Hu Qiaomin: Let Africans Wear Wenzhou Shoes.

There is a story about a shoemaking company in the country that sends two salesmen to Africa to open up the market.

Soon, they completed a market survey to return home, and the two submitted a different survey report.

The former salesman analyzed that the hot weather in the African continent was used to barefoot, and there was no leather shoes market. The company suggested that the company should give up investment. The last salesman made the opposite judgement with the former salesman. He said that too few people wear shoes in the African people. People's hearts are full of desire for leather shoes and the market potential is unlimited. Therefore, it is recommended that the company invest in Africa and open up the continent of leather shoes.

It is not important for a company boss to decide which of the two salesmen is different.

This story is very similar to the last salesman mentioned in the preceding paragraph.

He is the chairman of the Wenzhou China Leather Shoes Co., Ltd., chairman of the African leather shoes company, Hu Qiaomin.

Hu Qiaomin was born in Hongqiao, Yueqing in 1955.

In 1980, he was sent home to work in Wenzhou foreign trade company.

Hu Qiaomin, who was well trained in the army, was diligent and studious in his work. In just a few years, he was promoted by storekeeper and salesman to the chief of business.

With the spring breeze of reform and opening up blowing all over Wenzhou, the private economy has sprung up everywhere.

Hu Qiaomin, who did not satisfy the state-run cooking mechanism, resigned from the foreign trade company, and his wife Xu Shuping set up lighters factory, leather shoes factory and leather plastic company.

After several years of efforts, the factory has begun to take shape and has accumulated some funds.

In l993, under the guidance of his friends, Hu Qiaomin decided to open up foreign markets. After repeated weighing, he chose Tanzania, an African country, and embarked on a new challenge to constantly challenge himself.

When I first arrived in Tanzania, everything was so strange.

The economy is backward, people's living standard is low, health conditions are poor, and there are many epidemics.

Most Chinese businessmen who have gone to business have returned to other countries because they can not adapt themselves to this difficult environment.

With the perseverance of Wenzhou people, Hu Qiaomin started a difficult business.

In order to understand the market, he drove on a map and drove around Tanzania.

Sometimes it is dangerous to cross the virgin forest.

After months of hard trek, he investigated the footwear market in Tanzania.

At that time, India and Pakistan had strong strength in the management of footwear products, basically controlling the whole market, and they were closely guarded and excluded the entry of foreign forces.

Hu Qiaomin carefully analyzed the complicated relationship between importers, distributors and retailers, and opened the market skillfully in keeping with the principles of keeping faith and giving profits, and gradually gained a foothold in Tanzania.

In order to remain invincible in the fierce market competition, we must know ourselves and know the market well.

Hu Qiaomin uses computer network technology to deal with all kinds of market information, and then sends them back to Wenzhou and other cities to produce suppliers that fit the characteristics of African people.

As the saying goes, "shoes fit fast."

China's cheap and fine shoes are more and more accepted by the people of Tanzania. Hu Qiaomin finally broke through a piece of sky.

Based on Tanzania, look at all Africa.

While operating the Sino Tan shoes company, Hu Qiaomin took the initiative to launch a branch office in South Africa, Mozambique, Zimbabwe, Congo, Uganda and other countries. She also built shoe factories in Zambia, Tanzania and Mary, and built a certain scale professional production company in her country, enjoying a high reputation.

During the summer of 1998, Premier Li Peng received several representatives of Chinese entrepreneurs during his visit to African countries. Hu Qiaomin was one of them.

At that time, Hu Qiaomin was in the physiological business of Uganda and Kenya. She heard Premier Li Peng had to talk with representatives of Chinese entrepreneurs, and immediately put down his business and returned to Tanzania's capital, Dar Es Salaam.

Qiao Min is a man full of love. He never forget that he is a descendant of the Yellow Emperor. He has deep feelings for his homeland and his hometown. The poor children drop out of school, the typhoon hit their hometown, the "98 flood fighting" and "SARS" wreak havoc throughout the country.

His heart was like knives and hinges. He organized and took the lead in sending money back to China.

Today, in the fierce competition in the footwear market in Africa, Hu Qiaomin's strategy is well placed and he has a good reputation in East African countries.

He is still in the spirit of perseverance in the development of the market, so that the spirit of Wenzhou shoes, Wenzhou people on the African continent rooting, sprouting, flowering......