Dealers Should Learn To "Flower Heart"

"Flower heart" is also a knowledge. It is not so easy to have a flower heart.

"Flower heart" is a kind of discipline for oneself, and also a quality that a dealer should possess.

Give yourself an excuse for justifiability and let yourself spend more time every day.

Spend more time every day, make the short board in the distribution process longer, add new weights to your success, and add strong expansive agents to accumulate wealth.

Dealers' ability level is uneven and cultural level is different.

Some are good at customer development, some are good at macro management, some are independent in customer maintenance, some are honest and honest, and some are good at heart, some are good at farming, some are very good at choosing products, some are good at strategy, and some are easy to manage for multi product business.

No matter which dealer you belong to, you must spend more time in any industry.

Details of the contribution to marketing, in the details of the success or failure of the book has been thoroughly elaborated, here is no longer tired.

In the conclusion of the mainstream public opinion on "careful", "careful" is undoubtedly the first driving force to successfully excavate the details.

"Details" is not an obvious elephant. How to judge "details" needs "careful" to help each other.

In a manufacturer's dealer's order meeting, the same words and expressions of the manufacturer's head will be interpreted differently by different dealers. Some dealers think that the strength of the company will cause long-term business. Some dealers may see that this is a company that has left a lot of people to leave. Some dealers can judge the larger liabilities of enterprises.

Later, the results confirmed that those carefully observed dealers did not fall into the predicament of being trapped in funds. Because of the failure of diversification, the manufacturers had wasted their main business funds. The dealers who produced a lot of funds and orders found that the manufacturer's supervisor had gone abroad for two days, and the loss was too great for them to regret.

Afterward, those dealers who had not been cheated had a lingering fear: at that time, they noticed the smiling faces of the head of the enterprise, but their eyes showed their motives of miscarriage. They were so indecisive that they did not make deposits on the spot.

You can be careful enough to find details, otherwise, even if "details" are placed in front of you, you will still pass by.

How can we be "careful", benevolent and benevolent, wise men see wisdom?

The author thinks that when we are looking at the eye and the ears, we should also process and analyze the information that is absorbed quickly in the brain, filter out the things of representation, and dig deep into the hidden information behind the information.

At the same time, we should constantly strengthen the training of "careful observation", and we can take the research of competitors in the geographical and geographical proximity as the training course of "careful".

For example, what is the most popular product of the dealer recently, whether there is a new brand, how to decorate the storefront, what is the salesperson's shopping guide?

Attitude determines everything.

It is often used by many dealers to justification their laziness.

There are a lot of things that are not really what they can't do, but they haven't done their best at all.

A dealer with a brand phone has dual identities, which is both the general agent in the region and his own storefront.

At first, when he acted as a general agent, he shipped generally, but his facade sales were very hot.

Although the volume is not very large, but because of its own shop sales surprisingly good, every month can also complete the sales task of the manufacturer.

Later, he found that more and more dealers were taking the goods with him, and the volume of shipments was no longer the same. They could over fulfill the sales volume set by the manufacturers.

Since sitting at home can count money, do you still have to work hard to manage your own shop?

The dealer simply sold his shop.

Two months later, a dealer in the area actually finished 70% sales volume, and then went to the factory to negotiate with the responsible person. The result is that the manufacturer has announced the replacement of the general agent in the area.

Before the general agent because of lack of care, the result is a loss of the wife and the end of the fold.

With no care, no training depends on attitude.

Concentration can be called specificity, but not just specificity.

Dealers concentrate on the management and sale of a brand's product.

Whether you sell a single product or sell multiple brand products, there is no exception to concentrate on business.

You only sell a brand product, which does not mean that you concentrate on business.

In the city of N, there are two motorcycle dealers facing A and B. A dealers only sell a high-end brand motorbike, and B dealers sell motorcycles with 5 brands in high schools.

A dealer only asked three shopping guide staff for cost consideration. He came round after a visit every morning and no one was seen in the afternoon.

The B dealer's facade area is no larger than that of A, but each brand is equipped with two shopping guide personnel, and the 10 shopping guide personnel change the motorcycle of other brands in the guide shop every half a month, so that all the shopping guide personnel are familiar with the selling points of the five brand motorcycles.

