AOKANG Shoe Industry: Rushing Ahead Of Liu Xiang

"Every step is full of challenges. We believe that the strength of our dreams will be better tomorrow."

Not only that, "our Liu Xiang cheer team members also created a song of" Xiang "for him, and we wrote a letter to Liu Xiang, wishing him a speedy recovery and returning to the arena.

In this rush of accidents, AOKANG rushed ahead of Liu Xiang. When Liu Xiang returned from the competition, AOKANG launched the most marketing tactics.

In November 22, 2007, AOKANG signed a contract with Liu Xiang. It is reported that AOKANG has pressed all the chips of Olympic marketing on Liu Xiang. "At that time, we only identified Liu Xiang, because Liu Xiang's spirit of fighting in the match field was more consistent with the AOKANG brand connotation, so we chose Liu Xiang."

In fact, the signing of Liu Xiang is AOKANG's great history. For this reason, AOKANG has set up a preparatory plan for all kinds of situations. It is reported that AOKANG has bought the important advertising period of CCTV and local satellite TV from August 21st to August 27th. The way of marketing with Liu Xiang is: if Liu Xiang wins, he will use the advertisement word "2008, look at China's footsteps"; if it fails to do so, the slogan will become "footsteps have not stopped, there is still a dream in your heart, you are the champion forever".

Although Wang Zhentao scored a full score for AOKANG's crisis public relations, the premise is adequate preparation. "Everything has variables, sports marketing is the same, but the key is to have a mature mentality, a comprehensive implementation plan and a plan, so all problems will not be a problem."