Hu Chuanhui: How To Name The Lingerie Brand?

"A false name is not right."

A good brand name may not always become a good brand, but it will make the brand promotion faster and more convenient. A vulgar name may also become a famous brand, but it will consume more promotional power.

Good name, behind it contains some truth, or a story, or reflects a taste, so the ship borrow wind, more smooth sailing.

Due to the large number of underwear brands in China, hundreds of thousands of people have been registered in the 35 categories of clothing brands, and there are only three or five thousand Chinese characters in common use, and only more than 1000 of them are commonly used.

But as long as we are ingenious and open up a new path, we will be able to register our satisfied trademarks.

Rely on big name brands --

Relying on hills and rivers, gaining momentum and gaining momentum

Successful cases: Xia Daifang, Xue Nifang, man butterfly, Diane, love Lisa, Neil

Operation method

In the Chinese market, Ttiumph, Ann Li Fang, man Ni fan, and admiration belong to the high-end brand, and have good reputation and market influence, and become the banner and weathervane of the industry.

If we take one word from each of them, such as "Ellie", "An Mufen" and "Marion", we will form a new name.

It can also be composed of 2~3 words and a combination of other words to form a new brand name, such as "Xia Dai Fang", "man butterfly Li", "love Lisa", "Snow Queen", "Dai Li an" and "Ni Li Li", which have become famous brands in the industry.

In fact, modern underwear is pmitted from the west, mostly pliteration. It only chooses the words and words corresponding to the beautiful Chinese character in Chinese characters, and it has no direct meaning for individual words.

In this way, it is also the market.

In fact, between the names of "Ann Li Fang", "Ttiumph", "love" and "mannifen", the words "Ann" and "Finn" are also repeated. "Li" and "Ni" are also homophonic in the southern words, which is normal.

When designing trademarks and fonts, differences can be avoided to avoid duplication.

The above brands are successful models.

Avoid taboo

It seems that this method is not very bright. In fact, this is a normal business behavior.

I have always opposed direct plagiarism or deliberately imitated the behavior of large brand names, such as "An Lifang" for the name of "an Li Fang", and the name "Diane" for "Ttiumph", which is destined to be the object of ridicule and scorn.

However, the industry has the attributes of the industry, and the market has agreed to become vulgar. This is the psychological positioning of some market forming.

This approach can quickly narrow the psychological distance between the market and the market. When the name is Pui, the feeling of the old brand is felt, and the style of the big brand takes the initiative to promote publicity.

Referring to the names of celebrities --

Celebrity legend is more powerful.

Successful cases: Diana, Jacqueline, Monroe (underwear net), Royal Mona Naissa, Marie queen, silk MAN Roland, angel, Kai Shi Lin, Verpeter

Operation method

This way of operation is simple, that is, celebrities, whether they are celebrities in history, or celebrities created by novels, whether they are celebrities or potential celebrities, will be an invaluable asset to register.

The legend of Princess Diana, the wife of President Kennedy, Jacqueline, the goddess of the century, Monroe, Da Vinci's famous smiling face, Monalisa and so on are all the immortal images of people's pursuit of remembrance.

Registration of these names requires not only a keen sense of touch but also a certain amount of luck.

We must be able to find the hidden value of great historical records.

The beauty of Chinese history, Xia Ji, Xi Shi, Zhuo Wenjun, Wang Zhaojun, Diao Chan, Li Shishi, Li Qingzhao, Sai Jinhua and so on, are numerous. Each name has a legend behind each other, representing a beautiful and spiritual spirit, becoming an opportunity for women's underwear registration.

Foreign names are no exception. Because of the pliteration of foreign people, there are many differences in the plation methods between Hong Kong and Taiwan, the Republic of China and the present.

For example, such as sissy, Helena, Athena, arflit, Vitoria, Elizabeth, etc., as long as they are properly searched and properly modified, there must be some missing pearls and gold hidden in the sea without excavation.

In fact, it is also feasible to track contemporary characters and possibly popular characters.

Diana and Jacqueline are the perfect embodiment of the implementation of this idea.

For example, the famous sports stars who may win Olympic gold medals in 2008, especially those of art, gymnastics and diving, are likely to be the newest celebrities in international politics. The most popular models and film and TV singers will be tomorrow's stars.

In order to achieve the purpose of registration, the names of such celebrities, plus prefix or suffix words, such as Royal Monalisa, Queen Marie, Princess Anna, etc., or modifying individual words, such as silk (Roland), Roland, are all simple and flexible techniques.

This registration method has great potential, as long as there are new people or celebrities emerging.

Avoid taboo

Some people who are too controversial, or people who are troubled with trouble and who keep negative news, may need to avoid it.

In order to avoid the unnecessary lawsuits, we should also study the legal background of the regions and countries where these characters are located.

In my opinion, there is no longer much controversy about legends and myths.

Learn from similar categories.

Learn to use flexibly

Successful cases: omega (Omega watch), acacia (red bean group), ajis (Holland team), Longliqi (cosmetics), Maybelline (cosmetics), dancing with wolves (men's casual wear), Montagut (women's wear)

Operation method

Such cases are already available in the underwear industry, but not much, but they are already popular in other industries.

