The Dawn Of The Cold Market In Sewing Machine Market

Can the fixed place, professional market and sewing equipment usher in spring?

Build "never ending Mechanical Exhibition Hall" in Shishi clothing City

Sewing machine market in the cold current

In April 22nd, the first day after the end of Shishi Haibo.

At the same time, the booth of the clothing exhibition hall was demolished. At the same time, the pavilion No. 2, which is part of the sewing machine hall, was kept intact.

This will serve as the first phase of the professional market of sewing equipment in Fujian Province, and become the "never ending Mechanical Exhibition Hall".

"The end of the mechanical exhibition is also the beginning of the professional market."

Lin Hongnan, President of the Fujian sewing equipment association, said.

He believes that the market will completely end the important sewing machinery production and marketing place in Fujian, but it lacks the history of specialized markets, which will lead to Fujian's sewing equipment entering a new era of standardized development.

The development of the professional market at this node has another important implication: for the sewing equipment industry in the cold current, the preferential market for professional policy is nothing less than a straw, which has brought dawn to many enterprises.

Will become "Asia's largest" sewing machine market.

Fujian sewing equipment professional market is located in Shishi clothing city business district. The more than 6000 square meter Shishi clothing city sewing machinery hall as the first phase of the project, the first to attract enterprises to enter.

Since then, the construction area of the garment city has reached 250 thousand square meters. The follow-up project will also start with a larger project, including display, office, commerce, warehousing and pportation.

According to relevant information, the market will become the largest and most modern sewing equipment market in China and even in Asia.

As one of the supporting measures, the government of Shishi has built the No. 2 Pavilion of garment city as a sewing machine hall. It has been used by associations to organize enterprises for the first three years, and has allocated 60 acres of land around the garment city for the construction of specialized market for sewing equipment.

"The size of our sewing equipment enterprises is not large, although the whole industry is large, but compared with other industries, it is still very small."

Lin Hongnan sighed, "small scale is valued, because sewing machinery is a very important supporting industry for local clothing, shoes and other industries."

At present, in addition to Fujian sewing equipment industry association, the main body participating in the professional market operation is also a "foreign monk" - Shanghai Hualian sewing equipment Co., Ltd.

The two sides have set up a project team to jointly prepare for the professional market.

Hu Miaohai, chairman of Hualian company, told reporters that he did not rule out the possibility of establishing a professional company to operate the market in the future.

How can the Hualian company from Shanghai be so interested in Fujian's professional market?

Hu Miaohai told reporters that in the cold and clear state of the national sewing machine market, the continuous growth of the clothing industry in Fujian and the bustling scene of the sewing machinery hall during the Haibo conference reflected the unique charm of the Fujian market.

"Now, the specialized market of sewing equipment in Fujian not only attracts interest of sewing machine enterprises in the province, but also attracts the attention of many sewing machines enterprises and foreign enterprises in other parts of China."

He said.

Ceng Shengli, Secretary General of the association, said that the professional market has not been named yet, and the relevant leaders have suggested that they should be named as "two sides of the Taiwan Straits".

At the same time, the application of the professional market as a provincial key project is also being examined and approved.

Rent free helps foster markets

For the establishment of the professional market, sewing equipment enterprises have shown great enthusiasm.

Many companies participating in Haibo exhibition will not withdraw directly after the exhibition.

Many enterprises that did not participate in the exhibition came to the association office to express their desire to enter the market at the end of the Expo.

Since the last half of last year, the whole industry of sewing equipment has entered a disadvantageous operation. The preparation of the professional market seems to be a shot in the arm. It has brought new confidence to many local enterprises, and has become a topic of discussion for many enterprises after tea and after dinner.

"The market has been showing signs of recession since the beginning of the year, but business is getting harder and harder next time."

Zhang Guoxiong, marketing manager of Jinjiang Jiaming sewing equipment Co., Ltd., told reporters.

Due to the shrinkage of the downstream garment industry and the impact of the industry's surplus, sewing equipment business has begun to "downhill" after the previous years of prosperity, and the revenues and profits of the enterprises have shrunk dramatically.

At the same time, the rise of the storefront rent of the real estate in the temperate zone has increased the cost of the enterprises.

Under the tremendous pressure, many sewing equipment enterprises are already preparing to change careers.

"Actually, now that we are doing business with garment factories, the role of the shops on the street has been very small.

What we need is actually a "stronghold".

Chen Dongting, general manager of Futian needle and car company, said that in the fierce competition, sewing equipment manufacturers have long been waiting for customers to come to the home to change to door-to-door service for customers.

Whether they sell machines or after-sale maintenance, they only need a phone call from customers.

Under such circumstances, the expensive shops on the street have become tasteless.

At this point, the first phase of the professional market can be free of three years of rent news to make people feel energetic.

Lin Hongnan introduced that, with the support of the government, the first three years of the enterprise entered into the basic cost of water, electricity and property management, and the rent is free.

"The key is to nurture the atmosphere of the market."

He said.

Chen Dongting believes that the advantages of free market at the early stage are still in existence, which enables enterprises to enter the market in a leisurely way without leaving the original shop without increasing too much cost, so as to cultivate the market and make it truly mature and mature.