Children's Shoes Come To China

After several abortions and hard negotiations, Italy's top children's shoe brand Bubblegummers, which belongs to the Bata group, has finally officially entered the mainland of China. At this point, the international brand reserve in children's shoes is no longer overhead.

Speaking of the difficulties in negotiating with Bubblegummers, Beijing Liye Yongsheng general manager said with emotion, "the brand counterfeiting phenomenon in China's children's shoes market is too serious at present. 9 of the 10 brands claim that they are Italy, the United States and other developed countries in Europe and the United States. They boast that they have a few hundred years of history. When they mix up a few English letters, they become a big international brand. The domestic tough behavior has given the Bubblegummer a real bad sign like the real international brand. It is considered that the market management of the mainland children's shoes is chaotic and the market is not mature enough. In order to Bubblegummers's international image and international quality, it is better to abandon the huge mainland market and not take such a big risk."

From the words of Yongsheng general manager of Liye, we can see that the phenomenon of foreign brands has caused a certain negative impact on China's international integrity. At the time of CCTV's exposure to the European code, the brand fraud officially came to the surface. As most foreign countries and regions demand very low registration companies and trade marks, many local companies that have simply registered abroad have naturally become "overseas headquarters".

Advertisements began to hype.

The brochure has a history of 100 years, making up a story about the development of a brand. The story is rich and material. The photos posted by foreigners are famous for their famous designers or brand initials. This makes the evidence of the world very clear and impressive. Because some of the franchisees or consumers generally have vain psychology and worshipping psychology, coupled with limited recognition ability and poor sense of law, to some extent, they indulge the propaganda behavior of using fake foreign brands, and thus can not stand such an offensive and enter the trap.

Although it has been exposed to a certain degree of exposure, many enterprises in the society, especially children's shoes and children's shoes, are still keen on foreign brands, making foreign courses, and then using these fake foreign brands in the promotion of enterprises to induce or even mislead consumers, which has caused the integrity crisis of domestic children's shoes industry.

This leads to the Bubblegummers's truly powerful international children's shoes, which is a big worry for the mainland market.

In addition, the chief executive of Beijing Liye Yongsheng also said, "the reason why we are anxious to get the Bubblegummers authorization is that Chinese consumers have wasted a lot of time and money on low-quality children's shoes, so they can't get the high quality of the real European version of children's shoes, resulting in a decline in the overall aesthetic ability, which is not conducive to stimulating the progress of the domestic children's footwear industry."

The possibility of competition, and from the current situation, compared with the Bubblegummers super mature international brand, the gap is still huge. Bubblegummers belongs to the Bata group. For 35 years, it only specializes in children's shoes of 0-12 years old. Italy's strict working methods, unique aesthetic ability and lively design style make Bubblegummers's children's shoes reflect the three major design concepts of "health", "comfort" and "full of children's interest" in every detail. In particular, the three European and American cartoon characters have been introduced as the endorsement of timamypet. The exaggeration of their shapes and humour greatly enhance public awareness and acceptance. The design level and quality of children's shoes are undoubtedly the great dividing line between international brands and domestic brands. The child's shoe manufacturers' falsification on the brand can be used to improve the design and manufacture of children's shoes.

It has created more than 8000 stores in more than 60 major cities in five continents and sold fifty million pairs of children's shoes every year, with a turnover of up to more than 300000000 dollars. It is the world's most famous brand of children's shoes.

The internationalization of Bubblegummers is the accumulation of brand and franchise in the past 35 years, and it can not be exchanged by one or two days of boasting. So the mainland children's shoes brand should invest funds and R & D strength in the design and manufacture of children's shoes, so as to put an end to low-end fraud and make the market a quiet place.