China'S Leather Industry Design "Short Leg" Has Become A Stumbling Block In The Development Of The Industry.

According to statistics of the National Bureau of statistics, China's leather processing trade has dropped sharply in the first half of this year.

The leather industry based on processing trade has lost its cost advantage in the past.

With the increasing number of technical barriers to trade in the European Union and other countries and regions, the design of "short legs" has become a stumbling block in the development of the industry.

Faced with the current situation, the leather industry has no choice.

Recently, by the Zhejiang Leather Industry Association, Yiwu Economic Development Bureau and relevant enterprises jointly organized the "Yiming Cup" luggage, leather goods and footwear Grand Prix.

This annual important platform for talented designers in the leather industry of Zhejiang province has not only recruited talented people for many enterprises, but also applied many creative designs to speed up the overall technological innovation of the industry.

At present, China's leather industry has unique and hi-tech creative designs, and the industrialization of these designs has made leather enterprises relying solely on OEM trade expect energy to be reactivated.

Soft rib design

Reporters from the Zhejiang Leather Industry Association learned that in the domestic leather industry developed rapidly in Wenzhou, Zhejiang, this year, more than 70 shoe manufacturers have failed.

Because in the past quite a long period of time, the export business of the footwear industry in Wenzhou was mostly processed trade, among which imitation, sample processing, duplication and imitation were the main ones.

Some enterprises with technical strength will be improved according to the customer's requirements after the samples are arrived, and the customers will make the order after the confirmation.

Few enterprises actively promote their products to the international market through professional design.

In recent years, the profits of leather industry have been squeezed again and again as many countries have implemented anti-dumping duties on China's shoes.

In the initial stage of capital accumulation, technology accumulation and management experience accumulation, vigorously developing "three to one supplement" processing trade is a shortcut for the domestic leather industry to expand rapidly.

However, today, with the creativity and design becoming the global competitive weapon, the competitive advantage of the domestic leather industry is losing day by day.

The head of a shoe processing enterprise in Wenzhou calculated to reporters that a pair of leather shoes originally sold for 5 US dollars could be exchanged for more than 40 yuan, of which the profit was 4 yuan. After the RMB against the US dollar fell below 7 yuan, it could only sell 35 yuan, and the profit of 4 yuan was gone.

Because of this, many enterprises will not close now or give up processing trade.

However, in Italy, which is also famous for shoemaking, the average export price of footwear industry is 27.94 euro / double, of which leather shoes are 35.16 euros / pairs, synthetic leather shoes are 12 euro / double.

Focusing on independent design, combining high technology with manufacturing technology and applying it to products is the key to the success of Italy shoe industry.

    大獎賽中淘金

Mo Hanyi, director general of the world leather chemicals Association, told reporters that leather products must focus on product design if they want to enter the international market. The innovation of products is the focus of competition, and they can not just pursue the style of other countries' brands.

In recent years, leather enterprises in China have gradually realized that design is an important source of value for products and a sharp weapon for price competition.

This has made the domestic leather industry embark on the road of innovation relying on design and product profit, and through the design Grand Prix, it has become a shortcut for many enterprises to recruit talents and get creative design.

Hengda Group has gained a lot.

The product of Dan Cunli, general manager of the company, was awarded the first prize of women's shoes and women's boots in the "leather logo Cup" national leather shoes design competition. The technical center employees were awarded the first second skills competition of leather shoes sewing workers in Shandong Province, and the 4 products were awarded the one or two prize of the 2006 leather logo cup national leather shoes design contest.

At the same time, three scientific and technological achievements such as leather seamless bonding shoes have been identified as "high-tech products of Qingdao" by Qingdao.

In the leather city of Asia, which is known as the largest leather city in Asia, Haining has won the design competition award many times in recent two years. It not only promoted the overall design level of leather industry in Haining, but also promoted the technological progress of the industry.

The Golden Monkey Group will win the first prize in the Chinese leather logo cup design competition held by the China Leather Association every year.