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Leap Shoes To Revive China'S Value Leap Of Olympic Games

2008/8/18 9:35:00 19

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At the same time, the Olympic Games opened a world's highest level sports competition, but also opened a sports brand's grand show.

From the British team's entry suit to Guo Jingjing's bathing suit, the athlete's attire became another highlight of their Olympic Games.

Of course, this is also what the world's major sporting goods manufacturers like to see. Everyone knows that this event will attract more than 4 billion eyeballs in the world. So before the Olympic Games, several major sporting goods manufacturers in the world launched a dark battle.

But when people are concerned about what brands and styles of shoes they wear at the foot of Yao Ming, a pair of ancient Chinese sports shoes has launched a wave in several major fashion centers such as Paris, Tokyo and New York. From the Hollywood stars to the fashionable youth in Tokyo, they have become fans of these sports shoes almost overnight. The leading role of this fashion trend is the "leap" sports shoes priced at only thirty yuan in China.

In 2005, a number of French designers discovered the leap shoes in Shanghai accidentally. They knew the history of the flying shoes and believed that this Chinese style release shoes fit the trend of retro European market.

So they found the Shanghai big Bowen shoe industry with the right to use the brand, and put forward the requirement of running the leap brand in France.

Last year, the improved leap shoes entered France and registered "Feiyue" trademark in France.

Then, the French designer redesigned the leash shoes at the most conspicuous place in the large fashion store in Paris, ranging from 50 euros to 85 euros, 20 times more than the domestic price and sold in the UK, Holland, Belgium, Canada and Japan.

Today, the French version of the jump shoes not only boarded many famous foreign fashion magazines page, but also become the darling of many international movie stars and models.

The Chinese style has gone round and scraped back to China, and the leaping shoes of few people have become the target of domestic fashion youth. Even the careful people found that the 2008 martial arts performers who played Taijiquan in the opening ceremony of the Beijing Olympic Games were also a pair of leaping shoes.

In China, the leap shoes have 50 years of history, white shoes, yellow rubber, "FEIYUE" Pinyin alphabet and red and blue double arrow, once the most familiar Chinese appearance, dust laden memories of countless Chinese people.

The Chinese brand, which is now hard to find in China, has sold a high price of more than 50 euros per euro in Europe.

Many people attributed the magic of the story to the clever design and packaging of French designers, because the fashionable shoes of France pformed from a pair of ordinary rubber shoes into a fashionable brand popular in Europe.

However, this conclusion ignores the Chinese values that are currently immersed in Olympic glory. They ignore the key words of the Shaolin Kung Fu, Chinese history and Tai Chi used by the French in the promotion of the jump shoes. It is these key words that make the leaps and bounds of shoes become the fashion elements through the enlarged Chinese trend of the Beijing Olympic Games. The rise of China and the global concern caused by hosting the Olympic Games are the most direct driving force to truly activate the popular elements of the leaps.

Whether it is the Seoul Olympic Games in Korea or the Tokyo Olympic Games in Japan, these cities have changed the impression and understanding of western countries on these Eastern countries after the games. Apart from letting Samsung and Panasonic become international brands, it is more important that these Olympic Games countries become a representative element of the trend.

As we saw in today's streets and alleys, the "Korean version" and "Japanese version" of clothing publicity, the country at this time overriding the brand, has become the most important logo.

Therefore, the recovery of "leap" shoes is not only relying on the thrust of Hollywood stars and French design, but more importantly, it is reborn in China today becoming stronger and stronger.

After the Olympic Games, China itself will soon become a representative element and symbol. The two words' value and cultural upgrading of China will not only change China's global social effects, but also drive the economic effect of China's value, which will virtually help all large and small enterprises in China to carry out an overall value upgrading.

Of course, how much height each Chinese enterprise can raise in this value upgrading and how much real value it gets depends on the company's own grasp of opportunities.