China Fur Industry Should Promote Industry Development With Professional Market

China's mink industry plays an important role in the world's marten market. However, due to the dispersion of industrial structure, the domestic mink can only win by quantity. The development trend of the world's mink industry is quality. At this point, domestic mink is extremely lacking. How to improve the overall competitiveness of China's mink industry is a consideration for all trades and men.

Leading the consumption trend with fur culture

Chen Weixian, President of the Copenhagen fur auction Association in China, told the author: "we sponsored a fur design center at Tsinghua University, called Tsinghua Beauty Academy - Copenhagen fur laboratory", covering an area of 250 square meters, equipped with leather making machines, computers, projection equipment, and a domestic and foreign periodicals.

Every year, a fur professor from Copenhagen and a professor of Design Department of Tsinghua University and Academy of Fine Arts jointly provide knowledge and design courses for fur.

Last year, two of the students enrolled in the course won the top runner up of the Chinese Youth Fur Design Competition.

In the future, the competition of mink skin has risen to the understanding level of fur culture, which can not help domestic enterprises feel enormous pressure.

It is brilliant and far-reaching to lead the world's mink industry through interaction.

Therefore, China's fur enterprises should speed up the construction of fur culture and cultivate professional talents.

Promoting industrial development with professional market

Shandong lacks fur market. At present, there is only one Linyi soup market. What is the market situation of this only fur market?

It is on a highway to cover a number of houses, some of the Hebei leather merchants to collect skin, peddling skin, the main collection of fox skin also has a small number of raccoon skin, and is still "ghost city".

Such a simple small trading site also brings great convenience and speed to the fur farmers in Linyi.

Every year in the season of selling mink, there are always a lot of emails sent by my friends in my mailbox, hoping to introduce some leather merchants.

At present, the added value of China's fur production is low, and the export is gradually blocked. The cost of processing export enterprises is increasingly valued. This provides a rare opportunity for the birth and construction of Shandong's fur trading market.

Wendeng, Shandong, is the first county to breed mink in China. If we build a fur market in Hou Jia town or Zeku Town, the most densely populated town in Wendeng, it will not only solve the problem of marten takeaway, but also make the right and the left, so that the initiative of development can be grasped in its own hands, and the mink industry in Weihai and Shandong will also have a pattern of flight, so as to attract more funds and processing enterprises to join.

Grasp development trend and subdivide consumption crowd

According to data from the World Luxury Association, the scale of China's luxury goods market reached 8 billion yuan in 2007, accounting for 18% of the global market share.

In recent years, many luxury goods companies in the world have realized the great potential of the Chinese market.

In addition to Beijing, Shanghai and other major cities, many luxury enterprises are investing more in the two or three tier cities and opening up exclusive stores.

These initiatives not only make luxury brands more and more recognized by domestic consumers, but also stimulate the development of the luxury consumer market. Besides people's consumption ability and enterprise development intensity, consumer behavior also has important reasons.

CPI has widened the gap between the rich and the poor, and the mink dress has moved closer to the rich.

Mink industry must pay attention to this phenomenon.

Behind this phenomenon, there may be huge potential for the demand for colored mink. China's mink consumption is at a crossroads. One of its many potential consumers is waiting for development and needs a large number of ordinary martens.

Marten products should be operated mainly by ordinary Martens and colored mink as subsidiary.

Last but not least, China's fur economy must have a positive interaction with consumer interests, while taking into account the level of civilian consumption and closely following the trend of the times.

The trend of aristocratic fur is the demand for fur development in the new era. In this respect, the mink industry should take the initiative and act first, strengthen the research and development of new mink varieties suitable for China, abandon the habit of paying attention to the cost in the past, and try high quality marten skin Auctions in the small area, and accelerate the process of the mink brand development in Weihai, Shandong.