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    Wenzhou: There Are Hundreds Of Enterprises Waiting For Listing Before The "Capital Storm".

    2007/9/18 0:00:00 66

    On the morning of September 13th, in the auditorium of AOKANG group headquarters, Wang Zhentao and bender held their hands tightly under the glowing lamp.



    Wang Zhentao is the chairman of AOKANG group, the largest private shoe making enterprise in China.

    The two sides formally formed a global strategic alliance, and Kearney will make a comprehensive plan for the 2008~2012 year development strategy of AOKANG group, aiming directly at the listing plan within two years.



    "Listing is inevitable. At present, there are 20 investment banks and securities companies such as Goldman Sachs and Macquarie." we have initially identified 5 candidates, and now we will choose 2 of them to further discuss, "said AOKANG.

    Wang Zhentao told the first financial daily that with the listing of other shoe brands in Wenzhou, the market structure of the footwear industry has also faced fundamental changes.



    In fact, it is not just AOKANG, nor is it just the shoe industry in Wenzhou. At present, more than 100 enterprises in Wenzhou are waiting for listing. Dozens of enterprises have introduced strategic investors, joint ventures, mergers and acquisitions, acquisitions, etc.

    It has become the everyday language of Wenzhou bosses.



    Wang Zhentao told reporters that Wenzhou entrepreneurs have begun to consider the power of capital, which means that "Wenzhou manufacturing" has begun to enter the era of "two ways of industrial operation and capital operation".

    Professor Fan Xiaoping, director of the EMBA center of Zhejiang University, who has studied quite well in Wenzhou, also told our reporter that Wenzhou is facing the pition from the traditional economic era to the new economy (Market Forum), and Wenzhou capital is achieving a new leap.



    Example power



    Wenzhou is famous for its light industry, "China Shoes Capital", "China's capital of electrical appliances", "China's metal shell lighter production base" and "China razor production base".

    A large number of competitive industries with high market share and popularity at home and abroad have created the brilliance of "made in Wenzhou" once.



    But at the same time, in recent years, the serious shortage of land, water and electricity has begun to make Wenzhou's densely packed enterprises complain incessantly. The shortage of rigid resources has already constituted the bottleneck for the development of Wenzhou. The competition from the doorway also makes Wenzhou's profit margins become smaller and smaller, and more and more manufacturing enterprises begin to move outside to find new outlets.



    Data from the Zhejiang Bureau of statistics show that in 2006, Wenzhou's gross domestic product (GDP) was 183 billion 438 million yuan, an increase of 13.3% over the same period last year.

    From the aggregate perspective, it ranks seventh in the Yangtze River Delta cities, and the growth rate has dropped to fifteenth place, ranking the second in Zhejiang province.

    From this point of view, there is a point of view that "Wenzhou manufacturing" begins to decline and Wenzhou mode faces crisis.



    Moreover, the preoccupation of the latecomers and competitors made Wenzhou businessmen worried.

    In the first half of May, the global stock offering of Belle International Holdings Ltd (1880.HK), which was also fought in the footwear industry, was frozen over HK $433 billion 700 million, breaking through the record set by the industrial and Commercial Bank of China (stock market) last year.

    The IPO, BELLE international raised a total of HK $8 billion 660 million, and its total market value exceeded HK $50 billion, which was called "the largest mainland retail listed company in the HKEx market value" by Hongkong media.



    "Shock!"

    Wang Zhentao, who has always been talkative, cherishing words like gold at this time. He only used two words to describe his feelings to the newspaper reporters.



    In the following September 12th, BELLE international stock price reached HK $9.8, and its market value was close to HK $78 billion. Wang Zhentao said, this can not but make him feel shocked again. "If these funds are used in the whole country, what should we do?"



    Wang Zhentao's worries are not unfounded. Previously, BELLE International said it would take about 24% to 25% of its financing to open new stores in the mainland. According to the existing plan, 1000 new stores will be opened each year, including more retail sports stores.



    Once again, Wang Zhentao felt "shocked" that BELLE was already in action. "A few days ago, we led the team to visit BELLE, and suddenly discovered that BELLE had begun to intervene in the production of men's shoes. Before going public, the enterprise was only doing women's shoes, and its competitors increased one more, and it was heavyweight."

