Build Shoe Base To Promote Pformation And Upgrading

"RMB appreciation, rising raw material prices, global inflation and the export tax rebate policy have created a lot of trouble for Huajian group.

Dongguan shoe enterprises, which are suffering from the great environmental impact, are in great difficulties. Huajian must firmly take the road of structural pformation and industrial upgrading.

Yesterday, Zhang Huarong, chairman of Huajian group, said in an interview with reporters.

Earlier, when Premier Wen Jiabao went to Huajian group Huabao Shoes Co., Ltd., he hoped that Dongguan enterprises could turn pressure into power and turn difficulties into opportunities.

Since this year, the processing trade in the Pearl River Delta is undergoing a severe test, and some enterprises of foreign trade and export are facing great challenges.

It is understood that there are five thousand or six thousand shoe factories in Guangdong, and more than 1000 have been closed in the past year.

Zhang Huarong said that when Premier Wen inspected Huajian, he said: "development is the absolute principle, upgrading is the core and pformation is the adjustment of structure.

The six word reflects the road that the enterprise has gone through. It is the experience summed up from practice.

Turning pressure into power and turning difficulties into opportunities depends on these six words.

These six words are Huajian's strategy of development, upgrading and pformation.

We will explore an optimized and innovative way of development and form breakthroughs in the fields of production, R & D and sales, and create our own brand.

Building an independent brand should be an orderly and gradual process of integration, cooperation and joining in the merger, and the establishment of the world shoe industry (Asia) headquarters base is the beginning.

According to the briefing, the world shoe industry (Asia) headquarters base will start at the end of 08, and the first phase is expected to be completed in 2010.

The total area of the base is 180 thousand square meters, with a total construction area of 400 thousand square meters. The total investment is estimated to be about 160 million US dollars. There are 1 major functional areas in the 1 planning and construction areas, and will focus on creating the two major functional areas of "international finished shoes and single purchase center" and "international shoe trade center", so as to help the vast number of merchants realize the rapid pformation of internal and external sales and rapidly increase the added value of products.

Zhang Huarong told reporters, "this forum has been launched once.

Speaking to Premier Wen Jiabao, Secretary Wang Yang said the platform was very successful in Houjie, and the prime minister was delighted.

He said that this forum will be opened in Dongguan, and we hope that we will have a good opening of the second and third sessions.

Promote technological innovation in shoe industry.

Zhang Huarong said that the headquarters base is a platform for industrial upgrading, providing information services for the development of enterprises through trade, R & D, procurement, technology, materials and talents, so as to enhance the added value of products, and ultimately achieve a goal based on Dongguan and Guangdong, and radiate the whole country to the whole world, so that Dongguan can become an international shoe sourcing center, an international shoe trade center and so on.