Discount And Promotion Lead To The Worry Of Japanese Apparel Industry.

In recent years, the discount period of retail sales has been advancing year by year, which has aroused concern in the apparel industry. Some enterprises feel that it is necessary to follow the experience of European countries and restrict the promotion period by legislation.

General manager of Wacoal Company, zhe Xiu Zang believes that the time has come for the state to guide the discount sales promotion.

However, some enterprises have raised doubts about this.

The discount sales promotion will lead to the reduction of the sales scale of the positive price, which will affect the efficiency of the garment enterprises.

Therefore, the Japanese clothing industry has launched a big discussion on whether legislation should be adopted to restrict the early promotion of businesses.

A few years ago, summer sales in department stores began in mid July.

However, in recent years, there is an upward trend.

The summer promotion in 2007 was first advanced to June 30th.

F Randall's general manager, Ada Youngjun, said: "the advance of sales directly leads to the fact that clothes can't be sold at the holiday village."

More profound is that the promotion period has continued to the autumn listing.

Although some enterprises specially launched the summer clothing, they did not receive significant results, but they triggered an increase in inventories.

In 2008, department stores' summer promotions began in July 1st and did not advance to Saturday June 28th, largely due to the reflection of department stores on the negative impact of early promotion.

However, in fact, various names of promotional activities are frequently seen in some department stores, and there has been an unprecedented confusion in clothing sales in department stores.

Why is there such a mess?

In the temple, it is pointed out that the fundamental reason for the promotion ahead is overproduction caused by the oversupply of commercial facilities.

Over the past 3 years, commercial facilities in central urban areas and suburbs have been heating up.

Temple believes that the discount stage in the growth stage of the clothing market is conducive to increasing market vitality, but it is necessary to restrict the system after entering the mature period.

In Europe, many countries and regions have strict restrictions on the promotion period, which involve the number of promotions, starting days, days, promotional items and so on. If retail companies violate the rules, they will be severely punished.

France plans to relax restrictions on promotions next year, but will still strictly enforce the start dates and days of summer promotions.

In Japan, despite the fact that many clothing companies have called for legal restrictions on promotional activities, Nakase Masamichi, the president of the Japan apparel industry association, has expressed opposition to "limiting sales promotion to harm the interests of consumers" and "Japan's business culture is different from Europe".

Some garment enterprises also say that the early promotion period has little impact on the enterprises. The key lies in whether garment enterprises can effectively improve their planning ability.

Another reason for objection to the adoption of legislation to restrict sales promotion is that there is a trend of diversification of clothing circulation. If it is merely a restriction on the promotion activities of department stores, it is difficult to achieve the purpose of "rescuing the market".