Plasma Sales Are Less Than LCD 10%, 50 Inches Or More.

The plasma camps represented by LG, Panasonic and Hitachi can no longer sit still.

In early June, data released by the Ministry of information industry showed that in the first four months of this year, the output of LCD TV in China was 1 million 871 thousand, an increase of 181.4% over the previous year, while the output of plasma TV was only 172 thousand, down 16.1% from the same period last year.

In June 29th, the plasma cAMP, jointly with the China electronic video industry association and the Sano market research company, jointly published the white paper on the 2006 Chinese departure TV market (hereinafter referred to as the white paper).

After analyzing the challenges and opportunities faced by plasma TV, the long-standing report pointed out that plasma camps should adjust their product structure to develop HD and 50 inch TV.

From Matsushita and SHARP's "war of words" in August last year, Panasonic and Hitachi became high-definition partners of CCTV. Despite the continuous movement of the plasma cAMP market, it is still difficult to reverse the decline in the Chinese market.

According to the report of Sano, in the 1-5 month of this year, Panasonic, Hitachi and LG accounted for more than 50% of China's plasma TV market, while the five brands of domestic brands, Xiamen, SKYWORTH, Konka, TCL and Haier, accounted for 12% of the total.

Obviously, the loss of the support of domestic brands, plasma continues to decline in the Chinese market.

"In the Chinese market, it is difficult to occupy the market solely by Panasonic and LG, and we must rely on domestic manufacturers such as TCL and SKYWORTH."

SKYWORTH related people told reporters this: first of all, plasma TV technology has its own hard nut to crack, that is, the product with 50 inches or more is hard to achieve the domestic high-definition standard.

Second, the joint operation of price control and technology upgrading in plasma TV has done harm to terminal operators.

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There are also defects in the technical indicators such as response speed and visual angle. However, these defects are not so intuitive, while plasma TV has problems in key technical indicators.

In March this year, the Ministry of Agriculture issued the HD standard baseline for the 720 line scanning line, the physical resolution is at least 1280 x 720, which means that in the European and American markets, the definition of "1024 (768) resolution" is defined as "HD (HD)" plasma will be blocked outside the HDTV standard in China.

Apart from technical problems, the plasma panel manufacturers only have LG, Samsung and Panasonic, Hitachi and pioneer 5 in the world. In the past, in order to ensure enough profits, they adopted a joint price control approach, so that the cost of China's color TV enterprises to import panels is very high.

In the field of LCD panels, Taiwan's "four tigers" compete fiercely with LG and Samsung in South Korea.

Although the plasma camp has been adjusted later, the LCD panel manufacturers have come to the front.

In addition, the technological upgrading of plasma camps has also caused damage to domestic color TV manufacturers.

Zhang Xuebin, President of SKYWORTH group, told reporters that after the contrast of the plasma panel increased from 1000 to 1 to 5000: 1, many domestic enterprises were forced to dump their previous stock at around 8000 yuan, while the new screen price of the upgraded version was over 1100 dollars.

"Now the plasma screen is changing from standard to HD, and Chinese enterprises are worried about losing the price difference again, so this year almost no domestic brand will push new plasma products."

Zhang Xuebin said.

　　50英寸以上的戰(zhàn)爭(zhēng)

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In the camp, "everyone gathered firewood and flames high", the plasma cAMP began to brew their own counterattack.

The first counterattack prescription for the plasma cAMP by Sano and other investigative agencies is to adjust the product mix to HD and 50 inches.

Sano, deputy chief executive of Sano, told reporters that the resolution of 40 inch and above LCD products is 1366 x 768 or above, which is in line with the HDTV standard in China.

Under such circumstances, the plasma camps in the Chinese market to push the 720 line high-definition products is the trend of the times.

It is understood that the recent Fujian Hitachi, Shanghai Panasonic product line adjustment has basically completed.

In addition, Ye Ping also believes that plasma should also adjust the product layout of 40 inches and above, and use the 42 inch VGA specification as a relatively low-end product, extending the market to the three or four tier city market with the price advantage, while speeding up the 50 inch product launch and marketing.

Of course, the current 50 inch price also needs a larger correction.

It is understood that with Panasonic, LG, Hitachi, Samsung, pioneer in the first half of this year has made plans to invest in the new plasma panel factory, it is estimated that by 2008, the price of the 42 inch HD plasma panel will drop to 450 dollars, and the plasma price of 50 inches or more will also be reduced to less than 700 dollars, which may get the advantage of panel price.

However, some experts pointed out that the 42 inch LCD TV panels may be falling faster, so the future plasma TV market should be mainly in 50 inches or more. At present, the price of 50 inch plasma in China is still around 36000 yuan, and if it falls to less than 10000 yuan in the future, it will be competitive.

In addition, the plasma cAMP is also optimistic about the commercial market.

LG China market department said that the commercial market is not so high on the resolution of plasma TV. The demand characteristics are the pursuit of good quality and low price. This year, the sales volume of commercial plasma market will reach 80 thousand -10 million units. In the future, the market will also bring business opportunities due to the 2008 Olympic Games and Shanghai World Expo.