How Do Distributors Choose Products That Are Well Distributed?

Distributors selling products are a very intelligent challenge "final" campaign.

In this "campaign", some dealers earned a red face, and some dealers were secretly hurt by God.

The same effort, why is the result so different?

In addition to having a significant relationship with the dealer's specific operation, it has a direct relationship with the choice of distribution products.

So how do dealers choose to sell products correctly?

　　把好目標企業的關　 

Although the success or failure of investment and distribution is not determined by enterprises, it is self-evident that the role of enterprises plays a decisive role.

Because enterprises in the brand, products, services and many other aspects of "for" and "no", will eventually be exposed in the market.

Therefore, some enterprises provide the "bright Avenue" to the dealers, while others have "beautiful traps" for them.

Dealers need to use "head" to choose the distribution products, especially in the following aspects.

The details are as follows:

　　一、企業運營是否健康穩定 

A surnamed dealer in a certain city of Hunan has been hit by the instability of business operations: in July, he signed a contract with a sound company, and renovated five stores in one commercial street, a prosperous shopping mall and so on. The purchase was nearly two hundred thousand yuan.

Less than three months after the opening of the business, the company took a full stock withdrawal and forced the brand to withdraw from the market.

Brands, products and services suddenly became helpless orphans, making Mr. Li a terrible dream.

Even if the "probationary period" is not yet full, it is necessary to "hit the road".

Therefore, when choosing distributors, dealers should conduct a thorough investigation and comparative analysis to ensure that their operations are healthy and stable.

For example, enterprises are state-owned enterprises, foreign enterprises, Sino foreign joint ventures, private enterprises or others, which need to "break the pot to ask the truth". If state-owned enterprises have high trust, they need to carefully discriminate their business management, product development, after sales service and so on. If foreign enterprises are large groups or nobody, they also need to think twice before avoiding cheating and enjoying themselves. If private enterprises should know whether they are private enterprises or friends, they should know their financial strength, operation history, current operation and human life, so as to avoid becoming the next "Mr. Li".

　　二、擁有工廠還是產品OEM 

In the above case, Mr. Li sells products that are OEM, so it is easy for partners to get "hit the nail on the head" and "take two shots".

At present, the OEM of household appliances is very popular, such as sound, DVD, water heater, rice cooker, induction cooker and so on. OEM is not unusual.

So, is the product OEM enterprise not trusted?

Dealers must not be so hasty.

Admittedly, enterprises with factories have low credibility, but enterprises with OEM products also have their advantages. Enterprises do not need to spend energy on managing factories, but only by monitoring the quality and design well, they can go all out to promote brand marketing.

Such examples are everywhere in society.

Therefore, when inspecting enterprises, dealers should grasp the key point of the problem, that is, what is the development of enterprises, whether they are healthy and stable, or are there many sticking points and crumbling?

Generally do not give quick consent to factory owned enterprises, but reject OEM enterprises immediately. After studying and comparing them, throw "Hydrangea" again.

　　三、生產能力強大還是弱小　 

Mr. Zhang of Taizhou, Zhejiang, sells a brand of range hood and sells well in competition.

But the good news is not long, because the company has a huge loophole in the procurement, resulting in a decline in production capacity, and watched naked goods, had to change the distribution of other products, lost good business opportunities.

The "killer" of losing goods to competitors.

The above is just one way to break the goods.

Other enterprises such as: 1. Small enterprises, low production capacity; two, some business owners often travel abroad, a stay for two or three months, also stipulates that no signature is not allowed to order production, resulting in delays in business opportunities; three, some enterprises OEM situation is particularly good, resulting in a very long row time, goods can be said to be "forced."

Obviously, the inspection of the "strong" and "weak" of the enterprise's production capacity also needs to be measured from many angles.

　　四、產品質量是否整體過硬　 

It is obvious that the quality of products is good or bad.

My friend, Mr. Huang, struggled for several years in Guangzhou and made some money. He opened an electrical appliance store in the countryside of his hometown in Henan.

Due to the influence of capital, local consumption level and remote location, the distribution of TV sets, VCD, washing machines, gas stoves and so on are second line products. After the sale, there are some problems with some products.

Over time, in the villages and towns it was "widely spread" that the shops sold by Mr. Huang were all inferior goods, and the patronage of people was decreasing.

In fact, whether it is first-line products or second-line products, first of all, we must ensure that the quality of products is excellent, and this is not enough for many enterprises.

Dealers' "eye piercing eyes" must be made good use of here.

In addition, while ensuring the quality of products, dealers also need to talk about the after-sales service with the enterprises.

　   五、產品單一還是推陳出新 

Mr. Ye of Dongguan, Guangdong, sells a brand of water heater. The design of the product is very fashionable, and it is quite convenient to operate.

For a while, the sales were fantastic. But a year later, there was no new product coming out. At that time, the water heater product on the market was already "a hundred flowers bloom".

