Dealer: Online Shoe Store Sells A Vast Sky.

Guo Guo: the "online shop winner" column has been opened for more than half a year. Through the "reality show", we have introduced practical skills such as sourcing, shooting, distributing, communicating and beautifying the shop. Whether it's a part-time job or a full-time job, it's beautiful to be a "little boss" on the Internet.

In the next series, we will introduce different types of online store secrets.

What kind of class do you plan to join?

First stop: sports footwear sales.

OK, let's go!

Tomato garden: my hometown in Putian, Fujian, is one of the three largest shoe industry bases in China.

More than a year ago, I planned to use my good sources to sell shoes through the Internet.

At that time, like Leng tou Qing, he felt very free and could earn a lot of money. So he threw himself in with the strong opposition of his family.

Because of the low price of my products and the exquisite design of the store, the administrator gave me a recommended list of single product to grab the channel and was added to the core seller of the sports category.

Since then, I have been doing business for six months, from 0 credibility to more than 500 credit double seller, with a monthly profit of more than 7000 yuan.

When I was lucky to be named the star of the seller, I decided to develop agency and wholesale business.

Three steps to attract agents

What is network agent?

It is very simple to sell the goods that are sold to the shop itself, and then earn the difference between the retail price and the agency price. After the shipment, the distributor will be sent to the buyer.

No rules, no Cheng Fangyuan, I thought of some effective ways.

Agency rules: for example, there must be a fixed online time. In Taobao or pat net, there are shops of its own, and diamond sellers first join, so as to eliminate some agents who only sell online games and have no perseverance.

With diamond sellers joining, there is a steady sales volume.

Transparent price: after the examination and approval, the agent price list made by Excel is passed to them, so the price is pparent, thus eliminating the sales concerns of agents.

Incentives: the sales of the top three dealers in the month can send 3 pairs of shoes within 200 yuan free of charge, and nominated by me to recommend a single product recommendation to the pat net, which is very attractive to the agents of the Commission. The recommended place is not afraid of getting out of the goods. The more shipments, the more profits.

Following these policies, I have developed 13 agents so far, and sales are relatively stable.

Flexibility in Solving Inventory Problems

Wholesale is also a good way to make money.

But relatively troublesome.

First of all, wholesale need to have sufficient funds to hoard goods, sports shoes break rate is very high, yesterday, manufacturers still have thousands of inventory, today may be a pair of no, so we must store goods in their warehouse.

This must have keen insight and judgement on the footwear market. Otherwise, if the goods are not sold, they will inevitably lead to capital quilts. This is the most taboo but it is hard for businessmen to avoid it.

My operation is to start early, and do not have much experience to make clear the main styles of the market, and to purchase the goods on the market, first make 5 best ones, and enter 30 pieces (12 pairs) each. If wholesalers need other styles, ask the manufacturers again, so that they can effectively avoid the risk of pressing goods. Because cooperation with many large manufacturers is good, the price is generally lower than that of the general wholesalers, so that my price is also more advantageous, and the market is opened like this.

Seize the junior seller and usher in the source of tourists.

QQ's long-term online users are mainly young people aged 16-30.

Most of them don't trust online shopping, but they want to try it again.

I once talked with a buyer for a long time and told her to keep her remittance certificate after remittance. If she did not deliver the goods, she could use the remittance certificate to make a complaint to the pat net, so please feel free to buy it.

She carefully selected a pair of shoes, hit the money, received the goods, was very happy, immediately introduced her friends and I bought shoes, since she bought the first pair of shoes from me to the present, her own or introduced friends have bought more than 20 pairs of me here.

So, please be patient, warmhearted and sincere to your customers. As long as the first paction is successful, you will have an immeasurable potential customer base.

QQ accounts for more than 200 million of active accounts, which are all my potential customers.

Whoever grabs this part of the buyer at the primary stage is equal to sitting on the golden hill, and the initial effort will definitely get an excess return.

Doing things regularly and doing regular activities, giving preferential treatment to old customers, or giving discounts, or giving gifts, do not ask for a lot of money. If your heart is at all, buyers will be very happy to buy things here. It will not only effectively catch the old customers, but also bring more new customers.

In addition, remember every name and details of the buyer who may produce the actual paction. It is very useful to refer to the "hot search" of the relevant products on the home page of the PPG and set the keywords.

From the small to the wholesale agent, during the experience of too many ups and downs, I summed up one, making the sale of the Internet and other industries, is a mindset, not how much money can start from, but to have enough patience, care and attention.

In the near future, online shopping will have a great impact on traditional shopping forms. This is another commercial hot spot with opportunities and challenges.