    Wang Zhentao said very seriously, "the recent pressure is really not small, and even can not sleep."



    Swarms listing



    "Competition is inevitable and has entered the white hot state."

    Wang Zhentao said that the shoe industry was a sunset industry in the past few years, but it did not expect China to develop so fast. In the next two or three years, the footwear industry will have a watershed. "With the listing of BELLE, Daphne, Anta and other footwear brands, the domestic footwear market is rapidly changing from a high industrial economy to a geometric capital growth economy, and the further concentration of market share can also be expected."



    "Now is not" big fish eating small fish "," fast fish eat slow fish ", but" lions eat tiger ".

    Wang Zhentao thinks, so it is time for AOKANG to go public. "In this era of pursuit of speed, we must consider the power of capital. Only in this way can we effectively integrate all kinds of resources and make enterprises bigger and stronger."



    Not only AOKANG, but also "Wenzhou made" has begun to act. In August 16th, Wenzhou's IPO, the first private shoe enterprise in Wenzhou, was listed on the mainland. The opening price was 45 yuan, an increase of more than two times that of the issue price of 12.6 yuan, and its chairman Wu Zhize's figure also increased from the initial 370 million yuan to 1 billion 300 million yuan.



    This is actually the fifth listed company in Wenzhou, but on the day of the announcement, AOKANG, red dragonfly, Muse bonwell, Semir, red and yellow blue, Tian Zheng, Kai Quan, and other more than 30 private enterprises were also listed on the Shenzhen Stock Exchange to see the soaring stocks. The Wenzhou businessmen repeatedly sighed that some people even claimed that they had to take out the calculator to figure out how many pairs of shoes or clothes they could sell to earn that amount of money.



    Wu Zhize said that the listing can not only further improve the internal governance structure, but also speed up the construction of direct chain network, but he also laughs that "it is not the listing that has wings, and the birds have been flying."



    Other businessmen in Wenzhou could not sit still -- Qian Jinbo, who also made shoes, plans to put the red dragonfly on the market. Zhou Chengjian, the chairman of the United States, who is the founder of virtual operation, was also listed in Hongkong. The largest CHINT electric appliance company in the mainland is planning to list in the A share market next year.



    Even if the listed companies are temporarily unknown, Wenzhou enterprises have begun to consciously join the capital war - the joint venture between Xia Meng group and Zegna group, the joint venture between Delhi group and French electrical giant Schneider, and Jinshi beer to join in intelu.



    Fan Xiaoping told our reporter that "capital war" has become a breakthrough in the pformation and take-off of "made in Wenzhou", and has also changed the impression that Wenzhou enterprises "prefer industrial investment to capital market" for a long time.



    Not listed for sale



    "Listing or introducing strategic investors can attract more talented people to join, control more resources, manage more standardized, and become a public enterprise. This will be the" third fires "that the" Wenzhou made "enterprise is ignited, and it is another process of Phoenix Nirvana.

    Fan Xiaoping is full of anticipation of the capital pformation of "made in Wenzhou".



    Fan Xiaoping believes that in the era of rapid growth of the brand, the urgent task of "Wenzhou manufacturing" is brand innovation and upgrading. To achieve these, it is an important way to make changes through the capital market. "However, this fire needs to be thoroughly burned. We should know that capital operation is actually dancing with" golden fetters ".



    In the face of the phenomenon of Wenzhou private enterprises waiting for listing in bulk, Wang Zhentao also has a sensible understanding: "being able to go public does not mean that it is a successful enterprise. Listing is only an internal requirement for managing internationalization and brand internationalization. If it can meet these requirements, it will be no harm if it is not listed."



    Fan Xiaoping also said that many enterprises were confused by money when they were listed, and even the strategic planning before listing was temporarily dealt with. "Such enterprises, listing and capital operation are all blind, and the market may die sooner.

    The speed of development of any enterprise should be compatible with its own ability.



    Perhaps based on this, businessmen in Wenzhou are making up for the knowledge of capital wars.

    Fan Xiaoping disclosed that at present, over 550 of the students enrolled in the EMBA center of Zhejiang University accounted for over 10% of Wenzhou businessmen.



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