Release Shoes 500 Yuan A Pair Of Popular Europe And The United States The Highest Selling 6.6 Yuan

In recent days, many media in Beijing, Shanghai, Hongkong and other places are anxiously seeking a Henan person.

This person is Cui Hua, 53 years old, the owner of a small shoe factory in Han village, Huang Zhuang Town, Wenxian County. The media is looking for him because he produces "Sirius" and "surpass" brand release shoes, which are selling well in dozens of countries in Europe and America, and each pair sells for 75 US dollars (about 500 yuan). In China, the top price of other brands is 6.6 yuan.

    驚訝

    河南產“解放鞋” 賣出75美元高價

The media scrambled to find Cui Hua because of a report - China's "release shoes" swept Europe and the United States, each pair of selling price 75 U.S. dollars.

The report is about a sneaker called "Ospop". Ospop is founded by American Ben Waters. The shoes are designed and manufactured by the Sirius shoe factory in Wenxian County, Jiaozuo, Henan. Ospop is the abbreviation of "One Small Point of Pride" ("a little bit proudly"). This report reads: "Ospop's inspiration is from Chinese workers, or even it is designed according to the" relief shoes "worn by Chinese migrant workers. Ospop release shoes cost $75 per pair, and more than 7500 pairs have been sold.

"The report was well written, and the shoes we sold by Waters were produced by us." Cui Hua said.

In Cui Hua's view, the reporters' strange place is nothing more than two points: "one is the price, and the highest price in the Chinese mainland market is only 6.6 yuan. The other is improvement. How to change it? "

On the morning of August 21st, under the guidance of Cui Hua, the Commercial Daily reporters visited Jiaozuo City wolf Shoes Co., Ltd., and tried on the shoes they produced at $75.

"Generally speaking, this is the release shoes, but strictly speaking, this is not the release shoes. It does not have strong smell of rubber. It does not stink. It breathes and breathes. If you describe it in one sentence, you will wear it comfortably and lazily. Cui Hua said.

    相識

    “一千多公里，他找到了我”

In Cui Hua's opinion, knowing Waters is God's arrangement. "More than 1000 kilometers, he found me."

Before this, Cui Hua's business was bleak, "lingering on the brink of collapse", "I was in 1994, and in April 2005, because of the serious losses, the factory gave me about 1000000 debt."

At that time, the Sirius company produced old fashioned shoes, mostly for construction workers.

Before that, Waters had been developing his family's petrochemical business in Shanghai, and never had any intention of selling shoes.

But in September 2005, the two thousands of people were connected.

"This is what Waters told me later. One day, when he was walking on a road in Shanghai, there were several construction workers on the road. He was fascinated by the shoes he was wearing, a little faded and looked yellow, but showed elegance and leisure charm." Cui Hua said.

Finally, Waters asked the workers to take off their shoes, "enjoy it," and jot down the words "Jiaozuo Sirius". Then Waters found the telephone of Sirius company and pressed the key.

It was this phone that gave birth to a $75 improvement shoe.

    聯手

    接到老外電話，還以為碰見了“假鬼子”

Speaking of past events, Cui Hua often laughs. For example, when Waters calls for the first time, Cui Hua is "stunned". He can't understand how foreigners want to cooperate with him. He even thinks that this is a "fake devil."

Waters met Cui Hua with his face. "Your shoes are very good. They are not fashionable. You can't sell them without fashion. If you can make shoes very fashionable, I can sell them to the United States. We both have money to make money. I am not calling you OEM, or your brand. I am your agent."

Cui Hua had nothing to say, "then cooperate."

Over the next year or so, he racked his brains and revised more than 50 times in "NO" again and again, which finally satisfied Waters: a more humanized rubber base, a more fashionable color, which seemed to have a plain beauty.

In January 2007, Waters and Cui Hua signed a contract.

The contract gave Waters a great deal of power and exclusive distribution to 15 countries and regions in North America and Europe, giving priority to the new brands of Sirius company in the future.

But Waters also has a lot of pressure: first year must sell 25 thousand pairs, the next year must sell 125 thousand pairs, third years, that is, in 2009 must sell 230 thousand pairs. The contract can not be terminated automatically.

"Waters is a very good businessman. He opened the US and European markets by himself, and sold each pair of shoes to a high price of 75 dollars." Cui Hua said.

So how much of this 75 dollars can Cui Hua get from it?

"Actually, we didn't produce whole shoes, insoles, shoelaces and so on, which was produced by a factory in Fujian. It's very upscale, with a pair of insoles of 6 yuan and a pair of shoelaces of 3 yuan. The shoes I produced for him are RMB yuan, which can earn 6 yuan for each pair of 22.7 yuan. Cui Hua said.

However, the performance of the contract was not smooth, because the quality of his original product was still not satisfactory. In 2007, Waters sold only 5000 pairs.

After further improvement, they re signed the contract in January 2008.

"This year is different. At present, he has sold 7500 pairs." Cui Hua said that according to his understanding of the market situation, in 3 years, Waters's annual sales of 500 thousand pairs is not a problem.

    火了

    沃爾瑪也拋來了橄欖枝

Now, Cui Hua's shoe factory has become an internationally famous enterprise, and foreign enterprises have continuously placed orders for him, mainly outsourcing and OEM. For example, "just sent 4 single goods to Israel, 29 thousand pairs each, and sent 60 pairs of samples to Italy."

The export also made Cui Hua taste the sweetness. "Now the company can produce 2 million 100 thousand pairs of disposable shoes, including 1 million 500 thousand pairs of domestic sales, but the profit of these 1 million 500 thousand pairs is worse than that of the 600 thousand pairs of export sales."

"Some time ago, WAL-MART made 1 million pairs of bills for us, but we did not receive them. There are also some British lists. Otherwise, we can produce 6 million pairs of shoes this year. " Cui Hua said that the list was not special because there were some special circumstances this year: Sirius company was remote, and it had frequent power failures since 2008, and almost stopped for two months in April and May. For this reason, Cui Hua had to buy the generator set.

In addition, "our factories and machines are not enough. We only need to invest another 10 million yuan to expand the plant. I can increase the profits of the company to one hundred million yuan a year." but the financial institutions without the right to lend money can not help him.

However, Cui Hua said he was not worried, "I promise, in 3 years, our company will surprise many people."

In Cui Hua's plate, Finland, Germany, Italy, Turkey, the United Kingdom, Sri Lanka, Mexico and other places that have already opened the market, the annual sales amount to millions of pairs; and Israel will break through 1 million pairs in 2008; India, if processed, can reach 1 million 500 thousand pairs...

"Now, my vision is wide and my dream is great." Cui Hua, 53, said, "this is a new world."