Notebook To Cut Price Promotions And Activate Low End

From 6999 to 5999, and then to 4999, 3999, or even 2999, summer heating is coming.

A recent survey by reporters found that sales of low price notebooks were unusually hot. In the consumer market, the low price machines under 7000 yuan are nearly 50% of the channel's shipments.

For low-cost laptops, consumers are very popular, and channels are full of complaints.

There are up to 150 notebooks under 8000 yuan.

Since April, the domestic notebook market has been a whirlwind of price reduction.

Following Lenovo, DELL and Acer's launch of the 4999 notebook, Shenzhou killed the laptop price to 2999 yuan in one fell swoop, even the ThinkPad notebook, which has always been high above, has been lowered to below 6000 yuan.

For a time, a number of manufacturers compete for 4999 or even less than 4999 of the market.

Reporters recently in a professional IT website quotations column search for less than 8000 yuan notebook, get more than 150.

Among the 150 low-cost notebooks, there are not only familiar domestic brands but also the international factories.

There are as many as 150 notebooks under 8000 yuan - the number is increasing every day.

When many brands of brands are killing 4999 yuan at a low price, the two or three line brands will only fight at lower prices.

It is not hard to predict that this year's summer market, low price notebook will be overwhelming, and later there are many, the price will be lower and lower.

The Shenzhou notebook, known as the price butcher, needless to say that the price of its notebook has been hit from 7999 to 2999 on its advertising leaflet, and almost every price has two different configurations of AMD and INTEL to choose from.

In the Qixi notebook store of Guangzhou South Science and Technology Square, a sales director has no doubt that they mainly do the middle and low end market: "the new products we have launched are estimated to be mainly from 4000 yuan to 8000 yuan, and maybe 3000 more machines."

According to the reporter's observation, there are two kinds of low price notebooks in the market: one is the whole series of products, the other is the exploratory nature, and the other one or two products are priced near the low end.

Some manufacturers seem to have tasted cheap machines and are trying to launch more and more low-cost laptops, which seems to indicate that cheap laptops sell well.

Sales of cheap machines are hot.

Are cheap laptops sold well?

With this problem, the reporter came to the computer city distributing center in Guangzhou -- Shi Po Xi.

In the decoration of a new southern science and Technology Plaza, there are 5999, 4999 or even 2999 yuan notebooks.

In the seven happy notebook store, salesmen try to recommend a 4699 yuan notebook to reporters. When reporters ask about the sales situation of the notebook, salesmen say, "this is almost the best seller, after all, the price is reasonable."

In the Shenzhou notebook store, the atmosphere is more intense. Consumers are constantly asking about the 2999 and 3999 notebooks. When the reporter expressed to the salesperson that he wanted to see the 2999 notebook, the salesperson said that there were several consumers waiting for trial.

In Lenovo ThinkPad experience shop, surrounded by people who came to consult, sales staff told reporters that several low-cost laptops sold quite well.

At the Shenzhou notebook store in the first phase of the Pacific Computer City, the salesmen said that 2999 books arrived at the beginning of June, and now their shops have sold dozens of them. As for the specific figures, the salesmen joked that the trade secrets were not convenient to disclose. "There are always the first people to eat crabs. There are quite a lot of people asking, although there are still many people who are very hesitant, but they do not buy very little. Besides a lot of students, some newly graduated workers have a special liking for this 2999 machine."