How Do Dealers Dress Themselves?

In the face of media interviews, many dealers either avoided or closed their lips.

The reason is that they are afraid to imitate themselves and learn the secrets of their own fortune.

In fact, this way of refusing to interview and being afraid of others to learn their own successful experiences is a manifestation of "small family spirit", and it is also a reflection of self closing and refusing to help others.

How big the heart is and how big the stage is.

Now is no longer the era of "wine is not afraid of alley". If a dealer wants to look into the future and fulfill his ambition, first of all, he must abandon the closed and open minded. "Close door to country" can only narrow his eyes and "go a long way," and finally end up helpless.

Because in the age of information explosion, information, as a resource, can bring more business opportunities if it can be effectively integrated and optimized.

Secondly, the accumulation of contacts is more important than capital accumulation. Through an open mind, we can face the media and peers in a calm way. Sometimes we can express a kind of ambition and ambition.

Just imagine, if Niu Gensheng founded Mengniu, he wanted to kill his "old family" Erie, rather than win win development. I am afraid there will be no Mengniu Group today.

For distributors, marketing products, first of all, marketing themselves, a dealer who is not good at marketing and is not good at packaging, it is very difficult to sell their products well.

In fact, marketing itself is to lay the foundation for marketing their own products, is to create their own brands, marketing themselves, including: first of all, we must learn to publicize ourselves.

To publicize themselves is to advertise for themselves free of charge, just like contacting the media and accepting interviews with reporters. It is a good opportunity to publicize themselves.

Second, pay attention to shaping your brand.

Enterprises need to do brand, dealers are the same, only the brand is long.

If you want to brand yourself, you need to sell yourself well. You need to show yourself through various channels. Only when you have your strong brand power, can the marketing power be broken out and embody.

Finally, we must learn to make use of our brand, and use our own brand to drive the sales of products, so that the personal brand and the product brand go hand in hand. This is the fundamental purpose.

Some dealers do not want to share their own successful experience, and naturally have his reason. This can only illustrate two points. One is that he has not done well enough, and he really has nothing to say, or is not able to speak out. This is a kind of loss of self marketing; secondly, it is to protect himself from being shared by others by learning his own "magic tricks".

In fact, in today's high homogenization of marketing means, there is nothing that can be hidden, nor can it be hidden from the outsiders. In the future, market competition and competition will finally be the competition of details, competition of services, and some details, even if you speak it out, it is difficult for outsiders to learn and learn.

For example, the deep distribution of Procter & Gamble, Kangshifu's "access to intensive farming", many enterprises are learning, but often learn "four anomalies", and finally "Handan learn to walk", even lost their own.

Therefore, different enterprises, different markets, different dealers themselves, will bring different marketing models.

Therefore, there is no need to worry about others stealing your learning. In fact, helping others succeed is their greatest success. Of course, you are not free. You can receive honorary and material compensation while teaching others how to succeed.

For example, some dealers have summed up their experience of successful operation of the market as a model, and then promoted replication in the downstream channel. In the end, because of the success of the downstream customers' operation, they made themselves more successful, thus achieving the goal of adults reaching themselves.

In short, an excellent distributor must be an open and inclusive dealer. It must be a distributor who is good at self marketing and is good at helping others succeed.

As a dealer, only by abandoning short sight and prejudice, only towards opening and sharing, can he move towards greater success and gain a greater sense of value and achievement.