Putian Shoe Exports To EU Increase Sharply

A few days ago, I learned from the Putian inspection and quarantine bureau that from 1 to August this year, Putian shoes exported 5684 or 30 million 750 thousand pairs of EU footwear, representing an increase of 20% and 36% respectively, with an average export volume of 3 million 840 thousand pairs per month.

This is the first time that the volume of footwear exports in Putian has increased substantially in the recent years.

The main reason for the substantial increase in the number of footwear exports to the EU this year is:

The slowdown in the US economy has a certain impact on the export of footwear in Putian. The shoe enterprises adjust their export direction in time to consolidate the expansion of the EU market; the EU market has more than 2 billion pairs of footwear demand annually, because China's export footwear is cheap and cheap, and the exporters and importers mutually benefit to offset the increase in anti-dumping duties. Enterprises implement the export brand strategy and expand the export share of their own brands, especially last year, the export brand exempt brand products, this year highlights the brand effect, an increase of 61.2%.

In addition, the national footwear inspection center will give full play to its technological advantages and provide technical support for the vast number of export footwear enterprises, and increase the detection of toxic and harmful substances from raw materials, semi-finished products and finished products, so as to better cope with EU technical barriers.