Guangdong Shoes Exports Increased By 20% In The First Half Of The Year

Since the European Union formally began levying 16.5% anti-dumping duties on leather shoes exported to China last October 7th, the export of shoes and shoes has been clouded.

However, the export volume of shoes and footwear enterprises is still increasing.

Dongguan customs latest statistics show that in the first half of this year, Guangdong exported 1 billion 940 million pairs of shoes and boots, an increase of 24.1% points over the same period last year (the same below), an increase of 18.9 percentage points, a value of 4 billion 540 million dollars, an increase of 16.9%.

For this growth, pioneering work in emerging markets such as Africa and ASEAN is indispensable.

However, in the first half of the substantial increase in export volume, the export average price dropped by 8%, reflecting the fact that the grade and added value of Guangdong's export shoes were not improved.

The whole province exports 1 billion 940 million pairs of shoes and boots.

According to introducing, in the first half of this year, Guangdong exported 1 billion 940 million pairs of shoes and boots, an increase of 24.1% percentage points over the same period last year (the same below), an increase of 18.9 percentage points, a value of 4 billion 540 million dollars, an increase of 16.9%.

Among them, 1 billion 170 million pairs of shoes for general trade and export, an increase of 45.6%, and 620 million pairs of shoes and shoes for processing trade increased 1.4%, accounting for 32%.

In the footwear export enterprises, private enterprises continue to lead the way, 950 million pairs of shoes and boots exported, an increase of 45.4%, accounting for 49% of total exports; foreign investment enterprises export 600 million pairs, an increase of 11%, accounting for 30.9%; and state-owned enterprises export 240 million pairs, down 7.8%.

Although the export footwear is still mainly exported to the United States and the European Union, it has a strong growth in Africa and ASEAN.

Among them, 600 million pairs of shoes exported to the United States increased by 0.8%, accounting for 30.9% of the total export volume.

Exports to the EU 190 million pairs of shoes and boots, an increase of 29.3%.

But exports to Africa have doubled over the same period last year, and exports to ASEAN have also increased by more than half.

Tax rebate rate lower before the rush exit

Since the EU began to impose 16.5% anti-dumping duty on leather shoes in October 7th last year, the export enterprises of shoes and shoes have been under tremendous pressure, but the export volume is still increasing in the first half of the year. Customs analysts believe that this shows that the effect of developing new markets in recent years has been greatly expanded.

In recent years, in addition to cultivating traditional markets, Guangdong shoe companies are also committed to opening up emerging markets such as Africa and ASEAN.

As for the first half year's exports to Africa and ASEAN, although the proportion of exports in Guangdong's shoe and shoe exports is not high, trade growth is much higher than the average level.

Emerging markets are playing an increasingly important role in Guangdong's footwear industry.

In addition, the export rebate rate of shoes and footwear products has been adjusted from 13% to 11% this year since July 1st.

Out of anticipation of the tax rebate adjustment, the majority of shoe enterprises have prepared and digested the impact of policy adjustment ahead of schedule, and rushed to the exit before the policy adjustment, which also led to a marked acceleration in export growth in the first half of this year.

The added value of export shoes is still low.

While the export volume is growing, another situation that can not be ignored is that the average price of exported footwear has dropped slightly.

Statistics show that the average export price of shoes and boots in the first half of this year was 2.3 US dollars / double, compared with 2.5 US dollars / double in the same period last year, a decrease of 8%.

Customs analysts believe that the low average price has repeatedly declined, reflecting the fact that the grade and added value of Guangdong's export shoes have not improved and become the hidden worry behind the steady growth of footwear exports.

Customs analysts said that the two high-end markets exported to the US and the EU will be faced with the pressure of environmental barriers in the future, which is also a matter for Guangdong shoe industry to consider.

In the first half of this year, the two high-end markets accounted for 40.7% of the total volume and contributed 64.8% of Guangdong's footwear value to the export value.

But in recent years, the threshold of environmental protection for imported shoes and boots has been increasing in the US and Europe. The EU has fully implemented the "Reach" directive to control harmful chemicals from the source of production.

Export shoe enterprises are facing more technical barriers to environmental protection than simple tariff barriers.

Therefore, adjusting the product structure and changing the way of growth is the sustainable development of the shoe enterprises.