Wipe Others' Shoes And Go Their Own Way.

In July 2001, I paid off the labor contract with the unit.

In the unit, I have been engaged in refrigeration and maintenance, is generally recognized as a technical expert, after the termination of the labor contract was left in the unit, a monthly fixed income of 700 yuan, which in many paid labor contract personnel seems to be a good thing.

But I always feel that, after all, it is temporary employment, and how long it can be done is unknown. People who are employed are always passive, so it is better to come out early and take the initiative, so long as we update the concept of employment, the road is just around the corner.

So I didn't work long before I quit the job and started running the market to find a startup project.

A chance to hear that degradable degradable fast food box has broad market prospects.

I immediately set out to go to Beijing to see it. It turned out that the project had invested too much and was too risky to afford it.

I am not resigned to going back to Beijing, so I find that a lot of shoe shops are quite special and business is very good.

I think there is no such shop in Daqing. This investment is not big, and there is nothing to lose. It is very feasible.

After some investigation, I learned that there is a large shoe shop in Shenyang, which has been linked up in some cities, and I quickly arrived in Shenyang.

Here I did not hesitate to learn shoeshine skills, learning for more than 40 days, spent more than 3000 yuan tuition.

To tell you the truth, from a Daqing employee to a shoemaker, my mood is very complicated.

In the field, layoffs, shoeshine and small shops are commonplace, but in the minds of Daqing people, this bend is hard to turn around.

I remember when I started my apprenticeship, the guests sat on the stool high, and I bent over to brush shoes for him. I could not keep my hands open. My heart was whispering: a big man, after a while, would wipe his shoes for a lifetime?

For a lifetime as a shoemaker?

In my heart, I can't get rid of that humble feeling.

The master saw my mind, enlightened me, and said there was no distinction between what he was doing and what he did. As long as he used his hands to earn money, he had nothing to lose face and nothing to lose.

At the time, there was a southern boy who had studied shoeshine and had not found a job after he graduated from university. He also told me, "what month is it?"

From them, I came to understand the truth: there is a way to go, there is industry, but do not care what occupation.

In doing so, Shi Chuanxiang took out feces and became a model of national learning.

I polish shoes, I will be able to erase the value of life, shining bright life, wipe out the brilliant career.

Coming back from Shenyang, I actively associated with renting a house, and initially wanted to be in the oilfield business center. But the rent was too expensive, and it was 45 thousand yuan a year. Later, it was selected in the northern market, 28 thousand yuan a year, and it ran for more than 1 months.

After a lot of hard work, my Yongfeng shoeshine shop opened in November 2001.

I felt so excited and honored that day. Finally, I owned my own shop. This is the starting point of my business.

Before I started, I thought very much about it, but I really felt awkward in doing it, especially when faced with acquaintances and friends and family.

This mentality has been dogged me for a while.

Until one day, a more than 30 year old cadre at the Research Institute of the administration gave me a speech, which completely dispelled my worries.

He said, "I am a rural child. My family is so difficult that I can not afford to go to school.

Four years of university are my own work to read.

I did a lot of work, and I cleaned my shoes for a while.

Shoeshine, the shoeshine schoolmate who wore shoes with me wore a mask, and I felt afraid of it.

But I don't do that.

I feel that earning money from my own hands to school means I am mentally and capable.

You see, there are difficulties in enterprises. They do not depend on themselves. They find their way by themselves. It is good to take the responsibility of family and society by honest labor.

From then on, no matter what people look at me, I can face up to it. Someone asked me how long I have been in Daqing. I will never tell you that I am a native Daqing people, Daqing workers!

It's harder to start a career.

Although their path has been found, it really is a bumpy journey.

On the first day of business, a total of two guests came in, earning three yuan, earning five yuan in second days, and earning one yuan in third days.

After a detailed calculation, you have to pay 100 yuan a day.

In the past two colleagues who worked with me in a team did not believe that I could understand.

One said, if you go on like this, you have to shut down in two months. The other says, you can't get into the river in half a year.

Who will listen to this and not catch fire?

But I think: a good deal also has a difficult beginning. If you go out and do it, you will succeed and you will be confident, at least half done.

Shoeshine is a small profit industry. We must win by quantity and reputation is the most important.

I do not have the money to advertise, I rely on the service object to publicize for me, rely on everyone's approval to expand the influence, rely on repeat customers to attract business.

I think, although a small amount of money, but the content of services can not be less; the profit of one yuan is very low, but the quality of service can not be low; if business is booming, we must raise the cohesion of one yuan.

Honesty should be done and honesty must be kept in business. I will bear this in mind.

I want to win customers and rely on credibility.

From the beginning of the business, I take every customer seriously and deal with every pair of shoes with my heart.

