"Cottage Shoes" Trampling Pain Genuine Shoes Dealers Genuine Imitation Products Are Sold For Infringement?

Just like the Shanzhai machine in the mobile phone market, the crazy cottage shoes have a great impact on authentic cave shoes.

Chinese style copies make Crocs shoes popular in China, but Crocs, which sells more than 200 yuan, sells only 20 yuan in Lotus Pond, less than dozens of factories in Fujian, producing tens of millions of double pirated Crocs products for businesses all over the country every year, while authentic products only sell 20 thousand pairs in Chengdu each year.

A year ago, wearing a pair of sandbags with four leaking air and a pair of jeans would be looked up by countless pedestrians. But now, Crocs's (Crocs) cave shoes, which are popular in the world, have found the most admirers in the Chinese market. Although the disliked people are commensurate with "ugly shoes", the people who like it still flock to it.

It is said that the number of Crocs authentic goods sold in the counters of Chengdu shopping malls has reached third of the national level. But yesterday, reporters also found an imitation version of 20 yuan and a pair in the wholesale market of Lotus Pond.

Phenomenon chapter

Scene 1: Crocs is 200 yuan in a special counter.

The year before last, when the Japanese stone lady traveled abroad, he bought back a pair of Crocs cave shoes, which were very popular at that time, and converted them into RMB at around 400 yuan, and returned to the country. When she was wearing a pair of shoes that were full of holes, he was laughed at by everyone as a "ugly shoe" when he met with friends.

However, in 2006, Crocs established the headquarters of China in Shanghai, and then entered the Chinese market in the form of special cabinet and franchised store. The mainland consumers followed the trend, and the twenty or thirty year old young people in the city wore it for a moment.

Yesterday, reporters on the 5 floor of the Wangfujing in Chengdu, Crocs counters found that colorful, various styles of cave shoes covered the entire shelf, not only the adult version of men's and women's version, but also the children's version, the price is above 200 yuan.

The salesman introduces that the raw material of this kind of shoes is resin, comfortable to wear and light to walk. Many young people are very fond of it. Some are bought by one family. "This shop can sell hundreds of pairs of shoes every day when business is good."

Mr. Wang, who is in charge of Crocs's business in Chengdu, said that in the past 3 months, Chengdu had opened two counters and two franchised stores since its entry into Chengdu. Now there are 11 sales outlets in the whole country. "Last year it sold more than 10 thousand pairs in the summer, and sales volume has increased again this year, which is equivalent to 2 times that of last year."

He said Crocs set up an important stronghold in North China and Southern China in Beijing and Shenzhen last year, and began expanding the market of second tier cities such as Chengdu, Chongqing and Wuhan.

"At present, the performance of the Chengdu market is eye-catching and sales are ranked third in the country."

Lens two: Wholesale 20 yuan Crocs sells goods.

In July this year, when he was on a business trip to Shenzhen, Miss Jiang bought a pair of cave shoes in a small shop, which only cost 15 yuan.

Compared with the genuine Crocs, apart from the sign of the crocodile without buttons, the color is as colorful as a ribbon. "Looking at the shoes is very personal, they buy it, just feel funny, do not care about whether it is genuine."

Last summer, the counterfeit products of these shoes began to appear. This year is becoming more and more intense. The popularity of the cave shoes has brought new business opportunities to hundreds of shoe factories in Fujian and Yiwu.

It is reported that there are dozens of factories in Fujian to make this kind of cave shoes, and tens of millions of pairs can be made in one year, and the average sales volume of Crocs genuine products in a big city is about 100 pairs per day.

"All our shoes were shipped from Fujian."

In the Lotus Pond market in Chengdu, a salesperson selling summer slippers said that this summer, she found a round head with a band full of holes, and the shoes were very fashionable. They asked the manufacturer for more than 60 boxes of goods, totaling more than 300 pairs.

After taking it back, it really attracted many shoe shop owners to come to wholesale. "Now there are more than 30 pairs left, and some of them have been sold off."

The boss, who has worked in Lotus Pond for eight or nine years, does not know that the shoe mimics the famous American brand Crocs. She only knows that young people who like to play cool are willing to buy.

