Fur Capital Suning'S Rise In Five Years Is Suddenly "Nuclear Effect".

The 6 centers of fur industry in Jude city have basically surfaced. The 6 centers complement each other and interact with each other, which will effectively drive the development of industries around Suning and even the whole country.

The six in one pattern will make full efforts for the comprehensive upgrading of Suning, the "fur capital of China". The world fur industry will also undergo a fundamental change due to the rise of Suning. China's stride forward from a fur power country to a fur power will be more powerful.

In the early morning of March 28th, the mist was beautiful and the spring was sweet. When many people were still intoxicated in the early spring, the raw leather trading market in Suning, Hebei was bustling and crowded.

"Although it has entered the off-season of fur trading, there are still many merchants from all over the world to purchase here, because Shang Village has a large market, goods, variety, good quality, good faith and good public order, and merchants everywhere are willing to trade here, so now the off-season is not light."

In the market, a lady who runs Fox and raccoon skin told reporters that "today is a collection of towns and villages. The raw leather market is more lively than usual. Last year, the market was not so good, and it was better at the beginning of this year. Therefore, many businessmen came to inspect the market from afar, buy Leather sheets, and prepare for small profits when they are doing well."

Liu Xiaohai, deputy secretary of the Suning party Bureau of Commerce Bureau, told reporters: "what you are seeing now is the market after upgrading and upgrading. The past raw leather trading market is a market, with a small scale, and the order is not as good as it is now.

Since 2002, the county Party committee and county government has put forward the goal of building Suning into a fur capital of China. After the untiring efforts of the whole county, over 5 years, the fur industry in Suning has made great leaps in quality and quantity. It has formed a dragon shaped industrial structure that integrates fur animal breeding, market distribution, tanning and dyeing, fur clothing processing, research and design, and export trade. At the same time, garment accessories, silk, feed and other supporting industries have been developed.

Fur industry has become the leading leading industry in Suning.

Data show that in 2007, Suning has sold more than 1000 fur and animal breeding farms in the past 54 years, and has sold 1 million 800 thousand Martens and foxes and raccoons, and has purchased more than 860 enterprises and stalls for about 70000000 years, with a turnover of more than 7 billion yuan, accounting for 70% of the total paction volume of the country, 26 of the total trade volume, 40 million kinds of tanning products, and more than 820 fur and semi finished products and finished products processing enterprises. The products mainly include various kinds of fur and clothing garments, such as mink, fox, raccoon, rabbit, yellow wolf and so on.

In just five years, the main economic indicators of Suning have increased by more than two times, and the fiscal revenue has ranked the top three in Cangzhou. The name of "China's fur capital" has been heard throughout the country.

"Fur capital" is not easy to come by.

Personally, Liu Guoqing, vice chairman of the Suning Provincial Committee of the Suning Provincial Committee and Secretary of the Party committee of Suning Town, who has gone through 5 years' vicissitudes of the village in Shang Dynasty, said with emotion, "the development of the five years in Shang Village has not been easy, and the title of" China fur capital "has been more difficult.

Suning county is located in Cangzhou city of Hebei Province, located in the hinterland of the North China Plain. The total area is 525 square kilometers, the urban area is 10 square kilometers, the total population is 326 thousand and 600, and the urban population is 70 thousand.

The county governs 6 towns, 3 townships, 253 administrative villages, and 560 thousand mu of arable land.

Fur industry is mainly concentrated in Shang Village.

Liu Guoqing said that the fur industry of Suning originated from the late Ming and early Qing Dynasty. Since the reform and opening up, the leather industry of Shang Village has developed rapidly, and has gone through four stages.

The first stage was the period of "buying and selling of raw skins" in 80s. The distribution of varieties from cattle, sheep, pigs and other coarse skins to mink, fox, raccoon dog, rabbit and other fine skins, the scale of fur trading market gradually expanded, from domestic radiation to international, and became an important fur distributing center in North China.

The second stage is the stage of "market circulation + fur processing" in the first half of 90s. During this period, there were more than 80 leather processing enterprises in the county, of which 12 were scale enterprises, and 45 million square feet were processed in the most productive years.

At that time, there were several enterprises in the fur making industry. However, because the industrial product structure was single, it had no advantage in comparison with Hebei's Xinji, history or Haining of Zhejiang.

The third stage is the stage of "market circulation + fur deep processing" in the late 90s.

During this period, the fur industry in Suning achieved "two changes": the pformation of industries from leather making to fur making, and from semi-finished products to finished products.

Fur industry has become the new advantage and the biggest highlight of Suning from other fur processing.

The fourth stage is "trade + fur processing" stage.

From 2002 to 2007, 5 years ago, Suning jumped from an unknown fur production and marketing base to a large scale "fur capital of China".

"From 2002 to 2007, these 5 years are the fastest growing 5 years in Suning and the 5 years of hard struggle," Liu Guoqing recalled. At that time, Suning's industry was similar to Xinji and history, but there was no advantage. How to locate Suning's fur industry is the first problem.

Since 2002, the county Party committee and the county government have sent lots of people to the national inspection market, looking for the accurate location of the fur industry development in Suning. After nearly a year's research and demonstration, we have decided to focus on the fur industry, take the village as the center, form a related and supporting industries, and share the technological facilities and supporting facilities for enterprises. The enterprises with complementary competition, strong sense of innovation, vigorous and vigorous fur industry gathering areas have proposed the goal of building the "fur capital of China", and have clearly defined the location of fur industry in Shang Village, positioning in Suning, and positioning in the whole country.

After the goal is determined, the road of development is also very difficult.

In 2002, Suning was still a poverty-stricken county, with a lot of advantages, but its financial revenue was only about 90000000 yuan.

