How Agents Choose New Products

Although the competition of household appliances is so tragic, it can still appear on the land of the household electrical appliance market. Many unnamed brand products and well-known brand extension products are swinging in the market, looking for products agents. In the face of such a "dazzling" product, how will agents choose products?

First, fully understand the real level of manufacturers.

Fully understand the product's corporate culture, business ideas, consortium capabilities, development planning and products with their own professional production lines, or do you play guerrilla everywhere? For manufacturers with their own professional production lines, agents should inspect the manufacturer's reputation, business strength, research investment, product technology and future development plans. Will the products meet the needs of the market or lead the market in the preface of the market? For all the OEM manufacturers everywhere, they are generally very powerful chaebol groups and have strong brand awareness. At this point, agents need to know clearly whether they want to make more money in the market competition, or do they want to make progress in this direction? Agents should also fully understand the marketing ideas of their products, whether they are suitable for the development direction of their enterprises, so as to avoid picking up a chicken ribs.

Two, fully grasp their own business strength.

People often say: know yourself, know each other, and fight for ever. But how many people can fully understand their own situation? Many people's fatal mistakes are often caused by a lack of deep understanding of themselves. Therefore, when choosing new products, agents should also consider whether their comprehensive strength can take up the booth. Do not harm others and delay yourself. That's ridiculous.

Three, fully understand the positioning of products.

The market already has such a large number of homogenized products. How can they get out of the cracks in the market competition? Agents should fully understand the characteristics of the product, whether they have a distinctive concept, whether they have unique product publicity points, whether they have strong market impact, whether they have sustained potential for development, whether to give full service support, etc. Don't get stuck in the market because of low prices, high profits or products from the famous doors. If you are caught up, the last one is the boss who makes money or the hard porter.

Four, understand whether product pricing is in line with market support.

Although many famous brand manufacturers have no affiliate products, however, in order not to affect the brand's status in the minds of consumers, the price of general products will be higher than that of other brands. If prices are too high, it will be difficult to stir up downstream. Distributor The desire to operate is difficult to popularize in the market. So when choosing this product, agents must make sure whether the promotion support is in line with the rules of the market competition. For example, advertising input, promotion support, staffing and so on are competitive. As for the brand name products, they are mostly bare price, and they are fully responsible for the delivery of agents themselves. This should also consider their profit margins after the investment in product promotion, terminal operation and after sale service.

Five, set your own position in the factory.

For those who own their own professional production lines, have strong management capabilities and are involved in the industry soon, it is difficult for researchers to really understand the consumption demand of enterprises. In addition to passively accepting the products, ideas, ways and other clear things that the manufacturers provide, they may wish to position themselves as masters and combine their own experience and knowledge of rolling and climbing in the market, so as to provide consumers with the "fashionable color" of consumer demand. For example, product style, color, function and other improvements, manufacturers jointly develop and promote products, forming a true partner marketing. For the "famous brand" manufacturers of OEM, agents must combine their manufacturers' corporate culture to communicate with other agents of the brand to measure whether they act as "revolutionaries" only. 　　

No matter how it is, agents must decide on how to choose new products. The three factors, such as manufacturers, themselves and the market, must be determined. They should not sacrifice their lives because of sugar coated bullets, nor do they want to be able to satisfy their own short-term profits.