Bubble Gummers Apocalypse: Joining The International Brand Is Not A Dream.

Many people feel that joining the international big brand business is simply a dream, a delusion, for example, Kentucky fast food restaurant needs at least 3 million 500 thousand yuan to join the fee 3 million investment decoration monthly business turnover of 5% management fees, and the McDonald's single affiliation fee starts at 2 million, and neither of them is directly joined, it is through the pfer of a good store to indirectly realize alliances, and even more.

That is to say, these big and expensive thresholds create a vision that international brands can't touch. However, in fact, many famous international brands in China are franchising routes. They all operate on personal investment, and the threshold behind the seemingly grand shops is very low. Only the international quality reveals the illusion that people will have a knee passing illusion, so that many people will miss the opportunity to make money and let others rely on the mountains.

Taking the field of children's shoes, which is currently the best in operation, in China, if you want to join a top Italy brand Bubblegummers, there will be 10-15 million funds, and the starting point for Bubble Gummers is quite low. Bubble Gummers is referred to as BBG. It is the Italy children's shoes brand that started in 1971 and has 35 years of experience in brand marketing.

More than 8000 shops in the world, the sales volume of 50 million pairs of children's shoes each year, amounting to three hundred million US dollars, is the world's largest franchisee for children's shoes. The so-called franchising mode refers to the franchisee's exclusive right to obtain specific locations by paying the margin. The agent can monopolize the business in the region and develop new stores and exclusive stores on its own. It is a very practical way to expand the brand management. Many famous enterprises in the world use the franchise mode to expand their scale rapidly when developing the global plan. This way enables the partners to pursue the principle of efficient management, rational layout, continuous profit and win-win.

However, although wide entry, but also means strict, because the world's 8000 stores to jointly maintain their carefully built international brand is bound to accept strict norms. BBG currently only accepts two forms of shopping malls and independent stores in China, and the store counters must be located in the local prosperous business circles or commercial centers and reputable high-end shopping malls, and accept unified images, unified products, unified pricing, unified services and unified management. The headquarters will also fully intervene in various fields such as shop location guidance, shop decoration design, opening and sales training, and long-term consulting services, so that the operation of the entire BBG is standardized and orderly, so as to ensure the international dignity of the whole BBG professional shoes brand. In foreign countries, Bubble Gummers children's shoes at least cost about 150 thousand dollars to join. In China, in order to adapt to the bottom line of investor psychology, BBG can say that she has made a low threshold gesture.

And the reason why the international brands are wide and strict can cause many people to jump to the test and not hesitate to stop. Apart from setting up the threshold of China's national economy, the most important thing is to attach importance to the international temperament of the international brand and the huge profits under the escort of the construction.

Bubble Gummers also said that the most distinctive style is the decoration of the shop in the world. It is a cartoon fun set with four colors of red, yellow, blue and green, and a strong sense of unity is added to the cartoon image of the shop which is full of childlike charm, which makes it fall out of the sales image of children's products in Europe and the atmosphere, and the international temperament is clear at a glance.

But the children's shoes are of high quality, hanging, draining, washing and labeling are Seiko meticulous work. From form to connotation, they show the superiority of international quality, which is undoubtedly very tempting for some consumers who are in favor of the ocean.

And BBG will have its own marketing plan every quarter, with different themes, and invest heavily in promotion and shop decoration.

Every year, it is a big public relations public in China.

Non advertising period, even without high-profile publicity, open the official website of BBG, the shops all over the world will leap online, and witness their popularity without interruption.

Analysis of the international brand profit mode, though sometimes taboo, but its one branch store opened up enough to make people feel inclined, like BBG, invest 10 to 150 thousand to get the brand, and all kinds of children's shoes circulation does not need wholesalers, terminal market 45 to 200 high and low grade, price advantage alone, strong competition super power, huge sales volume rapidly improve operator profit.

It is easy to get 150 thousand profit every month, and the elegant and agile posture of the international brand is the best example of winning the best.

Joining the international brand is not a dream. It does not need to be afraid. The most important thing is to do enough homework and understand the way of international brand needs. As long as there is a certain economic strength, a good investment mentality and risk awareness, we should understand and agree with the brand culture and camp idea that we want to join. That is, the international brand likes to be a member of the global brand family.

