Engineers Switch To "Leather Shoes King"

In the eyes of most people, sitting in offices, drawing drawings, and attracting attractive salaries is a comfortable life for mechanical engineers.

Few people associate engineers with shoemaker, and even if there is, the shoemaker becomes an engineer through hard work.

But someone turned the process of struggle, instead of being an engineer, instead of being a street shoemaker, he was Yue Xianlie.

Now his chain shop of "smelly cobbler repair shoes" has been blooming all over the country. He has also become a famous shoe repair king.

Blockbuster engineer skins

In September 1997, when Yue Xianlie, the engineer who resigned from Guangyuan company, passed by the jade belt bridge in Chengdu, the advertisement for a skilled worker in a shoe repair shop gave him a fresh look. The job was to imitate the famous "Uncle Louis" shoe repair machine.

Yue Xianlie introduced himself and said that he had done it before he went to work. With his experience of mechanical drawing for many years, he took the blueprint of Uncle Louis's shoe repair machine in a few days.

The shoe repair machine processed according to the drawings is a semi-automatic multifunctional machine for shoes repairing and shoes polishing, which is ten times faster than manual repair. The polishing and polishing are very standard. The shoes repaired are just like new ones. The shoe shop's business is better at once. The boss then hired him to be a technical worker with a monthly salary of more than one thousand yuan.

Yue Xianlie applied for the patent of this achievement, which later became the prototype of Uncle Tom.

"The streets of Chengdu are full of shoemaker, at least thousands of people. If 1/3 of the people buy it, that's 300, and a 3000 yuan will earn 900 thousand yuan. So many cities all over the country..."

Yue Xianlie was so excited about his idea that he immediately returned to his hometown of Pengzhou and prepared to start his own business.

A university student listened to his idea and was willing to invest 20 yuan to invest in the factory, plus the ten thousand yuan he borrowed and borrowed. He rented a workshop with his classmates.

Because of the actual operation, 9 prototypes were quickly produced.

Yue Xianlie in order to improve the quality of the machine, all the good materials used, although the size of the machine is not large, the cost is more than two thousand yuan.

However, this new gadget is not popular in home town. Many people believe that repairing shoes can only be done by sitting alone.

Finally, a machine was not sold.

When the students saw this, they found an excuse to withdraw their money.

The boss heard that the director stopped and rushed to collect the house.

Looking at 9 brand-new machines, Yue Xian Li has a lot of thoughts. In addition to ten thousand yuan debt, he has only 9 machines of twenty thousand yuan cost.

Yue Xianlie stayed alone in the workshop for two days without eating or drinking and worrying. He seemed to be 10 years old.

Watching his beloved machine idle, Yueqing Li thought, "he can't sell the machine if he can't sell it." he decided to be a shoemaker himself.

"What, do you want an engineer to be a shoemaker?"

This idea made his wife very surprised. His parents did not agree with him as a shoemaker because "it's too embarrassing!"

Yue Xianlie, who made up his mind, began his shoemaker's career in the alley of the jade belt bridge in Chengdu. The facade was very small, with only a few square meters.

The first guest on the first day of the door was a high school student who hadn't seen each other for more than 10 years.

As soon as he saw Yue Xianlie, he stayed and was embarrassed to know what to say.

Or Yue Xian Li generous, the initiative to greet classmates.

The student was very surprised: "how did you start the cobbler?"

Yue Xianlie laughed at him and said, "the old saying goes well, the three smelly cobbler is better than Zhu Geliang!"

At this time, a wonderful name came out of his mind. The name of the shoe repair booth was called "smelly cobbler".

Soon, the work of the engineer as a shoemaker was spread, and gossip surrounded Yue Xianlie. "It must have been dismissed from the factory."

The rumors outside did not affect Yue Xianlie, but his family did not understand him.

The shoe repair shop has been running for a month, and its business is not so good. He also wants to go home and see it.

One afternoon, he collected the shop and took a forty minute bus to his home. His wife was away, and the mother-in-law was having dinner with his two children.

The mother-in-law made a white look at Yue Xian Li, "the engineer shoemaker has come back, has found the big money!"

Faced with the irony of his mother-in-law, Yue's face suddenly turned red, and tears came out, but he resisted and said, "Mom, everything is fine at home."

The mother-in-law also ignored him, and the daughter asked, "Daddy, do you have a meal?"

Before waiting for Yuehan's reply, the mother-in-law began to sway the bowl, and Yueqing Li could not help it. "Mom, I'm out!"

When he turned out, the hard man's tears welled up.

In a vague way, he heard his mother-in-law say, "when a cobbler comes, he will not enter my house."

"You say you, I do mine", Yuehan lie decided to stick to it.

One day, someone came to the door with a pair of tattered old shoes in his hands. He said to him, "I have always been very mouldy, and I always lose my business. Since I put on these leather shoes, my luck has improved.

I want to repair this pair of leather shoes, and never wear them again.

Yue Xianlie saw that the bottom of the shoe was broken, the line behind the left foot had been removed, but it was not difficult to repair it with a shoe repair machine.

Yue Xianlie quickly changed the sole of the shoe, and then used the shoe repair machine to grind and finalize it. Because the machine was auxiliary, the cut line and needle position were very standard, and the shoes were quickly repaired.

The man was trying to get his shoes, but Yue Xianlie said that he had polished and oiled oil for free, and had been on the machine for a few minutes.

On the way out, the man handed him a stack of money from his wallet, and Yue Xianlie counted 800 yuan - the most expensive pair of leather shoes he had made.

This further strengthened Yue Xianlie's confidence.

He decided to make a big effort. "Those non-standard places are not well built, and they affect the environment.

