Transformation Of Guangdong Shoe Industry In The Process Of Improvement

If a region has been developing the manufacturing industry on the basis of cost, the region will go into a dead end. Then, how will Guangzhou and even the whole Guangdong shoe industry "break through" and find a wider sky?

"Those factories that are closed are untenable. In the future, the upgrading of the footwear industry in Guangdong is the only way to improve the quality, not the quantity."

In yesterday's "eighteenth Guangzhou international footwear, leather and industrial equipment exhibition", in view of the Guangdong shoe industry is currently suffering from the shuffling pains, Guangzhou Footwear Industry Association honorary president Chen Jiawen said so.

At present, re examining the market positioning and bottlenecks of the footwear industry in Guangdong, and studying the comparative advantages of Guangdong footwear industry in the Chinese footwear market and "prescriing the right medicine" have become the practical requirements for ensuring the breakthroughs of Guangdong shoe industry, achieving rapid and sound development and the unanimous desire of the footwear industry.

Self study, self creation, pformation and appreciation

Similarly, facing the external environment such as RMB appreciation, international sanctions, raw material cost increase and macro regulation, compared with Jiangsu and Zhejiang and Fujian shoemaking bases, Guangdong has suffered the most.

The reason is not difficult to understand. For many years, the footwear industry in Guangdong mainly depends on processing trade, and is absent from its own brand. Once external pressure is put on, it can only passively "get beaten."

According to the survey, there are five thousand or six thousand shoe enterprises in Guangdong, mainly concentrated in Huizhou, Dongguan, Guangzhou, Heshan and Zhongshan, but more than 80% of the enterprises take the form of processing trade.

Another data shows that the Pearl River Delta region's leather, clothing, shoes and hat industry accounted for 25% of the province's employment, but created only 8.5% of the added value.

Without technology, people will always be controlled by others. "We can not rely on innovation alone, we must develop and innovate independently."

The senior footwear industry appeals that only technological research and development is the way out for enterprises. Guangzhou shoe enterprises, which are located in the information center, information center and frontiers of design and development of the footwear industry in China, should take technological innovation as the driving force to speed up the strategic pformation, and strive to improve the technology content and added value of shoes products, and pform into technological advantages.

When you have the advantage of science and technology, how can you show it? The answer is simple: rely on the brand.

Chen Jiawen believes that if we want to raise the brand awareness of our enterprises and pform ourselves from the OEM to the self created brand, otherwise, the shoe industry in Guangzhou can hardly get rid of the fate of the "processing factory" and only earn some "processing fees".

"Independent research and development and brand driven, constantly improve the quality of products, to achieve the pformation of shoe enterprises appreciation."

Chen Jiawen said.

Walking on two legs at home and abroad

Manufacturing is bound to shift from high cost to low cost advantage.

Chen Jiawen said that in the face of the EU anti-dumping investigation and other possible trade frictions in the future, the mature enterprises should choose to further develop other international markets.

He admitted that in the past two years, the "gray export trade" which was active on both sides of Heilongjiang and Heihe was very busy. On the other hand, the export of Guangdong shoe enterprises to the Middle East and other countries had also been greatly improved.

At present, enterprises have set up industrial parks in Russia, and directly pported semi finished products to Russia in order to reduce costs.

Not only that, many enterprises have pferred factories directly to Vietnam where labor costs are low.

"Vietnamese seldom wear shoes because of climate, but this is precisely a market with potential to tap."

Cai Hanbiao, chairman of Guangzhou joint business consulting company, said.

But in fact, due to the low skilled level of workers, the relocation of shoe enterprises in recent two years (especially in India and Vietnam) is not entirely ideal.

"The Chinese market is so big. Don't always focus on exports.

Export products are also marketable in the domestic market. "

Chen Xiaomin, Secretary General of Guangzhou footwear industry association, sighed.

Guangdong Yisheng shoe industry Co., Ltd., one of the top ten women of leather shoes in Dongguan, said that they are digesting the cost pressure through developing the domestic market. At present, the company's domestic market sales account for 20% of the total sales, which reduces the pressure of RMB appreciation to a certain extent.

In addition, the company is trying to build up its brand value and boost its market.

"Guangdong shoe industry needs no relocation".

In recent years, there is also a worry in the shoe industry of Guangdong: under the driving of low cost, the shoe making industry in Guangdong will shift to the outside of the province.

Qiu Xiaoguang, President of the Guangdong Footwear Manufacturers Association, believes that Guangdong has very favorable conditions for manufacturing a solid foundation, standardized market operation, complete industrial support, adequate human resources, adequate government services and relaxed political environment.

Although there are problems and difficulties, it can be solved through pformation, adjustment and upgrading.

Chen Jiawen does not have to move to other provinces. He told reporters that the supporting capacity of leather and shoemaking industry in Guangdong still has the advantage that the West and other places can not be replaced. A large number of skilled and hard-working technical workers gather in Guangdong. At the same time, sufficient land reserves in northern Guangdong, Guangdong and western Guangdong are enough to support the pfer of industries.

There are various indications that the Pearl River Delta shoe enterprises do have the trend of developing to the East Guangdong, western Guangdong wings and the north of Guangzhou. Huidong, the seat of the "Chinese women's shoes production base" that has just been "Huidong", is a typical case of undertaking the pfer of the footwear industry in the Pearl River Delta region.

However, Cai Hanbiao's idea seems more reassuring: "the status of Guangzhou shoe center is hard to replace.

No matter where the shoe factory is located, as long as the sales and R & D design center of the shoe industry is still in Guangzhou, we will seize the world market.

Confidence is still bright.

In the past 20 years, with the introduction of capital, equipment, technology and materials through three to one subsidy, joint venture and cooperation, the leather and shoemaking industry in our province has been developing rapidly.

Footwear products in Guangdong have strong competitiveness in the domestic and international markets. "Guangdong made" has even become a synonym for high quality and low price.

According to the insiders, Guangdong will remain one of the most competitive regions of leather and footwear industry in the world for a long time to come.

"Every industry has its peak and low trough. We have confidence in China's economy."

Xu Shuhui, manager of the management department of Tianfu shoe Plaza, told reporters that after visiting other shoe cities in other provinces of China, he still felt that the footwear industry in Guangdong had unparalleled advantages.

Stress is also a driving force.

The head of the international shoe industry center of "Deng Yun world" is also optimistic about the future of shoe enterprises: a farsighted enterprise will work hard to strengthen management, enhance brand and increase added value at this time, and those non-standard enterprises will be eliminated in competition. This survival of the fittest will encourage our shoemaking enterprises to absorb foreign experience continuously, such as high value-added products and business management concepts, which will eventually promote the upgrading of the footwear industry in the whole region.

People's optimism is not unreasonable. In recent years, Guangzhou shoe industry has made great progress in technology research and development, trade and circulation fields, and so on.

From the external environment, the development trend of economic globalization has provided opportunities for our province's leather and footwear industry to enhance its international competitiveness.

At present, there are 6-8 specialized counties, districts and towns with leather and shoemaking industrial clusters in Guangdong, and the prospects for development are very broad.