If the product is single, the R & D capability is not strong, and the product is not timely, it will be eliminated sooner or later.

Therefore, when selecting distributors, dealers need to correctly evaluate the R & D capability and market information capture ability of enterprises.

At the same time, we should pay attention to the fact that if the products of the enterprise are "colorful" but without boutique, it is recommended that such enterprises be "blind to the eye".

　　六、產品價格定位合理與否 

Price is one of the key issues in product sales.

Reasonable price positioning drives the car to run like a freeway.

When choosing distributors, dealers must weigh the consumption level and consumption characteristics of the market and choose products that are more suitable for the local market and have strong sales. The products with high price and high price difference should be rejected, especially when the franchising mode is adopted.

　　七、純正品牌還是假洋鬼子 

Maybe the Chinese people really have a bit of a love of foreign goods.

In the household appliances industry, there are also many "fake foreign devils", among which the audio industry is one of the frenzied foreign brands.

Mr. Wang, a dealer in Fuzhou, sold sound products in the past few years. The year was just 3.15 fake and sound circles, and Mr. Wang's brand was also a "fake foreign ghost". Although it was not directly investigated, all the Fuzhou regional marketing plans were stranded. The sales volume was "steadily declining", and it was really bad for the "fake foreign ghost".

Luckily, Mr. Wang, who was very business minded, gave up the sale of the fake brand quickly and promoted the pure brand scientifically, and made good sales performance last year and the year before.

Obviously, fake foreign brands can be investigated and dealt with at any time, so there is a huge risk of distribution in their beautiful clothes. Dealers should be careful and careful when choosing this brand.

Eight, building brand or pure money?

Money!

Many enterprises in every industry have had "good performance" in this respect.

The investment advertisements, exhibitions and regional managers of these enterprises are only for money.

The "image" shown is: investment advertising and salesmen are extremely beautiful and heartbreaking in many aspects, such as brand, product, service, etc., but the actual situation is: the brand is not characteristic, the quality of the product is not strong (some products still have huge defects), it does not take the initiative to carry out the terminal market promotion, the after-sales service condition is extremely harsh, and so on, and when the dealer enters the trap, the enterprise urges two or three times, then slowly let it go its own way.

This is the sorrow of the enterprise.

Enterprises do not have a positive development of business philosophy, just like a fighter will always be unable to help.

When a distributor chooses to sell products, the inspection of the development of the enterprise is relaxed for a moment. It will have a bright future if it is tied up with a company that has developed direction, positive and true brand building, and if there is a "hand in hand" with the enterprises that collect money, there will be a tragedy of two defeats.

Dealers need to choose carefully.

　　九、知名品牌還是無名品牌 

Mr. Duan of Yangjiang, Guangdong and Mr. Zhou of Shaoguan were colleagues of a former company. At the same time, they entered and left at the same time, and then returned to the local area to open an electrical appliance firm.

Some products are distributed uniformly, while others are different.

For example, Mr. Duan has sold BBK DVD, and sales are quite good, but Mr. Zhou has sold a well-known brand of DVD. The price is very low and sales volume has never been up.

Why is that?

Brand awareness and other aspects are "making trouble".

In principle, well known brands sell better, match the products that the market needs, sell better, brand positioning accurately and promote the right products to sell.

Therefore, when choosing distributors, dealers should take into account the popularity and reputation of the brand, whether the product's R & D results are in line with market demand, whether the brand is scientifically established, and so on, and then make decisions based on the specific circumstances of the local market.

　   十、特許經營還是網絡流通 

Franchising mode, network circulation mode and other marketing modes have different requirements and development for distributors.

Franchising mode, when dealers choose, first of all, we need to conduct an in-depth study of their brands to see if they are famous brands of strength, because the success of franchise depends on the strength of the brand first, and then the factors such as product quality, service and price; and the mode of network circulation should focus on the quality and price of its products. If the price is too high, it will be very difficult to "circulate", which has violated the concept of consumers' purchase.

When dealers choose to sell products, risks in this area need to be taken into account.

　　把好本地市場的關 

When distributors choose to sell products, they should not only guard against the outside of the good enterprises, but also better control the local market.

Only by distributing products that meet the needs of the large market in the local market can we achieve twice the result with half the effort.

Therefore, before choosing distributors, dealers should first have an in-depth investigation and study of the local market. It is better to catch some "subtle" business opportunities and form unique insights.

We can start from the following aspects:

　　一、當地是否存有空白市場 

It is the best thing to have a blank market.

With the development of society and economy, such opportunities are becoming less and less. However, it does not mean that there is no such thing.

There is also a way to do that, that is, dealers in the field, the best developed countries in Europe and the United States to run around, careful observation, analysis and reflection, there will be harvest - some products abroad are popular now, probably two or three years later swept the country.

At this point, the domestic and local market blank market has been formed.

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