Special Shoe Store Advertising
Before liberation, there was a shoe shop in Nanjing. The brand was old, but no one was interested in it. The boss found many businesses and famous stores when he advertised for goods. He also wants to advertise.
But what kind of advertising can be effective? The shopkeeper walked around and pondered. At this time, Mr. Zhang came to the house and said, "business competition is the same as war, as long as you are willing to spend three days in the biggest newspaper in the city. On the first day, only a big question mark was asked, and a small line was written below: "for more details, please see the Ming Japanese press." Second days as the same, until the third day to open the answer, the advertisement says, "three people must have my teacher, three people must have my shoes, crane shoes".
As soon as the boss heard it, he thought the plan was feasible. In accordance with the plan, the advertisement came out and attracted the readers.
The boss is very aware that advertising should not only enhance readers' impression of advertisements, but also grasp the psychology of readers seeking knowledge. This special commercial advertisement also shows the reputation of the famous old firm.
Henceforth, he Ming shoe store stands out in the shoe industry of Beijing and Shanghai.
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