Children'S Shoes Walk The New Path Of "Environmental Protection" Technology Marketing

With the rising prices in recent years, the operating costs of enterprises have also risen. In order to reduce costs, some shoe enterprises will put low quality raw materials or even recycling waste materials into production.

It can be expected that most of the raw materials produced by these sources are not up to the international standards of green environmental protection, and some of them contain toxic and harmful substances such as heavy metals and cadmium.

This will not only cause serious pollution to the environment, but also cause harm to human health. For the brand reputation of shoe manufacturers, it will also have adverse negative effects.

In order to reduce or even eliminate environmental problems, shoemakers in recent years are committed to developing environmentally friendly footwear materials and making environmentally friendly shoes.

In the eighteenth Guangzhou international footwear, leather and industrial equipment exhibition, oceanic innovation, Dongfang resin, Nam Guang resin, Buli chemical and many other large shoe material manufacturers, have been playing the banner of environmental protection.

In addition, sniffing environmental protection business opportunities, many large shoe manufacturers at home and abroad have launched environmental shoes, which has created a new round of sales boom in the market.

At home and abroad, sports brands have "gathered" the theme of the Olympic Games, but he made a "technology brand" with ingenuity and attracted the attention of the industry.

Hi Tech's technology marketing can be seen as a step by step.

Since the brand concept of "science and technology" was launched in 2006, in April 2007, the sports equipment research and development base established jointly by Xi Dalong and the State Sports General Administration was formally established.

It is reported that twelve shellfish children's shoes company will also invest to build the most leading "3A" laboratory in the domestic children's shoes industry, and has introduced a unique "multi-functional complex nano antibacterial technology", which is unique to twelve shellfish.

In the case of "fashion marketing" and "professional sports marketing" leading the shoe marketing mode, the twelve children's shoes have a unique way. From the perspective of environmental protection, they use the technology marketing to kill a blood route and win a lot of market share, which is worth learning from the whole shoe industry.

Therefore, if shoe enterprises want to develop in a long-term way, they must take full account of their social responsibilities and take the responsibility of "environmental protection" as their responsibility. They can not harm consumers and the environment due to temporary interests. At the same time, they should devote themselves to R & D and innovation mechanisms, improve their R & D capability and product technology content, and speak with excellent quality, so as to achieve "environmental protection" and "technology".

Only in this way can we get the favor of consumers and create our own century old shop.