How Can Jinjiang Shoe Machine Break Through Under Heavy Pressure?

In recent years, due to many factors, such as rising costs, export tax rebates, and the depreciation of the US dollar, the footwear industry in China is in a big shuffle stage.

The reshuffle of the footwear industry not only has a significant impact on the footwear industry, but also on the supply chain of the entire footwear industry.

In particular, because of the crazy rise in steel prices in recent years, the footwear industry's upstream industry -- shoe machine industry has also been greatly impacted.

In the face of severe cost pressures, people are more concerned about the development status and Countermeasures of shoe-driven enterprises.

To this end, global shoe net interviewed Mr. Su Yiyang, executive vice president of Jinjiang new Kai Jia Machinery Co., Ltd.

Jinjiang, Fujian, is one of the main production bases of sports shoes, tourist shoes and casual shoes in China. At present, there are more than 3000 shoe making enterprises in China.

In recent years, Jinjiang has introduced more than 2000 shoe making lines (sets), and invested 800 million yuan annually in technical pformation funds, which has become fertile ground for the development of shoemaking machinery.

And the shoe machine industry in Jinjiang has also developed into one of the most important production bases for shoes machines in China, which has many independent brands.

But in recent years, China's footwear industry is facing many challenges such as rising costs, and the number of shoe enterprises has shrunk.

The shoe machine industry in Jinjiang has also been greatly affected.

In addition, this year, the important raw material of shoemaking - steel prices rose by about 40%, and the shoe machine industry is facing more and more serious challenges.

In the face of such a dilemma, how can shoe manufacturers take measures to break through?

As one of the old shoe brands in Jinjiang, new Jia Jia has taken various effective measures under heavy pressure.

According to Su general, in recent years, due to various factors such as rising costs, the development of shoe machine industry in Jinjiang has been affected to a certain extent.

First of all, sales of shoe machines are significantly reduced.

This year, the sales volume of Kai Jia has been reduced by about 30%.

But in the face of this pressure, new Kai Jia has taken some measures.

First of all, enterprises begin to rectify themselves from internal aspects, constantly strengthen management, reduce internal friction and unnecessary expenses.

At the same time, we must constantly improve the company's strength by improving product quality, learning new technologies, developing new products, and introducing professionals.

For shoe-driven enterprises, only high quality and high service products can meet the requirements of market development.

Su said, "the core competitiveness of shoe-making enterprises lies in the business philosophy of the enterprise. The product must survive by quality and step by step."

New Kai Jia not only keeps learning advanced technology from Italy and Taiwan.

In order to ensure the high quality of products, the company also introduced domestic professional and technical personnel, and at the same time joined forces with the famous enterprises in China to jointly develop new technologies and products.

Secondly, we must constantly improve the comprehensive quality of enterprises and improve the talent mechanism.

According to Su, the important task of new Kai Jia is to consolidate the internal strength of the company, train its employees, improve the quality of their employees, and introduce professionals.

Because talent is the foundation of enterprise development, no talent enterprise can not progress.

Of course, after-sales service is also very important for shoe-making enterprises.

Because the use cycle of shoe machine is relatively long, it brings a certain burden to shoe-making enterprises.

However, under such circumstances, how to do after-sale service well?

Su also has his own unique views on this.

He believes that good customer service can improve service reputation and stabilize old customers.

First of all, we must ensure product quality.

The products of new Kai Jia are imported from the top international configuration to ensure the service life of the products.

Second, we must establish a good after-sales service network.

New Kai Jia not only has offices and repair points in the whole country and even the world, but also regularly sends technical departments to carry out technical guidance to customers, imparting knowledge about machine usage and maintenance.

While practicing "internal strength", the shoe machine industry also needs to actively explore the market.

Especially in the environment of the shrinking number of shoe enterprises, how to find new development space has become the most important task for many shoemaking enterprises.

At present, many shoe makers in Jinjiang are developing new customers.

In this regard, the new Kai Jia not only has a professional sales force, but also takes part in various professional international exhibitions every year.

The company also has gained more customers while showing products all over the world.

Su also said that the company will increase its export strength.

Although the current export environment is not ideal, there is still room for expansion.

He believes that due to the current domestic shoe industry downturn, many foreign investors will shift the manufacturing of shoes to Africa and South America, which are relatively less competitive.

So more foreign businessmen will buy machines in China and go to South America and Africa.

Sue is also looking at this huge market.

Although the market for shoes and other related industries is not very prosperous, Xin Kai Jia is full of confidence in the future.

Su said that the shoe industry's "big shuffle" can eliminate some poor competitive enterprises, which will provide a better development platform for enterprises with comprehensive strength.

With the continuous creation of the brand of shoe machine, Jinjiang will form a shoe machine industry cluster in the future. The overall level and visibility of Jinjiang shoe machine industry will also be improved.