US Retail Price Restriction Policy: Retailer'S Poison, Consumers' Good Medicine?
Abstract:
In June, a high-profile court case attracted the attention of retailers and manufacturers.
The Supreme Court of the United States overturned a lower court decision by a slight advantage of 5 to 4.
The lower court ruled that Leegin Creative Leather Products had compensated 1 million 200 thousand for a clothing store in Dallas.
"Large discount stores are too large for sale channels, so they can't be ignored or excluded by manufacturers," Zhang Zhong said.
"But manufacturers may provide unique brand products to WAL-MART and similar stores, which will make the products available to department stores different.
This strategy will enable manufacturers to better support their own brands without affecting sales.
Discount stores always have their own survival areas, especially for those products that are not necessary to provide comprehensive services. "
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