Shoeshine is not as simple as most people imagine, actually it is also very knowledgeable. Every pair of shoes must first go to ash, then oil, then oil, and finally polish. A complete process takes at least 15-20 minutes, and it takes more than half an hour to finish. Different cortex needs to be processed in different ways.

Generally speaking, only one dollar can wipe the shoes up and polish them, but every time I find that there are scratches and wrinkles on the shoes, I will take the initiative to deal with them.

A young man in a factory is watching my reputation, and I have six people in the second time.

In the most difficult two months of my shop, the young man led them five or six times.

As time goes on, there are more and more situations like this.

I couldn't help myself, and I hired another 6 helpers.

In order to ensure the quality of service, I teach them what I do and ask them to do.

Despite our efforts, there are other customers who are very picky.

Once, a lady brought a pair of sneakers to let us wipe up the 5 yuan shoeshine fee, but when she took the shoes, she said, "how can you get the shoes before rubbing them?"

I knew she was trying to find fault, but I didn't want to lose my money and let her pay 2 yuan.

Our service has won the general recognition of customers. Many workers in Longnan, such as water supply, fire brigade and underground units, are coming to the ranks. The farthest ones are those who take advantage of the wind and eight hundred.

Now I am basically a repeat customer.

Shoeshine is a business that most people do not want to do, mainly because it is too tired and dirty.

I have experienced this year and a half.

First say tired, from early to late, more than ten hours, the cat kept rubbing the waist, one day down the waist can not straighten up.

On the thirty day of 2001, on the thirty day, at 6 a.m., the guests lined up to wait for their shoes to shine, and they couldn't wait for their shoes. At noon, they met a mouthful of milk powder. In the afternoon, they came back from work, and the two of us rubbed together until 6:30 in the evening. Some people were waiting, but the family goods had not been bought yet.

When I got home, I couldn't get a whole body. I didn't even have any dumplings, nor did the Spring Festival party.

Last April, just as the business in the store improved significantly, my mother was admitted to the hospital for cerebral hemorrhage.

At this juncture, I have to take care of the business in the shop and care for my mother.

If business stops, the newly opened situation and established credibility will be destroyed.

I worked in the store until 9 at night, and at night I had to nurse my mother in the hospital. For more than 40 days, I really didn't know how it came through. At that time, I found that my hair was white.

Again, dirty, no helper, I have to handle 10 pairs of shoes every day, my hands are dyed black shoe polish, penetrate into the skin, wash out the true colors, go out to work, always have to wear gloves; summer shoeshine the most suffering, squatting in a sultry cottage is a day, sweat pouring down.

I don't have any culture, but I think if you can't eat bitterness, you may suffer all your life. If you are not afraid of suffering, you will soon have a hard time.

It is absolutely impossible to think of the beauty of heaven's pie all day.

Most business people feel this way. They want to be bigger when they do business. I also have this idea.

I also received such encouragement from those who came into contact with me.

A retired veteran leader of the authority often came to my shoes and chatting with me when he was okay. He said, "when we suffer hardships, no one can imagine that Daqing will have today's prosperity.

Children, you will do that.

In the course of shoe polishing, I also came into contact with a lot of private bosses who did a lot of business, and I learned a lot from them.

One of the tens of millions of owners who drove the Mercedes to clean their shoes here, I was surprised, and asked him, "do you still have my shoes here?"

But he said, "let's not see that my business is so big that I earn money and sweat, and I do it a little bit."

Besides, "besides cleaning your shoes, you should also do some extension projects, and you will get bigger and bigger as snowballs in the future."

It is true that my business is so small and thin that it is hard to make big progress by pointing to shoeshine, and really needs to think of something else.

One day, a lady came to shine her shoes, and by the way, could she keep her skin clothes?

Her words reminded me that, after market research, my shop has added items such as leather care, leather repair and maintenance, shoe repair and other supporting items such as socks, insoles and so on.

It not only facilitates customers, but also increases revenue.

Now, my shop has withdrawn investment and has a slight surplus.

It can be said that shoeshine has made me benefit, my life has been safeguards, my spirit has been enriched, and I have experienced the happiness of starting a business with my own hands.

Shoeshine business is small, but the market is very large.

There are about 1000000 people in the urban area of Daqing. If there are 2 pairs of shoes per person, if I can wipe 1/5, how big a market it will be!

I have a dream, that is, to put one of my shoemaker shops in the densely populated area of the city, so that more people can enjoy our excellent service.

At the same time, they also helped pull out a bunch of laid off and unemployed brothers and sisters.

Now, I have opened a branch in Dongfeng new village.

Next, I also want to interlock with some big bath centers in the city.

As long as laid-off workers are willing to work, I will do my best to help them and join hands with them to create their own world.

I believe that with the support of the municipal Party committee, the municipal government, the administrative bureau and the various sessions of the society, as long as we face ourselves and overcome ourselves and challenge life bravely, the road at our feet will go wider and wider, and we will surely create a sparkling life.