Out Of The Courtyard, The Size Of Nanzhang Qiang Town Shoes Should Be Washed Out Of The Marshes.

In September 4th, the government of south Zhang Qiang town in Wenxian County signed a $30 million shoe manufacturing project with Jim, the "shoe king".

This is the third big investor in the town's investment promotion, and the South Cheung Qiang shoe industry, which has experienced hardships, finally has a bright future.

More than 10 years ago, Nanzhang Qiang town sandals were famous in Central Plains, low sales, large profits, rapid development of courtyard economy, products exported to more than 10 provinces, municipalities and autonomous regions such as Zhengzhou, Shanxi, Shaanxi, Inner Mongolia and so on. The whole town soon developed 6 specialized shoe-making villages, and 15 thousand farmers became rich by shoemaking.

From 1999 to 2003, the South Cheung Qiang footwear industry rapidly declined, and products were piled up. The market shrank by 80%.

Zheng Kaile, Secretary of the town Party committee, found that there are five reasons for the failure of Nanzhang Qiang town shoe industry: first, the courtyard economy is not restricted; the two is the sole and low grade products of sandals; no brand and no market; three, the specialized households are pressing each other down, and the small profits are not profitable; four, the sales channel is not smooth, the sales information is not good; the five is no capital input, and the loan is very difficult.

To find out the reasons, Nanzhang Qiang town strengthens the guidance and guidance to the footwear industry, breaks the courtyard economy mode, encourages specialized households to form joint household workshops, and builds shoe-making enterprises; specially sets up the town information group to provide the footwear industry market information for specialized households; formulates preferential policies to encourage the development of new products; increases investment and develops investment.

In 2006, a group of mid-range sandals and slippers became a hot commodity in Nanzhang Qiang. They sold only 30 million pairs in one season. The pair of "snow boots" sold to 12 yuan, and the wholesale shoes were sold for 26 yuan. The merchants were queued up for 10 days to mention the goods.

At present, there are more than 200 joint production workshops, 3 shoemaking enterprises and more than 800 specialized households in Nanzhang Qiang town.