How Should Ningbo'S Clothing Enterprises Break Through The Difficulties?

Rising production costs and weakening international market demand... "Cold current" hit, labor intensive clothing enterprises bear the brunt, in Xiangshan County, there are more than 100 smaller knitting enterprises closed or converted. However, when the whole textile and garment industry is relatively low, some enterprises still maintain a profit margin higher than the average level of the industry. What made these enterprises break through in the predicament? The reporter visited a number of enterprises with the relevant people of the Municipal Economic Commission recently to explore the way to win the dominant enterprises in the textile and garment industry.

Developing circular economy and "cutting profits"

Shenzhou knitting company located in Beilun district is a company with 35 thousand employees, OEM for enterprises such as UNIQLO, Nike, Adidas and so on. It can be described as "big family and big business". But Shen Zhou is very "cutting" in controlling production costs, and has made great efforts to save energy and reduce emissions in the enterprise: invest more than 100 million yuan to build self owned thermal power plant, invest 150 million yuan to improve dyeing equipment, invest 30 million yuan to build the largest domestic water reuse system. A few years ago, these measures have shown good economic results.

"At that time, the price of water was only about 2 yuan per ton, and some colleagues thought that we were wasting money, but at present the water price rose to 5.1 yuan / ton, and the advantage was immediately reflected." Chen Zhongjing, executive deputy general manager of Shenzhou knitting, told reporters that the company can save about 9000000 yuan by saving 1 million 800 thousand tons of water every year. At the same time, reclaimed water and cooling water reuse system can save about 20000000 yuan a year. "Compared with 2003, the output of Shenzhou has doubled, but the water consumption has not changed." Chen Zhongjing said that the recycling economy has made Shenzhou taste the sweetness. This year, it plans to invest in the two stage project of reclaimed water reuse.

Ningbo Yisheng Garments Co., Ltd. is a diversified development enterprise in Fenghua, which integrates printing and dyeing, garment processing, foreign trade orders and independent licensing. "Through energy conservation and emission reduction, we can save about 3000000 yuan a year." AI Sheng Clothing Co., Ltd., the person in charge told reporters that the company has done a lot of articles on energy saving, such as printing and dyeing company to recycle and reuse the cooling water and heat energy; the last water recycling machine used for dyeing machine cleaning; the central air-conditioning of the clothing workshop has become an energy-saving cold fan.

Introducing partners to share risks

As one of the leading enterprises in Ningbo's clothing industry, Sugi Sugiya felt the "cold current", but the impact was very small. "Shan Shan has made preparations several years ago, and has adjusted the garment factory. At present, there are 9 Sino foreign joint ventures in 11 factories in Ningbo." Zheng Xueming, President of Shanshan Group, told reporters that the introduction of strategic partners to achieve resource sharing, sharing risks and common benefits. Due to the appropriate avoidance of competition based on labor-intensive industries, "compared with 10 years ago, our production capacity has not increased but controlled." Zheng Xueming said that Shan Shan had a firm foothold in this cold spell. In the first half of this year, the total sales volume of Shanshan Group increased by 36%, profit increased by 17%, and foreign exchange earned by exports increased by 30%.

Shenzhou has also tasted the sweetness of working closely with multinational companies. Although it does not own its own brand, its OEM has become a business card. Following the establishment of design center and special factory by UNIQLO and Nike in March, the Adidas special factory was also officially opened. "Our cooperation with these international brands is a closely related strategic partnership formed over the years. When the market is developing at a good time, we can tide over difficulties together in a bad market. Because of the establishment of a community of interests, the bargaining power of enterprises has also been greatly enhanced, reducing the risk of rising costs. Chen Zhongjing, executive deputy general manager of Shenzhou knitting, said that in the international division of labor, Shenzhou is a supporting actor but supporting role.

Build industry chain and enhance competitiveness

"Shenzhou has an independent industrial chain, and all the processes of a garment can be completed in the factory. Vertical integration in production is a magic weapon for us to deal with the downturn in the industry." Chen Zhongjing believes that the current competition is the competition between the industrial chain and the industrial chain, which controls the industrial chain and helps enterprises control the product quality and production cost from all aspects.

Giant Eagle Group is the largest knitting export enterprise in Xiangshan county. Through the implementation of horizontal integration and vertical integration strategy, a complete industrial chain has been built within the enterprise. It has invested about 20000000 yuan in capital, imported advanced R & D and testing equipment, and bought and sold the original Xinjiang Tuo Feng cotton textile Co., Ltd. and Xinjiang Tufeng cotton Limited by Share Ltd Tahe branch with 150 million yuan integration, and built the production base of cotton yarn and combed spinning in Xinjiang. Since last year, the price of cotton has been fluctuating. The production cost of knitting enterprises is difficult to control. However, those enterprises that own their raw material base have not been affected.

