Huidong County Takes Measures To Promote New Development Of Footwear Industry

Why did the fourth shoe culture festival in Huidong be held in Guangzhou?

Under the current international economic downturn, what positive measures have been taken in the county to promote the development of footwear industry?

Recently, the reporter interviewed Hu Jianbin, deputy secretary of the Huidong county Party committee and county magistrate, with these questions.

    惠東第四屆鞋文化節11月2日至6日在廣州舉行

Reporter: Huidong county has successfully held the three shoe culture festival. It is understood that the fourth shoe culture festival is in full swing.

When is the exact time of this shoe culture festival?

Hu Jianbin: from 2002 to 2006, our county has successfully held the three shoe culture festival, cultivating the regional brand of "China women shoes production base", improving the popularity and market share of Huidong shoes.

In order to build up the regional brand of "Chinese women's shoes production base" and enhance the international competitiveness of the footwear industry in Huidong, the Huidong county Party committee and county government decided to hold the from November 2nd to 6th China Huidong fourth shoe culture festival and the Chinese women's shoes production base's fashion women's shoes ordering meeting in Pazhou, Guangzhou. In October 13th, a press conference was held at the overseas Chinese hotel in Huidong county. Welcome domestic and foreign excellent shoe making enterprises, shoe material production enterprises and shoe making equipment manufacturers to participate in the exhibition.

The fourth shoe culture festival in Huidong will be held at the same time as the Canton Fair.

Reporter: the first three shoe culture festivals were held in Huidong. This year, the venue of shoe culture festival is pferred to Guangzhou. Please talk about the reason.

Hu: the first three shoes culture festival, through "shoes" as media, "Wen" to promote business, and "Festival", has fully demonstrated the elegant appearance of Huidong footwear industry, increased the popularity of Huidong shoes, and expanded the market share of Huidong shoe industry.

However, there are still some problems in the previous three shoe culture festivals, such as the influence is still not wide enough, and the enthusiasm of participating enterprises is still not strong enough.

In order to further expand the influence of Huidong shoe culture festival, ensure zero distance contact with buyers at home and abroad, expand product sales channels, promote the healthy and sustainable development of footwear industry in Huidong, and achieve the goal of developing famous brands, developing trade fairs, developing wealth and developing counties, after the unanimous agreement of the higher level party committees and government departments and the majority of shoe manufacturers, we have changed the shoe culture festival in Guangzhou, and held the same venue as the third phase of the 104th Canton Fair, and also established the "women's shoes production base of Huidong" fashion women's shoe ordering hall in the Pauli world trade center of the three phase of Guangzhou Fair.

Take measures such as setting up enterprise credit guarantee fund to assist shoemaking enterprises.

Reporter: at present, the economic situation at home and abroad is rather low. Has this situation affected the development of footwear industry in Huidong?

What measures did Huidong county take to promote the development of footwear industry?

Hu: affected by the global economic recession, the establishment of trade barriers in Europe, RMB appreciation, raw material prices, labor costs and other factors, the development of footwear industry in our county is facing a severe test.

The county Party committee and the county government attached great importance to the implementation of the opinions on key support for the development of 100 shoe-making enterprises in a timely manner. Every year, special funds were set up to create brand enterprises, support the technological pformation and technological innovation of shoe-making enterprises, set up enterprise credit guarantee funds, actively organize enterprises to participate in large-scale exhibitions and exhibitions at home and abroad, encourage footwear enterprises to form group companies and enterprises to go public, improve the construction of shoe material market and service institutions, and form a development pattern of raw material supply, molding assembly, decoration packaging, and product sales.

At present, 15 shoemaking enterprises have been selected as the top 100 private enterprises in Huizhou, 130 enterprises have passed the ISO international quality management system certification, 9 shoe products have been rated as national inspection free products, 6 shoes products have been awarded Guangdong famous brand products, 17 shoes products trademarks have been awarded Guangdong famous trademarks.

We firmly believe that with the care and support of the superior leaders and the joint efforts of all departments at all levels in the county, there are the efforts of the whole county shoe maker, and the extensive participation of the broad investors and people from all walks of life, and the shoe making industry in Huidong will certainly have a great development.

Shoe dealers at home and abroad have expressed their participation in the fourth shoe culture festival.

Reporter: how is the preparatory work for the fourth shoe culture festival in Huidong?

Hu: in the first half of this year, the Huidong county Party committee and the county government have set up the Organizing Committee of the fourth Huidong Shoes Culture Festival, and will deploy the preparatory work as early as possible.

At present, the work is progressing smoothly: the booth of the Guangzhou women's shoe base Huidong fashion shoe Fair has been identified and started to decorate. A comprehensive publicity and education has been made to make the exhibition's purpose, meaning and activity known to all. The intention of the shoe manufacturers to participate in the exhibition is clear. The shoe industry chamber of Commerce and business owners have sent the electronic invitation letter on the spot by using the customer resource database, inviting guests from home and abroad to visit and negotiate.

At the same time, the high starting point and high profile in the domestic and international media and network released the image advertisement and related information of China Huidong fourth shoe culture festival, which aroused positive response from shoe dealers at home and abroad, and indicated that they had to visit and negotiate.