Shenzhen Starts The Regional Brand Of Women'S Clothing To Build China'S Fashion Women'S Clothing Capital

In July 10th, the Eighth China (Shenzhen) International Garment Brand trading Festival and Shenzhen women's clothing industry regional brand launching ceremony was solemnly opened in Shenzhen Convention and Exhibition Center.

Ou Xinqian, Vice Minister of Ministry of industry and information technology, Du Yuzhou, chairman of China Textile Industry Association, Shenzhen Municipal Standing Committee, deputy mayor Chen Yingchun, Secretary General of Shenzhen garment industry association Shen Yongfang, famous regional brand planning expert Shen Qing and other leaders and experts attended the opening ceremony and awarded the first batch of regional brand enterprises.

Ladies and gentlemen, leaves, Jesse, Yi Hui and other 20 enterprises have become the first list of enterprises that have been selected to use the regional brand of Shenzhen women's wear. It has sounded the horn of Shenzhen to take the lead in building China's fashion ladies' capital.

By the Shenzhen Municipal People's government's Bureau of trade and industry, Shenzhen clothing association and Beijing golden Dade Economic Management Research Institute, the "Shenzhen women's clothing industry regional brand research group" has been formed together. The Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Hangzhou, Hangzhou, Hangzhou, Hangzhou and other more than 20 large and medium-sized cities in China, more than 100 shopping malls, more than 30 women's wear brands and more than 20000 Chinese and foreign consumers have conducted an investigation and in-depth study and analysis. They have written the "feasibility analysis report on the regional brand building of women's wear and clothing" and completed the general plan for the development of the regional brand of the women's wear industry from 2008 to 2012. From July to December last year

At the opening ceremony, Mr. Shen Qing, the chief planner of Shenzhen women's wear regional brand and the director of Beijing golden bid Economic Management Research Institute, pointed out that during the past 3 months' Market Research visit, the planning expert group found that the national consumers generally agreed that the Shenzhen women's clothing had four characteristics, namely, fashionable, bright youth, full of vitality and excellent workmanship, which coincided with the characteristics of Shenzhen's young and fashionable city. Therefore, positioning the regional brand of Shenzhen's dress industry as "China fashion women's capital" is in line with the industrial characteristics and the city's image.

At the same time, the Shenzhen municipal government took the lead in the city of sub provincial level and above to build the regional brand of women's wear. This played a crucial role in promoting the adjustment of the more than 2300 garment enterprises and the industrial structure of women's garments in Shenzhen, and the promotion of the added value of women's clothing brands. It also played a leading role in the development of the apparel industry in China.

In the next 5 years, the women's clothing industry in Shenzhen should make a lot of contributions in speeding up industrial upgrading, emphasizing brand building, strengthening designer training, innovating marketing mode and establishing industrial gathering base. We should use women's clothing brand to drive the development of Shenzhen women's clothing brand in an all-round way. We will promote the promotion of regional brand with the brand of Shenzhen women's clothing brand. With the development of 5 to 10 years, the influence of regional brand of Shenzhen women's clothing will be launched in the whole country, so that Shenzhen will truly become the production base of the national excellent clothing and the headquarters of the fashion creative design. The brand of the women's clothing industry in China should be promoted in the following five years.

Finally, Shen Yongfang, Secretary General of Shenzhen garment industry association, pointed out that the development of Shenzhen women's wear regional brands should go through three stages: the first stage, in 5 to 10 years, the regional brand of "Shenzhen China Fashion Ladies' capital" in the domestic market; the second stage, with 10 to 20 years, gradually promoting the internationalization process of Shenzhen women's clothing regional brands; in the third stage, from 20 to 30 years, the pan regional brand of "Shenzhen Asia Pacific fashion women's capital" was sung in the Asia Pacific region, and Shenzhen women's clothing should be ranked among the Asian fashion capital.

During the exhibition, 20 regional brands of Shenzhen women's wear have attracted the attention of the Chinese and foreign garment industry. According to the "Shenzhen women's clothing industry regional brand development plan" from 2008 to 2012, Shenzhen will build the Chinese fashion ladies' clothing as the development target of the next five years. The regional brand of Shenzhen women's wear will adopt the access system, adding the number of women's clothing brand to the corresponding number every year.

In the next five years, we should plan and aim to promote the healthy and rapid development of women's clothing industry in Shenzhen through the shaping of the regional brand of fashion women's wear in Shenzhen. Shenzhen women's clothing strives to realize the addition of 10 famous Chinese trademarks, 5 new Chinese famous brand products, 30 new famous trademarks in Guangdong, 15 new brand products in Guangdong, 200 new certificate of clothing quality system certification, and Shenzhen will focus on supporting 4 enterprises with annual revenue of more than 500 million yuan to develop into a fashionable women's wear industry group and entering the top 10 brands of domestic dress brands.

It is reported that Shenzhen's efforts to build the Chinese fashion ladies' capital will be opened by the Eighth China (Shenzhen) International Garment Brand trading festival in the nationwide publicity campaign. It will focus on promoting the regional brand of Shenzhen women's clothing at home and abroad.

The 20 regional brand enterprises will first appear in the form of "brand embracing" to represent the regional brand of Shenzhen women's clothing at home and abroad. The Shenzhen municipal government will focus on introducing the famous local brands that represent Shenzhen's women's clothing industry. In the future, the "Shenzhen women's wear" will represent the development trend of the entire Shenzhen dress industry and the quality assurance of the clothing brand, like the "Paris fashion", "Swiss watch", "Italy leather shoes" and "Jingdezhen ceramics". At the same time, the upgrading of the women's clothing industry will be promoted. In the future,