Domestic Children'S Shoes: Increasing Technical Content To Enhance Competitiveness

At present, China's children's shoes market is polarized, foreign brands occupy high-end, most of the domestic children's shoes belong to medium and low grade.

According to the authoritative department's survey data, at present, about 70% of the domestic children's shoes market is low-end products, the 20% is imported brand children's shoes, and domestic brands are only 10%.

Due to the lack of quality and style, the share of domestic children's shoes in the market has been relatively low, especially for children's shoes in big and medium cities.

At the international children's clothing and Supplies Fair held in Shanghai in 2007, a group of foreign children's clothing brands from the United States, France, Italy, Britain, Japan and Korea were concentrated on more than 40 brands.

Those who specialize in importing children's shoes say that the main reason for the lack of competitiveness of domestic brand children's shoes is the lack of research aimed at children's physiological characteristics.

At present, many domestic children's shoes, whether from style to material, are made according to adult shoes. The whole style is entirely the reduction of adult shoes or the reproduction of adult shoes.

To design a good pair of children's shoes, we should not only protect children's feet from external damage, but also have the functions that conform to the growth and development of children's feet and physiological functions.

Therefore, for children's shoes design and R & D personnel, we should at least master the growth and development of children's feet and their psychological needs, and also have considerable knowledge of material technology.

In contrast, the design of foreign children's shoes enterprises pays special attention to the development of feet.

The first Japanese children's shoes, Moon Star, have several special functions in children's shoes designed to develop a spacious and comfortable asymmetrical shoe last to prevent hallux valgus from taking into account the immature foot shape of the child. The correct bending outsole design enables the soles to bend along the line from the big toe to the toe joint, which is consistent with the natural bending position of the sole, thereby preventing flat feet.

In 2004, the American clothing company launched the children's shoes called "big bug", which is a kind of retractable children's shoes.

It has a silver button on the heel, which can be stretched according to the sole so as to suit the feet of a child.

Although the problem of children's shoes is a headache for many shoe companies, we should also see many advantages of this industry.

Compared with other children's products, children's shoes are small in cost and big in profits, and children's growing feet are the source of money coming from merchants.

The trend of children's costumes is becoming lower, so that the design cost of children's shoes is reduced to the lowest level, and the high-grade brands in the market are few, so that the operators in this field will have a higher probability of success.