Overall Growth And Structural Optimization Of Footwear Industry In Guangdong

According to the data of Guangdong footwear manufacturers' Association, footwear exports in Guangdong in 2008 were about 3 billion 200 million US dollars, up by 10.5% over the same period last year.

Qiu Xiaoguang, President of Guangdong Footwear Manufacturers Association, said that the current international trade protection, export tax rebate reduction, RMB appreciation, raw material price rise, land and energy supply shortage and labor contract law implementation directly affect the development of China's footwear industry.

Qiu Xiaoguang analysis, faced with pressure, Guangdong's shoemaking enterprises have both advantages and disadvantages.

After more than 20 years of accumulation, Guangdong has become a global footwear trade center and shoe making material supply center. Its industry is well matched, raw material procurement costs are low, and enterprises have strong capabilities in R & D and production and market expansion; however, the footwear industry in Guangdong has many OEM brands, few independent brands, and low added value of products. There is still a certain gap between materials, technology and technology compared with the advanced international level. Modern logistics and electronic pactions are relatively slow, professional and technical personnel and management personnel are relatively scarce, and the problems of "shortage of labor and shortage of electricity" are prominent.

Qiu Xiaoguang said that the unfavorable factors had a greater impact on the economically developed areas such as the Pearl River Delta, and had little impact on several shoe making industrial clusters. The impact on the small factories was relatively large, but the impact on the big factories was relatively small. But the overall impact on the footwear industry in Guangdong was not large, and the overall growth and structural optimization trend was present.

Enterprises with backward production management will be unable to adapt to the new competitive environment and quit the footwear industry. Enterprises that are good at collocating resources, focusing on innovation and independent intellectual property rights, managing norms and assuming social responsibilities will survive and develop.