Developing new products and increasing added value

Yinzhou District Kang Nan dress Co., Ltd. is located in the Chung Gong Temple Street in Yinzhou District. It is a medium-sized garment enterprise with only 4 years of construction, and 70% of its products are exported. Recently, when some clothing companies did not dare to take orders, Kang Nan continued to visit foreign businessmen, so that general manager Zhang Guo Ping was very busy. "This year's foreign trade situation is more difficult than before, but it will be hard to overcome any difficulties." Zhang Guoping said that the rise in domestic labor costs and the rising cost of raw materials made her more difficult to discuss business with foreign businessmen, but most foreign businessmen expressed their understanding that the offer made to Kangnan was acceptable. "Our customers are both European and American, Middle Eastern and African. In order production arrangements, this month is also done in Europe and the United States next month, and will be done in the Middle East next month, avoiding the potential risks of putting eggs in one basket. Zhang Guoping said that she came from the fashion designer herself to participate in the design of clothing, and chose more styles for foreign businessmen. "In the downturn of the industry, we can only win by good quality and perfect service." Zhang Guoping told reporters that Kang Nan's clothing sector is still expanding. The company is building a production base of 70 mu, about 50 thousand square meters, and is expected to be put into operation in May next year.

Some garment enterprises in Ningbo are also upgrading their products in order to increase their added value and competitiveness. Gigantic Eagle Group invested 200 million yuan to build an annual production line of 20 thousand tons of high-grade fabrics, while closing 2 garment factories, and compressing 1/3 of the garment production capacity. Ningbo Yongnan Knitting Co., Ltd. and Fujian and Guangdong knitted fabric production enterprises have developed high quality fabrics with functional, composite, waterproof and water absorbing properties, such as wood pulp, soybean fiber, bamboo fiber and colored cotton. "Originally produced a knitted underwear price of about 15 yuan, now the production of printed, embroidered casual female fashion price increased to 40 yuan to 50 yuan, this kind of women's fashion in Russia monthly sales amounted to about 3000000 yuan." Yongnan knitting general manager Zhang Chengzhi told reporters.

Rely on brand strategy to taste sweetness

Foreign markets do not work well, and many days before they have learned to walk on two legs, the number of garment enterprises is much better, especially those that have already made their own brands in the domestic market. The market share has not risen, and profits have risen sharply. Wu Huijun, chairman of Ningbo Boyang apparel (Group) Co., Ltd., told reporters that Boyang group has a good sales momentum this year, thanks to the success of Boyang brand strategy and virtual manufacturing. At present, Boyang owns 6 brands, such as Bo Yang, de Ma Na, Tonlion, Ives, etc.

"Two years ago, we integrated our foreign customers and selected some superior customers." Wang Lan, executive director of AI Sheng Garments Co., Ltd., told reporters that the market outlook of AI Sheng is very good. Since last year, after launching its own brand and launching a large-scale domestic strategy, it has opened 15 stores in Jiangsu, Zhejiang and other provinces.

Relevant departments promulgated Measures

Help export enterprises to tide over difficulties

Washington (reporter Yin Hao correspondent Duan Hui Hu Weiyan) in view of our city's foreign trade exports difficulties, customs, inspection and quarantine departments and other departments to act quickly, formulate measures to help export enterprises to tide over the current unfavorable situation, and urge Ningbo's foreign trade export stable development.

Inspection and quarantine:

Eight measures to help enterprises

The Ningbo inspection and Quarantine Bureau has formulated eight measures to assist the development of Ningbo's import and export enterprises. Among them, the inspection and quarantine department will establish a "technical expert pairing assistance system" and "Sunday engineer system", deepen the training and guidance of enterprises, enhance the quality self-examination and self-control ability of enterprises, and formulate management methods for various products, such as electromechanical products, textile and clothing, toys and agricultural products. At the same time, the inspection and quarantine departments have also increased the application of electronic network information and the application of paperless inspection, and implemented the "appointment overtime system" and "5+2 working system" to meet the needs of different import and export enterprises, and effectively improve the speed of logistics and reporting. In addition, inspection and quarantine also introduced policies to reduce the export and quarantine inspection fees of agricultural products in Ningbo, take convenient supervision measures to import equipment of large enterprises that meet the national economy and the people's livelihood, and reasonably reduce fees after approval, lighten the burden of enterprises, and effectively reduce the operating costs of foreign trade enterprises. The inspection and quarantine departments also actively apply for preferential policies to the higher authorities. Recently, 96 enterprises have been declared to the AQSIQ to enjoy the "green channel" treatment and expand the policy benefits so that more foreign trade enterprises can quickly pass customs and low cost inspection.

Customs:

Personalized service

Ningbo customs also launched personalized service for individual needs of different enterprises. In view of the convenience and fast demand of customs declaration and customs supervision, customs specially tailored the mode of "electronic account book + paperless customs clearance" to facilitate the clearance of enterprises. Under this supervision mode, the declaration of enterprises has realized paperless and networking, without wasting much energy, effectively improving the efficiency of customs clearance and reducing the operating cost of enterprises. The Ningbo customs also implemented the special import yard, specialized passageway, special inspection and management of "three specialties" and "circle area" in the national customs system, and further enhanced the effectiveness of the fast customs clearance measures such as "electronic customs clearance check online", "import and export site check and release", "paperless customs clearance", "collection of customs declarations" and "online payment", so that import and export enterprises could achieve online clearance without leaving home. The above measures have effectively improved the efficiency of customs clearance at Ningbo port. In the 1~6 months of this year, the average customs clearance time for import and export goods was 12 hours and 1 hours, respectively, which decreased by 30% and 22% respectively, and effectively supported the development of Ningbo's foreign trade enterprises.

It is also understood that our city has issued policies, which will co-ordinate 300 million yuan of funds, and pay the funds to export enterprises through tax refund channels according to the catalogue of commodities published by the departments of foreign trade, finance, Economic Commission and state tax, so as to help export enterprises to tide over difficulties.