The same name, if making cosmetics, jewelry, etc. is very good, then it may be good to make a woman's underwear. If the same name is used, if you are doing sports equipment and male health products, then it may be good to make underwear for men.

"Dancing with Wolves" and "seven wolves" can be either tobacco or clothing. "Ashley" can be milk or paint. "Unification" can be instant noodles or real estate; "double happiness" can be tobacco, or pressure cooker or table tennis table.

Trademark registration is registered in accordance with category. The same name and different categories can be registered, which provides a large number of ready opportunities for brand names.

This is a relatively convenient and easy operation method, and it is worthy of further mining the resources of excellent brand names.

Avoid taboo

According to the newly promulgated trademark law, in order to protect famous trademarks and prevent malicious registration, though they are different categories, the famous brands and well-known trademarks designated by the state can not be used.

Some brand names which are not nearly similar are quite famous though they are quite famous, but they are very different. For example, "Gu Li" is also a famous brand. Making locks and hardware is more appropriate. Making clothes and food may not be convenient, and the use may be counterproductive.

It is best to register the brand and pay attention to the interaction between the original industry and the categories we want to register.

Everyday good things --

Flowers, birds and animals, four seasons scenery

Successful cases: flowers in water, flowers, umbrellas, man butterflies, fronts, maple lotus, wings, June roses, delicate flowers, love roses, lovesickness, seven wolves, three guns, red beans, violets.

Operation method

Buddha said: all things in nature are spiritual.

Since ancient times, whether high as literati or ordinary people, such as dealers, all kinds of animals and plants in nature have been given some attributes and some associations in accordance with their own views and opinions.

The noble of peony, the spirit of Phoenix, the beauty of butterflies, the dignity of the dragon, the love of roses, the lightness of swallows, and the sentimental flow of water all contain human emotional sustenance.

Foreign countries have made more breakthroughs in this regard, interpreting all kinds of artifacts, such as classic cars, Scarecrows and so on.

In fact, this category is the earliest method of trademark registration, and also the right way to brand naming.

Its core technique is to analyze all the things that exist in nature and humanized them.

Some trademarks, though not using such specific names, have borrowed these concepts when designing graphics, showing that this method is practical and efficient.

Specific, tangible direct vision is still more complex than Lenovo, so these straightforward names are most effective.

However, the resources of these names are very limited, especially the beautiful ones are scarce, and the direct registration is almost impossible.

Therefore, if these names are added with modifiers, or definite articles, or other forms of combination, they can be registered. The combination of two or more vocabularies can also produce resultant force and fermentation.

Like flowers and umbrellas, there is the beautification of flowers and the mutual connection of the feelings of umbrellas. As for flowers in water, water and flowers, there is the meaning of the birth of verbs; June roses, June + roses, is a special kind of roses, and even become the best selling novel names; the seven wolves, the Min Nan dialect are "seven persons", and also represent the solidarity and cooperation of wolves.

Combined with various modifiers, these names are more unique and attractive.

Avoid taboo

Not all names are appropriate, such as taboo cats in some countries, which is a symbol of the spirit of death. Even in China, opinions vary widely. There are conflicting opinions about "cats are poor, dogs are rich", "dogs are loyal ministers, cats are treacherous ministers" and "cats are".

Mice are neither healthy nor harming crops. But after the packaging of American Disneyland, rats become cute and clever symbols and become children's favorite images. Blue cat is also loved by the promotion of animation.

Lenovo is evil or unclean. We should be careful when registering.

For example, "ghosts" and "weirdies" may be very inappropriate to make regular underwear, but the personalization is very strong, which may have special effects.

All these must be demonstrated in detail and can not be named at will.

After all, products and advertising are huge resources, which can not afford trial and waste.

Excavating Cultural Connotation --

Cultural charm, legendary power

Success stories: water flower, lovesickness, red bean, Mu long Shijia, multi Latin America, angel beauty, Vitoria's Secret

Operation method

　　水中花，是一個(gè)多聯(lián)想的名詞，“鏡中花，水中月”，源自紅樓夢(mèng)詩詞、張國(guó)榮歌曲，也有“我像那水中的花朵”，而希臘神話，愛與美的女神，就是在水中誕生的，所以，這個(gè)名字就具有了非常多的文化和聯(lián)想；相思鳥，據(jù)說應(yīng)該是來源于“杜鵑啼血”的典故，具有非常感人的淵源背景；紅豆，號(hào)稱相思豆，“紅豆生南國(guó)，春來發(fā)幾枝；愿君多采攫，此物最相思”，包含思念和愛情；睦隆世家，一個(gè)充滿親情、溫馨和睦的大家族的興隆傳奇；多拉美，就是音樂的“哆來咪”，象征著音樂啟迪的睡衣文化，充滿詩意和靈動(dòng)；天使麗人，塵世中人，對(duì)天使和美麗的向往和追求，充滿朦朧和遐想；維多利亞的秘密，那個(gè)奢華時(shí)代美麗女人的秘密和經(jīng)典。

The history of mankind has lasted for nearly ten thousand years. In Chinese history, there are 5000 years, how many legends, how many cultures, how many love, how many allusions, how many vicissitudes, how much polymerization, these have been integrated into the blood of ethnic and human feelings, and these will give a broad resonance to the brand names.

"The four beauties symbolize the law of" sleeping in the moon and lying in the wild ".