If you want to buy a brand of more consumers, other brand guides will fill the position without causing customers to be left out.

While A dealers only sell a brand, but the three shopping guide staff often get stuck when customers are too many. As a result, those impatient customers will naturally go to other shops.

Although B dealers operate 5 brands, they manage well enough, not only in the number of shopping guides, but also in the professionalism of the shopping guide.

B dealers basically supervise themselves every day, even earlier than their employees, and work late.

In this way, employees' consciousness and initiative are also much higher.

The sales performance of A and B distributors was almost the same half a year ago, and now they are totally different.

B dealers are crowded with bustling crowds, while A dealers are snubbing at the front door.

It can be said that "concentrating" and not concentrating on it will miss the success.

Many dealers think that I am the boss, and I don't need to be intimate.

Some dealers are really cool, and they go their own way.

I have seen a distributor of electrical appliances in a county town, and their employees are meticulous in their shopping guide, and their professionalism is also very strong. The couple are very satisfied.

When the customer wanted to buy gold, suddenly a 250CC motorcycle crashed, and a strong man walked in. He was in front of the guide. He said, "is the air-conditioning installed yesterday?

You will be able to deduct your wages if these problems arise again. "

The customer was not very fond of hearing this, though not to them, but their psychology was also very bad.

The woman was very unhappy and said, "not today, take her husband's hand and leave."

In addition, dealers are not close enough, but also affect the mood of employees.

If the boss is kind to his employees, employees will naturally return to the market and create more sales performance for the boss.

The stone is open because of sincerity.

With sincerity, consumers will naturally open their hearts and treat each other with courtesy.

In today's highly homogenized products, sincerity is also an added value.

The same product, why consumers choose to buy from him instead of buying it here will have their reasons.

When the same dress is sold in the same commercial district, you mark the price two times that of others. Consumers will buy it only when the information is very asymmetric. The consumers who know the goods will not even bargain with you and go straight to another shop.

Sincerity is also shown in telling consumers the real information.

M is a ten year old shop in Y town. N is a new food store.

Soon after N came in, whatever publicity and sales promotion activities could not shake the position of M.

Later, the N shop had been out of business for quite a while. At this time, half of the food in the shop was almost out of date.

The dealer thinks that the food that will expire should be removed from the counter, but his wife will not consent to death.

Under the stalemate, the dealer himself took a compromise way to separate the foods that were to be expired and put them together, indicating that it was clear to the consumers that they were going to expire food, and at the same time, they should cooperate with the corresponding publicity.

After that, fresh food was quickly snapped up by consumers, and many consumers were willing to buy food that was going to expire at a low price.

As a result, the N shop has not lost a bit of money but also has a slight surplus. The most important thing is that it has won a good reputation.

In order to buy fresh food, people in town go to N shop to buy, because M shop is an old shop, but from time to time to buy expired food, let customers unhappy.

Because of the sincerity of consumers, and resolutely not to sell expired food, N shop quickly sat on the first place in the town's food store.

No dealer will doubt his judgment, but a dealer who has a big chest and a big mouth is not necessarily confident in his heart.

Caution is certainly their way of doing things in the market, but too cautious is bound to bind their hands and feet. They will lose confidence in their own confidence and lose some opportunities for self improvement.

The confidence that the author refers to focuses more on the self increment of dealers.

Many dealers do not have a very high cultural level, but this does not prevent them from being a salesperson, but dealers are somewhat afraid of their feet in the pition from the sales manager to the management superior.

L paint brand has a very effective distributor in K City, which accounts for 50% of the total sales in the city.

Dealers are also the kind of people who value wealth and knowledge. The wealth accumulated over the years has broken through 7 digits.

Although he has only a high school diploma, he still spends money in some professional training courses, involving foreign languages and management.

The owner of the L paint brand also attached great importance to the dealer. He also took the initiative to pay him to go to some domestic business schools for further study.

Later, he was promoted to be the manager of North China in China. At first, the dealer was very energetic and eager to make a grand plan on the new platform.

Because management is a different kind of knowledge and sales, he has encountered many difficult problems shortly after his inauguration. He could easily cut the Gordian knot and deal with it easily.

He attributed the cause to his poor management.