New Model Of Shoe Industry -- Group Buying

A few days ago, after Shanghai Airlines purchased 2000 pairs of AOKANG shoes last year, it added 1000 pairs of autumn single shoes as its employees' shoes.

It is understood that due to the adoption of the AOKANG group buying service program, the airline has saved many budgets in this group purchase.

Since the start of the group buying business in 2002, with excellent brand reputation, AOKANG has gone through many rounds in the group buying market, especially in the competitive bidding process. It has won many group purchase orders from many government agencies. The group buying users have covered many enterprises and institutions such as aviation, public security, procuratorial, business, communications, schools, banks, hospitals, enterprises and so on. They have signed long-term fixed-point group purchase agreements with more than 20 enterprises and institutions such as Shanghang, China Southern Airlines, Shanghai Public Security Bureau, Guangdong Provincial Bureau of industry and commerce, etc., and sales volume of group buying business in 2007 has nearly tens of millions of yuan.

At present, enterprises and institutions or a larger number of group purchase orders are the main parts of AOKANG's current group buying target customer groups. These group buying shoes are usually issued to employees by staff members or by enterprise welfare. They are usually designed and developed separately according to customer requirements. Apart from having the consistent characteristics of AOKANG shoes such as wear and comfort, the price has a certain discount compared with the market price, and the style is also more suitable for professional identity.

And for those smaller group purchase orders, the company usually advises customers to take the goods directly from the local AOKANG terminal chain stores, and the prices are also relatively favorable.

In particular, we are planning to join hands with some famous clothing brands to promote "packaged group buying" for the society. This will not only complement AOKANG's sales channels, but also bring invisible advertising effects to AOKANG, and let consumers enjoy "one-stop" consumption, which will bring more benefits to prices and services.

He said, now the welfare of enterprises is increasing. According to convention, the company will give some benefits to employees on holidays. In the past, fruit, food, washing products, rice cookers and so on, the group buying shoes and clothing and electrical appliances for welfare has only appeared in the past one or two years.

It was originally purchased directly from the market, but in the past two years, it is mainly done through group buying, because group buying can do more work with less money, save money and save time, which is a very good way of purchasing.

Indeed, with the growing maturity of consumer psychology, group buying is becoming a frequent consumption mode for consumers.