Foreign Trade Clothing Enterprises Fight To The Domestic Market
A few days ago, the construction of China's foreign trade clothing marketing center was officially listed as the "China's foreign trade domestic marketing center" by the Chinese textile and apparel professional market alliance. Authoritative figures in the industry believe that the establishment of the marketing mode of China's foreign trade center indicates that the vast majority of foreign trade enterprises have a new market platform, which will further enhance the share and competitiveness of foreign trade clothing brands in the domestic market.
China's foreign trade marketing center is located in the largest garment wholesale market in China -- the eastern part of the core business district of China's clothing city of Changshu, which is the last nuggets of Changshu Garment City in China.
China's foreign trade center has a total construction area of 28 thousand square meters, which integrates commerce, commerce, office, logistics, catering and other functions.
China's foreign trade marketing center has unique characteristics in the specialized market of Changshu garment city. It is a complement to the whole Changshu market format and provides a new market platform for foreign trade enterprises to expand the domestic market.
According to the reporter's understanding, Changshu's textile and clothing market is very developed and has strong industrial foundation.
In recent years, the export situation of garment industry is undergoing significant changes due to the impact of RMB appreciation, export tax rebate rate reduction, international trade friction, and the negative impact of the US subprime mortgage crisis, coupled with rising labor costs and rising prices of raw and auxiliary materials. Domestic sales have become a strategy for many foreign trade enterprises to seek survival and development.
Xia Weiliang, general manager of China's foreign trade marketing center, chairman of Jiangsu Shi De Wei Group and general manager of China's foreign trade marketing center, said that the current situation of foreign trade clothing sales is not only an opportunity but also a challenge for China's foreign trade domestic sales center. "Changshu
At present, China's foreign trade marketing center is actively building market channels to provide stronger channel support and strong market service system for the upcoming brands.
Insiders pointed out that at present, the competition of textile and garment specialized market is fierce, and it is also a critical period for upgrading and upgrading of the market, and making the brand bigger and stronger. The professional market needs more precise positioning, and China's foreign trade domestic marketing center came into being, and found a new breakthrough for the industry and the market.
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