Affected By The External Economic Environment, The Sales Situation Of The Global Clothing Market Tends To Deteriorate This Year.

At present, the international clothing exhibition in Dusseldorf, Germany, has been warned by industry experts: the situation of clothing sales in Europe and the whole world tends to deteriorate under the influence of the peripheral economic environment.

In this context, the relationship between apparel retailers and suppliers will be tested, and it is estimated that this will have a negative impact on China's garment export enterprises.

　　根據(jù)德國(guó)紡織行業(yè)聯(lián)合會(huì)(BTE)發(fā)布的數(shù)據(jù)，今年上半年德國(guó)服裝行業(yè)的銷售狀況并不理想，今年3、4月份接近零增長(zhǎng)。一些中小型零售商店由于未能及時(shí)預(yù)見銷售困境而繼續(xù)大量訂貨，部分出現(xiàn)積壓情況。許多服裝品種單一的專賣零售店的銷售狀況尤其不佳。面對(duì)銷售低迷，許多德國(guó)零售商店從5月中旬開始就夏季打折促銷，折扣更大，時(shí)間上也比往年提前。

According to the data of the research institutions, the pre tax earnings rate of the small and medium garment retail enterprises in Germany is only 0.9%, affected by the rising operating costs of the store, the backlog of cash flow and discounts.

The German Textile Industry Federation said that the deterioration of clothing sales was mainly affected by the slowdown in economic growth and high prices.

Oil prices, electricity prices and food prices have risen sharply this year. They have pushed German inflation to over 3% for several months. This has a direct impact on Residents' consumption intention, thereby saving money and increasing savings.

Data show that from 1 to March this year, Germany's per capita savings rate reached 14.8% of its total income, the highest level since 1993.

The situation of "tight pockets" of German people reflects to some extent the general phenomenon of the global consumption of residents.

Industry experts pointed out that the "unexpected" sales downturn in the first half of this year could exacerbate the tension between clothing retailers and manufacturers.

Clothing manufacturers have been complaining about the stringent price policy of retail enterprises, and retailers will have to lower clothing purchasing prices even if they have to sell at a discount, and fabric prices will also be affected.

At present, global apparel retailers and manufacturers are in the 2009 spring and summer clothing ordering negotiations.

Experts warned that in such a difficult period, clothing dealers could be expected to be more cautious in placing orders: they may now pay more attention to flexible mobility than previously seeking stable supply; the number of advance orders may be reduced, and the minimum order volume may also need to be renegotiated.