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    Sewing Equipment Association Builds Industry Credit System

    2008/5/6 0:00:00 72

    There is no real winner in the chaos of credit sale to overcome this phenomenon -



    Sewing equipment association builds industry credit system



    During the Haibo conference, the third China Sewing machinery industry market development forum was held in Shishi, and a call for orderly competition was put forward at the meeting on strengthening the integrity and self-discipline of the Chinese sewing machinery industry.



    "Now the external environment of sewing machinery industry has been very bad. If we do not regulate the vicious competition in the industry, we will not have Qian Zuan."

    When sewing leaders read self-discipline documents on the stage, a sewing boss told reporters at the bottom.

    The vicious competition measures such as reducing prices and competing accounts have been in the sewing equipment industry for many years.

    On the spot, the enterprise said that after suffering the hardship, the industry has reached a consensus now that if we want to survive, we must operate in good faith and curb credit sales.



    Association leads the release of credit system



    In the afternoon of April 19th, "opinion" was announced by Jiang Yue, director of the office of Commerce and Industry Commission of China Sewing Machinery Association.

    In addition to appeals to member units to comply with the standards of products, no tax evasion, false propaganda, counterfeit infringement and other acts, the opinion also specifically proposes no malicious low price dumping, no malicious credit and so on.



    "The association will regard 2008 as a" reshaping the new order of sewing machinery industry in China for the year ", and issuing integrity and self-discipline is only part of the credit system.

    Jiang Yue told reporters after the meeting that the China Sewing Machinery Association recently set up the "fair competition committee for industry".

    In addition to organizing the integrity management publicity and education, studying and formulating the integrity evaluation index system of industry enterprises, the committee will also set up a market supervision mechanism to inform the enterprises of unfair competition.



    In addition, under the initiative and efforts of the fair competition committee, the network BBS, entitled "forum for reshaping the new market order of China's sewing machinery industry", was officially opened during the May 1 holiday.

    This platform aims to reveal various phenomena and problems in the industry market through free discussion, so as to help enterprises form good faith values and create a fair and orderly market environment.



    Before this series of measures was thrown out like a storm, as early as last November, the stone lions, Fujian sewing equipment industry association was just established, the action of regulating the market is already brewing.



    Vicious competition hinders industrial upgrading



    The unfair competition that led to the "struggle" of Fujian sewing equipment enterprises has become the biggest worry for a long time.

    Wu Liangjie, general manager of Hongyun business organization, tells about a business that makes him laugh and cry.



    Not long ago, Hongyun received a 4 million order, negotiated with customers, paid over 50% of the total amount within six months, and settled accounts within one year.

    As a result, competitors delayed their customers at a lower price.

    At the time of stalemate, third suppliers joined in the competition and were willing to provide longer accounts.

    At this point, the customer proposes to Hongyun that unless the price is reduced and the payment will be changed to zero down payment, the payment will be started again in half a year, otherwise the order will be pferred to others.



    "Then the customer called again, and I didn't even listen.

    Such an unprincipled paction, the final result must be "a pool of mud."

    Wu Liangjie flatly refused the terms of the other side and voluntarily gave up the 4 million business.



    For "sale on credit", it is not strange to sew machinery enterprises.

    The production enterprises, agents and dealers will sell credit to their customers more or less.

    At first, it became an effective means for some enterprises to compete for the market and to exclude their competitors.

    However, as credit sales become more and more popular, its consequences are gradually presented. On the one hand, the bad debts of enterprises are accumulated in large quantities. On the one hand, in order to maintain their business, enterprises are still fighting the poison to quench their thirst and continue to put accounts.

    In the process of bargaining between enterprises, the account period has been extended, and even the enterprise has been dragging for two years.

    Such debts are often hard to recover, and even give people the impression that "sewing machines do not need money".



    In fact, in such a multiplayer game, no one is the winner: the companies adhering to the principles can not get the orders; the enterprises that sell on account of credit can not get the money back; the customers who become the biggest winners on the surface can not enjoy the high-quality products and services.

    "Under unreasonable price and account period, sewing machine enterprises can not provide good services to customers."

    Wu Liangjie explained.



    Lin Hongnan, President of Fujian sewing equipment industry association, has always been an advocate of service concept. He told reporters that the upgrading trend of sewing machinery industry is being resisted.



    "With the shortage of human resources and the trend of intensive development of garment industry, sewing machine enterprises should not only provide machines for garment enterprises, but also act as advisers for equipment upgrading of garment enterprises, create value for garment enterprises to increase efficiency, and make more profits from service links."

    He said, "but credit sales and other phenomena emerge in an endless stream, which can only entangle enterprises in the mire of low level competition and ultimately damage the interests of the whole industry."



    The opinion issued by the association will, to a certain extent, restrain its members from observing the normal market order and containing vicious competition.

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