And I have my own machine, the shoe repair shop can provide a one-stop service from cleaning, deodorization to leather shoes repair, changing mat and so on. There must be a market.

To really fix shoes, or to test the technical standard, Yuehan Li can draw the blueprint and make machines, but he can't repair shoes but he can't be sure.

Yue Xianlie used the method of self-learning and stealing teachers.

He went to the bookstore and bought a lot of professional books on leather shoes. He also bought a new pair of red dragonflies for more than 300 yuan, and got rid of the bottom line, then replaced the bottom, and then added the skin.

At first, shoes were changed because of immature technology.

Looking at broken shoes, it's not 300 yuan that makes him uncomfortable, but technology is not home.

In this way, Yuehan's shoe repair techniques improved rapidly. Sometimes other shoemaker's shoes could not be found, and he was always happy to help them.

A year later, he made up the broken red dragonfly and asked someone to identify it.

Some new colleagues knew that he was an engineer and his eyes were wide open.

But he doesn't think so. "Many engineers can't fix shoes yet."

Seeing that he repaired shoes one by one, Yue Xian Li had a sense of accomplishment.

After training shoes, he began to try other services, such as leather shoes, except for sweat.

In 2001, Yueqing lie, who had always wanted to open a special store, finally obtained the registered trademark certificate.

In August 2003, Yue Xianlie, who had already made up 7 years of shoes in a small shop, opened the first furniture scale "smelly cobbler shoe repair shop" on the New South Road, and 7 years of hard work soon returned.

"The smelly cobbler not only wears leather shoes, but also maintains leather shoes, where the leather shoes are no longer stinking", and the series of services of "smelly cobblers" have been gradually accepted by the public. The income in third months has reached 4960 yuan, reaching 7000 yuan in fourth months.

To the shoe shop, the customers who wanted to enjoy the service increased with the day. Yue Xianlie was too busy to have any rest time. Sometimes he had to stay up until 12 in the evening.

Yue Xianlie was able to see the hope of his business. He hoped to share the success with his family. So he rented a facade in Pengzhou, put a shoeshine machine in the shop and recruited an apprentice.

Business is surprisingly good. Yueanlie often runs on both sides, and he gets tired and tired every day.

Later, because I was really busy, I closed the shop in Chengdu and made every effort to be a shoe repair shop in Pengzhou.

Shoemaker shops get more than 500 yuan a day, and get 10 thousand yuan a month.

The booming business in Pengzhou has caught up with the trend. The "shoe repair shop" in the streets has sprung up like mushrooms.

Because of the increase of competitors, Yuehan's shoe repair shop was much worse off.

Yue Xianlie saw in his eyes, anxious, he quietly went to other shops to observe, found that only his own shop has advanced shoe repair machine.

Back to the store, Yue Xian Li immediately asked people to decorate the shop.

First, a huge billboard was made, and then the service of the shoe repair shop was fixed to the inner wall of the store by posters and billboards.

He also divided the service into dozens of items: only 1 yuan for surface cleanliness, and $10 for imported shoe polish and wax polish. The most expensive way is a full set of services. First, cleaning, deodorizing, and then flavoring, re shaping the leather shoes, and then oiling. There are dozens of processes and charges 200 yuan.

The smelly cobbler's shoe repair shop has resumed its business and can do several 200 yuan bills a month.

"If you want to make your own" cobbler "bigger, you must have a brand." Yueqing Li associates with some national chain dry cleaners. After consulting with the industry and Commerce Bureau, Yueqing Li finds out the way to make a nationwide chain, and a grand plan is also formed in his mind.

In order to preserve the novelty and uniqueness, he spent a whole month drawing the abstract trademark of a shoemaker.

In January 17, 2004, Yue Xian Li went to the industrial and commercial bureau to apply for the registration of his own "smelly cobbler" shop logo and "smelly cobbler" series of trademarks, and the basic conditions for national chain have been formed.

His mechanical engineer's movable type sign and excellent shoe repair technology made the "smelly cobbler" famous for a long time, and more and more people came to learn how to repair shoes and beauty techniques.

The age range of the cadets is very large, ranging from 17 to 50 years old.

The students charge 600 yuan per person.

Yue Xianlie not only impart skills to students, but also actively export chain technology. If students want to open shop and use "smelly cobbler" uniform shop, they can make "smelly cobbler" franchise.

Franchise stores do not need to pay in the first year, and 3000 yuan in second years.

There are 30 chains of smelly cobbler. They are not only famous in Pengzhou, but also have chain stores in Pixian, Bazhong, Xinjiang and Hebei.

Yue Xianlie's recent plan is to put all the guerrilla shoes stalls on the roadside to his own door. In the past 3 years, 500 "smelly smells" chains have been held in two cities in Chengdu and Chongqing to control the shoe repair industry. The long-term plan is to make the chain stores 1, and expand the business of "smelly cobbler" from shoe repair to leather production and sales.

Recently, a boss in Shanghai plans to invest millions of dollars in cooperation with Yue Xianlie and make use of the brand of "smelly cobbler" to make leather goods. If the agreement is reached, Yueqing lie will own more than 50% of the shares in technology and brand.

Meanwhile, a Suzhou company is also fully aware of the chain of "smelly cobbler".

From engineer to shoemaker to today's boss, Yue Xianlie has gone through a lot of ups and downs.

Yue Xianlie said he saw the money in the door, started from a small place, and enlarged the minor matter.

Maybe a few years later, the "smelly cobbler" will be as common as today's clothes drying shop.

At the end of the interview, the writer asked him, "after a few years of rain and wind, how do you feel about the" shoemaker "?

He said with a smile: "the reason why the people around us are to be" shoemaker "is a question of respect and prejudice.

It takes time for people to change this concept.

Now I have been accepted by me. I believe that more engineers will appear.