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    Chinese Shoe Enterprises: Let Go Of The Burden Forever.

    2008/8/28 10:36:00 10

    Shoe Enterprise Olympic Marketing

    Watching the Olympic Games is like witnessing a high level of business war after another. The strength of the two sides of the competition is almost the same, compared to skills and mentality.

    High level athletes often have strong psychological endurance and will not be easily scored by the score. If they lose their momentum, the confrontation will be irreversible.

    In fact, everyone has their own strengths and weaknesses. In the face of fast paced confrontation, if the Olympic athletes gaze at their weaknesses and are eager to make corrections, they will often backfire, make mistakes and go farther and farther away from the Olympic gold medal in their own weaknesses.

    "Mistakes and changes" are the theories that Chinese traditional education has been adhering to. Now, in a higher level of competition and business war, I admire those who are confident of going forward.

    Success is the beauty of regret. The first problem in competition is to recognize one's advantages and weaknesses, and give full play to its advantages instead of rushing to correct them.

    In the early 1990s, NOKIA, which had just entered the electronics field, could not compete with the Motorola pioneers at that time, no matter from the scale of enterprises or the strength of research and development. However, NOKIA was not eager to fill in the short board of its R & D, but cut down other businesses of the enterprise, focused on serving the customers of personal mobile terminals, and surpassed Motorola in one go, becoming the largest mobile phone producer in the world.

    In the face of the future of China's footwear industry, I often wonder whether the Chinese shoe industry is also caught in the "modification error" circle.

    In the face of international economic shrinkage, industrial upgrading, and domestic macro-control, we feel the crisis. We should also see that China has nearly 2 billion pairs of consumer footwear in recent years, which has surpassed the United States and ranks first in the world.

    In the short term, no country can take the place of China as the center of the world footwear industry.

    At the same time, with the continuous improvement of people's living standard and consumption ability, the market demand structure of domestic footwear industry has been adjusted.

    The huge footwear market in China provides a good platform for China's footwear industry to continue to develop.

    China's footwear industry needs to be pformed, but China's footwear market is still full of charm and potential. Over the past more than 20 years, China's footwear industry has accumulated resources and advantages as the world shoe center, and has become a fertile ground for more and more global international cooperation.

    In the competition, speed decides the outcome and opportunities are fleeting. The Chinese shoe industry has no time to rest. The Chinese shoe industry needs the sword of the cavalry.

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    Olympic Games Closing, Olympic Brand Marketing

    After the Olympic Games, the spirit and culture of sports will not end. The Olympics is not a sprint, but a long-distance race. The marketing activities of an enterprise should go through a longer time span.

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