According to the boss, most of the manufacturers of these shoes produce slippers, which is why Lotus Pond only sells slippers to find such shoes.

Unlike most stores selling 20 yuan, the shoe sells only 18 yuan.

The reporter noticed that the shoes on the shoes rack were pink, white and blue, and there were black men's money. Each pair of shoes had no logo except for a pair of plastic loops.

Survey article

Cheap + mixed sell counterfeit goods PK authentic

How did these shoes factories come out?

After many searches, the reporter finally contacted a man named Wang surname who was a representative of Fujian factory yesterday.

Low grade imitation shoes wholesale price is only 10 yuan.

The man said he was in charge of a family in Fujian.

The factory's business, and this factory is the foundry of Crocs. The specific operation is that after the headquarters of the US company sends the styles, the Shanghai headquarters entrustment their factories to produce according to the order. "Usually, when we help others produce, we will also develop our own business."

Wang said that their shoes are divided into imitation and general copy. "Imitation goods are basically the same as genuine products. They are not only crocodile signs, but also the tag with genuine products, and the box for shoes."

Wang said that the shoes produced by their factories are just one of them.

But he said they did not sign any agreement with Crocs.

"In order to avoid selling such shoes, it is best not to shop in such a prosperous place, nor to enter shopping malls, and not to use CROCS's store logo."

Wang said he had a physical store in Chongqing, and the merchants who found him were not only in Chongqing, but also in Beijing, Shijiazhuang, Guangzhou, Shanghai and other places.

Mr. Wang disclosed that the shoes sold in Lotus Pond in Chengdu only needed about 10 yuan to wholesale them, and the low quality only cost 7 yuan.

Dealers selling genuine imitation products

It is reported that Mr. Wang's factory is also updating the product at any time. Now there is a Disney and a new man in the genuine counters. The wholesale price is about 40 yuan. "These new products are sold in a lot of genuine counters in Chongqing. If you sell them, you will have a very high space."

Mr. Wang said that his customers sold these wholesale shoes with only a few dozen yuan to 170 yuan -180 yuan and sold very well.

Wang also claimed that the formal Crocs claimed that it was made from the patent croslitetm synthetic resin material, but the cost of the resin was high, and the genuine product was not necessarily entirely resin. It might also have added EVA material (ethylene vinyl acetate copolymer), which was used to make traditional insoles, body products, karate, taekwondo and machine cushion. Their products were also made of E-VA material, but the softness was slightly worse.

Wang introduced that the threshold of acting genuine Crocs is very high. Dealers must take the company's identity to talk about the price at headquarters in Shanghai, so that the discount of goods is very small. Therefore, in order to get higher profits, many agents are looking for regular manufacturers to take part of the goods, and then take some of their products together to sell them.

For Wang's statement, Mr. Wang, who is responsible for Crocs's delivery in Chengdu, was surprised: "Crocs's factory is not in Fujian at all, but in Shenzhen, our goods are from regular channels, and it must be authentic."

"Showing off consumption" brings crazy copies.

It is reported that nowadays there are three kinds of fake brand names: one is called "special goods", the same is the quality of workmanship, fabric and style, which is much more expensive than genuine products, but it is much cheaper than genuine products. The second is called "goods", which is only inferior to "special goods". The quality is good, and it is the main force of the fake market nowadays. The last one is called B goods, which is called rough goods, rough workmanship, poor fabric, and is generally flooded with two grade market.

Insiders pointed out that in the past, most of the "special products" were the foundry works of the genuine enterprises, which were added more after receiving the order, and then secretly sold the channels. Now this situation has been changed. With the Brand Company increasing the inspection and inspection of the factories, the phenomenon of private orders is almost extinct.

It is reported that Nike's anti-counterfeiting force is mainly two, one is the company's internal secret anti-counterfeiting team to cooperate with the industry and commerce departments to enforce the law, and the two is through commercial investigation company to cooperate to fight against counterfeiting.

In order to fight counterfeiting, the quality of genuine products is a great expense.

Data show that Procter & Gamble has lost about 1 billion 200 million yuan a year, Unilever lost more than 3 billion, and Adidas has lost nearly 300 million yuan.

"Fashionable and cheap, most people buy fake brands."