Our company's product positioning is medium and high grade, and the national unified supply price is set at a price range of 45-120 yuan. If you are convenient, you can go directly to the company to investigate. This way you can inspect the strength of the company and see the most complete samples. The style is mostly the advantage of our brand.

This reflects the submission to the head office, Bubblegummers.

Bubblegummers brand franchise advantage

1, strong brand guarantee.

Bubblegummers children's shoes

2, product quality assurance.

It is elaborately manufactured by veteran shoe manufacturer.

3, attractive store image and advertising strategy.

Adhering to the unified style of Bubblegummers global stores and combining the shopping and shopping psychology of Chinese children, the company has unified design and manufacture of children's interesting and attractive store images, and invested heavily in promotion and shop decoration.

4, mature profit model.

Through the "5 unification" (i.e. unified image, unified product, unified price, unified service and unified management), the company will standardize the management and management of franchisees and reduce investment risks.

5, rich product selection.

Bubblegummers children's shoes product line covers 0-12 year old children. There are more than four kinds of SKU, such as formal clothing, leisure, fashion and sports.

6, flexible product supply protection.

It can meet the replenishment requirement of "small batch and multiple varieties".

7, product circulation does not need to go through wholesalers, with price advantage, thereby reducing costs, enhancing competitiveness and improving operator profits.

8, mature logistics system.

Brand franchise business model

Bubblegummers children's shoes franchising mode refers to the franchisee's exclusive right to obtain a specific place by paying the margin, which embodies the principle of efficient management, rational layout, continuous profit and win-win cooperation pursued by both partners.

Agents can monopolize business in the region and develop new stores and exclusive offices on their own. This is an ideal and practical way to expand brand management.

Franchisee's power and company support

1, enjoy the "Bubblegummers" brand and the right to use the company's honor.

2, enjoy the right to operate all Bubblegummers products.

3, legitimate use of unified brand and enterprise VI vision system.

4, free access to the design and CD-ROM inside and outside the headquarters.

5, free access to headquartered posters, posters, POP, glass stickers, hanging flags, balloons, store badges, VIP cards, sales of small ticket and other opening supplies.

6, free gift matching promotional items.

7, free access to headquarters store location guidance, shop decoration design, sales and business training and long-term advisory services.

8, when the purchase quantity reaches a certain quantity, it will return the decoration charge.

9, the completion of the required sales performance can be rebate and rebate at headquarters.

10, free access to the online franchisee provided by the headquarters for franchisees.

11, unified supply nationwide, unified clothing, unified promotional activities.

12, enjoy the "Bubblegummers" new project and the priority right of new product.

13, enjoy the regional protection policy provided by headquarters to ensure the supply of goods.

14, under the same conditions, franchisees enjoy the priority of regional general agency.

Basic conditions for becoming a franchisee

1, a natural person who has the ability to independently assume civil liability or an enterprise legal person who independently assumes civil liability.

2, have a certain understanding of Bubblegummers brand, understand and identify Bubblegummers brand culture and business philosophy.

3, have the corresponding investment ability and risk awareness.

4, have certain footwear business experience, have strong brand management consciousness, have the confidence of common development.

Qualification of joining agents (on the basis of above conditions)

1, with a single store of more than 10-15 million economic investment and good reputation, with a good investment mentality and risk awareness.

2, according to the regional market level to join the market margin.

3, the signing period of cooperation must reach more than one year.

4, have the ability to formulate regional market expansion goals (shop numbers, etc.) and complete the sales plan.

5, have the ability to carry out the company's requirements for the stores and exclusive offices.

6. Basic logistics capability.

7, we can establish a network management system linked to our department.

Qualification of franchised stores and exclusive offices

1, we need to have more than 10-15 or more economic investment capabilities and good reputation.

2, pay the signing bond.

3, the counter area is 15 square meters or the store area is more than 25 square meters.

4, have the ability to fulfill the signing period of more than one year.

5. Capable of completing the sales target plan formulated by the company.

6, have the ability to cooperate with the company's unified image, display, management and promotion work.

Shop location requirements

1, Bubblegummers accepts two forms of shopping mall counters and independent stores.

2, special store counters must be located in the local prosperous business district or business center area and reputable high-end shopping malls.