To improve pportation, market upgrading and industrial planning, we need a lot of manpower, material and financial resources. Where can we find it?

The people of Suning move forward in a difficult way.

Around the established target, Suning county Party committee and county government have established a clear working idea: "fur capital" must be a dense area of fur enterprises, and fur industry must also take the road of industrial cluster.

Around the establishment of industrial concentration zones, Suning has rapidly introduced measures to solve the problem.

The key problem: invest 13 million yuan to complete the 5 km road construction from Suning County town to fur Town, and solve the traffic bottleneck problem that restricts the development of the industry for a long time; invest 120 million yuan to build a fur market with an area of 187 mu, which has excellent facilities and complete functions; build a 8 square kilometer fur processing export base; design and formulate the overall planning plan of Suning small towns, take environmental protection as the highlight, combine urban construction, pollution control with fur trading and processing to achieve common development; establish a coordinated management mechanism for fur industry; set up the fur industry bureau, fur processing export management committee, fur market security office, and so on, providing quality services for fur enterprises.

While strengthening the "foundation", the county Party committee and the county government quickly organized investment promotion, focusing on the deep port area where the fur industry flourished and the raw materials and distribution centers for fur and leather products, and held 5 meetings of Hong Kong and Shenzhen merchants in Hongkong, and held more than 50 special topic investment activities in Shenzhen, Wenzhou and Shanghai.

Go out and lead in.

Since 2002, Suning has been trying to cultivate the annual International Fur Trade Fair of China Shang Village International into a world-famous fur trade fair, attracting more domestic and foreign fur capital and technology to take root in Suning.

In 2005, China Light Industry Federation and China Leather Association officially awarded the laurel of "the capital of China's fur" to Suning.

This is two years ahead of schedule for Suning people.

Optimize the environment and guide the nesting nest

Geng Shukai, deputy county magistrate of Suning County, told an interview with our reporter that fur is a high-end consumer goods. Some people call it "soft gold". A fur garment is less than ten thousand yuan, and more than a hundred thousand yuan, so fur business is "rich economy". Most of the people who run fur business are rich.

Fur traders come here to buy and sell, most concerned about the safety of life and property and the quality of living. They attach great importance to the environment, including hard environment and soft environment.

70% of the traders in Suning fur market come from all over the country. They are looking at the safety, green and trustworthy hardware and software environment of Suning.

In order to protect the personal and property safety of merchants and the fair and honest trading environment, the government has set up a fur market management committee, which is responsible for the management and coordination of the fur market. Other departments are not allowed to interfere directly with the normal operation of the fur market.

At the same time, the government also established a fur market security office and formed a joint defense team to maintain the public security environment inside and outside the market.

In addition, the government has installed full coverage electronic monitoring equipment in the industrial cluster area.

In order to promote industrial development and create "safe road" and "trade access", Suning has further intensified its efforts to control "Three Chaos" in highways.

The public security and pportation departments should put the emphasis on the collection of traffic charges on the source and do not set up fixed card points for checking fees and fines, minimizing the number of roads and the number of people on the roads.

In the inspection, minor violations should be made, no illegal interception, general violation of regulations, heavy education, serious violation of laws and regulations, convenient operation of foreign vehicles, and smooth trade passage.

According to the relevant provisions of the county Party committee and county government on the establishment of trade access, for the purchase of agricultural materials or the sale of agricultural and sideline products, forest products and livestock products by farmers driving farm vehicles to counties, townships or fairs, no traffic interception, car parking or penalty shall be allowed as long as there is no traffic accident. Foreign vehicles engaging in trade activities in rural areas, enterprises, counties and trading markets in Suning shall not be allowed to intercept the inspection arbitrarily; the foreign pport vehicles passing through Suning are generally not allowed to be seized except for serious violations.

Liu Jinhui, Secretary of the Suning county Party committee, once made a statement at the meeting of all cadres: "the fur industry is the leading industry in Suning. If anyone dares to smash the brand of the fur industry in Suning, I will dare to smash his job."

In addition to public security, pportation and other environment, Suning also increased environmental protection efforts to improve living and living environment.

First of all, the polluting enterprises will be concentrated in the nitrifying area. The government will build a sewage treatment plant and conduct a unified sewage treatment. The two is to control the river course, so that the river can be restored to its former clarity. The three is to plan urban construction and improve the living environment of the ordinary people.

With the gradual improvement of the environment, Suning is attracting more and more businessmen from all over the world to come here to do business.

"136 project" plan to take off two times

Geng Shukai told reporters that after completing a beautiful leap of 5 years, Suning people were not satisfied, but had a new 5 year plan to seek two take-off.

In the new 5 years (2007 to 2011), the goal of Suning fur industry is to cultivate a fur industry cluster with complete internal elements, perfect operation mechanism, obvious cluster effect and prominent competitive advantages. By 2011, the annual output value of fur animals will be 1 billion 500 million yuan, and the output value of fur industry will be 10 billion 500 million yuan. The fur enterprises with annual output value exceeding 300 million yuan will be 6, with 10 famous brands above the provincial level, and the number of fur industry workers will reach 80 thousand.

In order to complete the new 5 year plan, Suning will focus on the implementation of the "136 project", that is, to play an advantage of the "fur capital of China" and make three articles on "industrial gathering, brand strategy and technological innovation", and consolidate the construction of fur raw materials, fur processing, fur clothing trade, fur product quality inspection, fur technology research and development, and fur industry information "six centers".

Geng Shukai said that market construction is the engine for the development of Suning's fur industry.

With the upgrading of the raw leather market, today's fur animal breeding, production and processing base; the start of the Jude shopping mall (clothing market) marks the extension of Suning fur industry to the terminal product market and the Suning fur industry chain.