable event" to "the most successful commercial sports events in twenty-first Century", we clearly see that the Olympic Games have become a scarce resource and a comprehensive sports competition with unique global attention.

Moreover, unlike Olympic competitions, the Olympic Games also pcend the sport itself. It also rises to the spiritual and cultural level. It is a publicity and inheritance of elements such as "peace, friendship, humanity, progress" and so on. It has attracted the attention of many businessmen at any cost. Therefore, it has attracted many businessmen to go to it at any cost, because only the Olympic Games are the best platform for corporate image building and brand promotion.

In addition, the IOC's strict protection of sponsors and the shortage of scarce resources make the Olympic platform more valuable.

At the same time, the intervention and dissemination of merchants, in turn, further promote and expand the Olympic charm of the eruption and radiation.

We know that the only constant thing in a business society is competition, which no enterprise can escape.

Instead of passive competition, it is better to take the initiative to gain the initiative.

That's why McDonald's wants to go all the way with KFC, and Coca-Cola and Pepsi also share the same concept of competition.

Competition is not to make opponents die, but to cultivate their ability to survive and deal with crises, and to maximize and tap the potential of enterprise development.

Like globrand.com Beijing Olympic sponsors Adidas and non sponsors Nike, this old rival is precisely because of their huge competition between the giants of the business, and these two sports companies are getting bigger and bigger in the global market.

The only difference between them is that the sponsors' identity is well known. Adidas has taken a frontal attack to get the market, while Nike has taken the side to catch up with the others. If we abide by the rules of the Olympic Games and do not violate, do not offside, within the reasonable scope, we can also fully revitalize the intangible resources of the Olympic Games for its use, because who can rely on the Olympic Games in the extreme, who will be able to continue or become the driving force of the global brand and guarantee of the box office.

This is an Olympic competition in the business world. The purpose of Adidas and Nike is the same as to maximize the expansion of the global market, especially in emerging markets such as China, and not just to defeat the other side.

"People borrow fire, fire to borrow wind", just because of the binding and attachment of the Olympic Games, there is a platform between Adidas and Nike, which will fully release the resources and potential of each enterprise, otherwise it is impossible to leave the Olympic Games, at least not to achieve this effect, only and only the Olympic Games can provide such a platform for commercial lending.

Therefore, as long as the Olympic Games continue, the dominant or implicit game between sponsors and non sponsors will continue. This is also the charm of the Olympic Games.

Do not worry about whether the sponsors of Olympic Games have any value, who should protect or who has done harm to them.

Especially in China, which has a huge market for market growth, neither ADI nor Nike will easily let it go.

It is only hoped that after the Olympic Games, like the Chinese sports delegation, both the sponsors and non sponsors will face more and more Chinese enterprises.